Nonprofits

Topics » Articles » Nonprofits

• The Anatomy of a Multichannel Welcome Series for Nonprofits (and Others)Jeff Jacobs
  Donor retention is top of mind for nonprofits. And rightly so. But less than 1 in 10 take the most efficient and affordable action for combating decreasing donor retention: executing ...
  Customer Relationships, Email, Email Campaigns, Lead Generation, Lead Nurturing, Marketing Automation, Multichannel Marketing, Nonprofits
• Social Media Best-Practices for Nonprofits (And Mistakes to Avoid)Jeremy Silverstein
  For nonprofits, social media marketing can be just as advantageous as it is for businesses. It's a great way to build support, grow your ranks of volunteers, and increase donations. ...
  Blog Comments, Brand Awareness, Content, Content Marketing, Customer Relationships, Nonprofits, Social Listening, Social Media
• Nonprofit Storytelling: How the Power of 'Why' Can Increase Advocates, DonationsRay Gary
  If you are part of a nonprofit struggling to gain donor support, get your team in the same room and ask yourselves two questions.
  Content, Customer Engagement, Customer Relationships, Marketing Strategy, Nonprofits
• The Content Preferences of Nonprofit DonorsAyaz Nanji
  Nearly three-quarters (72%) of donors say poor content affects whether they decide donate to a nonprofit organization, according to a recent report from Abila.
  Content, Content Marketing, Content Strategy, Nonprofits, Research Summaries, Survey Data
• Five Undeniable Reasons Your Nonprofit Needs a BlogAmy Butcher
  Only 47% of nonprofits use a blog as a marketing platform. However, used correctly, a blog is a tremendously effective marketing tool for donations and engagement.
  Blogging, Blogging Strategy, Content, Customer Engagement, Millennials, Nonprofits, Websites, Writing
• #SocialSkim: LinkedIn's Social App Elevate, Plus 9 More Stories in This Week's RoundupAngela Natividad
  Get the latest on a spankin' new LinkedIn app, Elevate, which helps you plan social content. Also: Hillary's hyper-social presidential bid, Twitter's fancy new homepage, and a potential new Vine ...
  Advertising, Content, Content Marketing, Digital Theory, Facebook, LinkedIn, Millennials, Nonprofits, Social Listening, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Vine
• Nonprofits, Start Acting and Thinking Like For-ProfitsEdgar Wilson
  To be successful, nonprofits need to stop eschewing the successful proven marketing strategies of for-profits and start using them.
  Customer Engagement, Marketing Strategy, Nonprofits, Thought Leadership
• On #GivingTuesday, Focus on Connecting—Not MarketingJenna Sauber
  Nonprofits can make this year's #GivingTuesday on Dec. 2 a memorable experience for donors by following these tips.
  Content, Customer Relationships, Digital Marketing, Nonprofits
• #SocialSkim: Facebook Ads and Satire, Twitter Experiments, Tumblr User Insights, Vine, ALS, More!Angela Natividad
  Be among the first to scope out Facebook's plans to double some ads and help users separate truth from satire, Twitter's experiments with users' timelines, a veritable Vine-fest, new user ...
  Advertising, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Facebook, Humor, Interactive Marketing, Mobile Marketing, Nonprofits, Online Marketing, Social Media, SocialSkim, Twitter, Vine
• #SocialSkim: Robin Williams, Promoted Tweets, a Viral Challenge, Cozying Up to Business, More...Angela Natividad
  See how the 'Net and brands celebrated Robin Williams's colorful life. Find out how many marketers have dived into Promoted Tweets, what online challenge is going viral, and how YouTube ...
  Advertising, Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Lead Generation, LinkedIn, Mobile Marketing, Nonprofits, Online Marketing, Public Relations, Sales, Social Media, Social Networking, SocialSkim, Television, Twitter, User-Generated Content, Videos
• What the ALS Ice Bucket Challenge Can Teach Us About Content MarketingLauren Covello
  The ALS Ice Bucket Challenge has turned into a viral phenomenon—and a case study for marketers looking to capture audiences' attention. Here's what it can teach us (or remind us) ...
  Content, Content Marketing, Content Strategy, Customer Engagement, Digital Marketing, Facebook, Nonprofits, Promotions, Social Media, User-Generated Content, Word-of-Mouth, YouTube
• How to Engage With Facebook Fans to Build a Successful NonprofitMelissa Hannon
  You can find scores of articles about how to grow a Facebook following... But what if you've already achieved that? How do you engage with tens of thousands of social ...
  Content, Customer Engagement, Customer Relationships, Facebook, Nonprofits, Social Media, Social Networking
• Three Questions Nonprofits Should Not IgnoreVarda Meyers Epstein
  One of the keys to having a successful nonprofit is to ask pointed questions about your organization and to respond with truthful answers. It's better to see problems and fix ...
  Blogging, Management, Nonprofits, Social Media
• What Nonprofit Crowdfunding Can Learn From Digital MarketingRob Wu
  Planning a crowdfunding campaign? Don't stick just to traditional forms of nonprofit fundraising. Instead, use these four elements from digital marketing to boost your campaign.
  Content, Digital Marketing, High-Tech Marketing, Marketing Strategy, Nonprofits, Strategy
• Top 10 Tips for Using a Celebrity SpokespersonDarcy Bouzeos
  We live in a celebrity-obsessed world. No wonder spokespersons are used to promote events, increase product sales, and generate publicity for marketing programs. As you plan your celebrity marketing strategy, ...
  B2C, Brand Ambassadors, Campaign Management, Hiring Outside Resources, Marketing Tips, Nonprofits, Public Relations, Tradeshows/Events, Word-of-Mouth
• Three Ways to Increase Your Nonprofit's Social Media EngagementElaine Fogel
  No matter how big or small, your nonprofit can improve its social media results by doing these three things.
  Customer Engagement, Customer Relationships, Nonprofits, Social Media, Social Networking, Strategy
• Personal Branding Trends for 2014 (Part 2)William Arruda
  Understanding these trends will help you to strategize ways of harnessing them to enhance your brand and expand your career success.
  Career Management, Content, Content Marketing, LinkedIn, Mobile Marketing, Nonprofits, Personal Branding, Videos, Web Content
• #SocialSkim: Social Media This Week: Best-of, Beyoncé, Viral, Content Marketing, MoreAngela Natividad
  It's list-making time, but there's more in this issue than best-of and prediction lists. Also see how Beyoncé broke the social 'Net, why one family's holiday video went viral, what's ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Metrics, Mobile Marketing, Nonprofits, Social Media, Social Networking, SocialSkim
• #SocialSkim: Social Media This Week: 2014 Trends, an Epic Year-in-Review, More...Angela Natividad
  Where did the year go? Catch up on trend briefings for 2014, an epic year-in-review, the latest in Tumblr mobile ads, and a thought-provoking video that arrived just in time ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Nonprofits, Social Media, SocialSkim, Twitter
• #SocialSkim: Social Media This Week: Facebook and Snapchat, Hashtag Campaigns, Batkid, More...Angela Natividad
  Get the breakdown on the Batkid who saved San Francisco and inspired a watching (and Instagramming) world, the full skinny on Facebook's attempt to buy Snapchat (plus a Snapchat primer), ...
  Advertising, Campaign Management, Digital Marketing, Digital Theory, Facebook, Nonprofits, Public Relations, Snapchat, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter