Nonprofits

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• Which Retailers, Musicians, TV Shows, and Causes Do People Like Most on Facebook?Ayaz Nanji
  The 10 stores with the most Likes on Facebook are Big Box retailers, with male as well as female users ranking Wal-Mart, Target, and Amazon in the top 4, according ...
  Demographics, Facebook, Nonprofits, Research Summaries, Retail Marketing, Social Media, Social Networking
• Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic]Vahe Habeshian
  Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social networks, according to an analysis of leading US ...
  Benchmarking, Email, Email Marketing, Facebook, Metrics, Nonprofits, Research Summaries, Social Media, Social Networking, Twitter
• Increase the Value of Your Facebook CommunityJeff Herzog
  Facebook presents a robust opportunity for your to reach potential and current customers. If used correctly, it increases brand awareness and advocacy, lowers service costs, and drives loyalty and incremental ...
  Ad Copy, Advertising, B2C, Brand Awareness, Community, Content, Content Marketing, Customer Engagement, Digital Marketing, Facebook, Nonprofits, Social Media, Social Networking
• Social Marketing Benchmarks: Budgets, Goals, and MoreLenna Garibian
  Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan ...
  Blogging, Brand Awareness, Career Management, Content, Facebook, Google+, Instagram, LinkedIn, Nonprofits, Pinterest, Research Summaries, Sales, SEO, Twitter, Videos, YouTube
• Why Being Human Matters in MarketingEmily Eldridge
  Instinct tells us that "humanizing" a brand—connecting it in the consumer's mind with a distinctive personality or an engaging personal narrative—is a good idea. But we don't have to rely ...
  Customer Behavior, Customer Relationships, Nonprofits, Pricing, Research, Social Media, Value Propositions
• What Are the Top Nonprofit US Brands?
  The Girl Scouts of the USA, Best Friends Animal Society, Stand Up to Cancer, American Red Cross, and Goodwill are among the top nonprofit brands within their respective categories, according ...
  Brand Awareness, Brand Equity, Nonprofits, Research Summaries
• Four Worthy Marketing Lessons From Kickstarter
  From its 2008 launch, Kickstarter has become a major funding platform for creative projects worldwide. More than $53 million has been pledged by users who believe in the projects they've ...
  Customer Engagement, Nonprofits, Social Media
• How to Use Social Media to Boost Response the Way Nonprofits Do
  You've no doubt seen the reports of organizations like the Red Cross blasting their response rates through the roof by seeking on-the-run mobile donations. But that's just part of the ...
  Customer Engagement, Nonprofits, Social Media, YouTube
• Incite Change in a Moment's Text
  Good news, nonprofits! At Le Web this year, Her Majesty Queen Rania of Jordan discussed how, in an era when a panoply of tech options are available to us at ...
  Mobile Marketing, Nonprofits, SMS
• I Chat for a Good Cause
  The Great Recession has certainly not spared nonprofit organizations. With contributions down an average of nine percent, many charitable organizations have been forced to cut services. Some even face closure. Fortunately, ...
  Nonprofits, Recession, Social Media
• Five Ways to Build Trust—and Tipping Points for ChoiceAnthony Cirillo
  A column by noted coach and businessman Harvey Mackay contended that trust is the most important word in business. It made the point that people buy from people, not from ...
  Brand Positioning, Community, Marketing Tips, Nonprofits, Word-of-Mouth
• Case Study: How AAA Went to Where Its Members Needed Help: Social Media SitesErik Bratt
  With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond.
• Top 15 Community-Related Websites, July 2009
  CaringBridge—a nonprofit web service that connects people during a critical illness, treatment, or recovery—was by far the most-visited website in July in the "Community" category, followed by the Animal Rescue ...
  Metrics, Nonprofits, Research Summaries, Segmentation, Websites
• We Love Eric
  We've seen the power of Twitter's community used for good: spreading vital information during natural disasters, distributing Amber Alerts, and raising money for charities. Now imagine using not only Twitter's ...
  Community, Nonprofits, Social Media, Twitter, Websites, Word-of-Mouth
• Think and Act Like a Nonprofit to Deepen Connections and Build RelationshipsRoger Sametz
  For decades, the prevailing wisdom was that nonprofits should learn from for-profit enterprises how to become "more businesslike." Many nonprofits thus embraced best practices in branding, marketing, service delivery, money ...
  Community, Customer Engagement, Customer Relationships, Marketing Smarter, Nonprofits, Targeting, Value Propositions
• Roll Your Own: 'Mother of the Year' Video
  If you're a mother, or perhaps you have one, check out this fun promotion by MomsRising.org to celebrate someone you consider "Mother of the Year."
  Humor, Nonprofits, Social Media, Videos, Women, Word-of-Mouth
• Case Study: How OfficeMax Helped an Education-Focused Charity Increase Funding and Classroom AdoptionsKimberly Smith
  OfficeMax teamed with nonprofit Adopt-A-Classroom to create an annual event to recognize and reward standout teachers for their dedication and sacrifice. This year, OfficeMax stepped up its marketing for the ...
• Case Study: How a Nonprofit's Web Site Redesign Increased Functionality, Public Interest, and DonationsKimberly Smith
  For nonprofits like the Acumen Fund, which uses philanthropic capital to help finance foreign entrepreneurs, the human story is key for capturing the attention of would-be volunteers and investors. Here's ...
• Holiday Email Tactics for NonprofitsWinston Bowden
  Retailers have been aggressively planning their holiday marketing strategies for months. In these stressful economic times, it is more important than ever to build messages that resonate with your audience. ...
  Email Campaigns, Email Marketing, Nonprofits
• Case Study: How a Nonprofit Used New Banner-Ad Technology and Market Insight to Create an Effective Viral CampaignKimberly Smith
  Founded in 1897, the Blue Cross is one of the UK's oldest animal welfare charities. It built an online community of pet owners - then launched a viral campaign, including ...