Product Management

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• It's a New Brand World: 14 Things You Need to Know About Marketing Communications TodayLinda Kearns
  What does it take to work successfully as a marketing communications professional in today's world?
  B2C, Brand Management, Branding, Market Research, Marketing Communications, Marketing Strategy, Product Management, Public Relations, Retail Marketing
• Have a Complex Product to Pitch? Focus on a Customer StoryMichael Harris
  If you want customers to understand your complex product but can't simplify your presentation, you need a way to bypass the conscious mind's limited ability to absorb new material.
  Content, Content Marketing, Customer Engagement, Customer Insight, Presentations, Product Management, Product Marketing
• For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 2James George
  Part 2 covers customer-experience-driven comparative advantages and targeted deployment—the tactical execution of communicating a brand's value proposition and unlocking competitive advantages.
  B2C, Brand Awareness, Brand Loyalty, Customer Experience, Customer Loyalty, Management, Marketing Planning, Marketing Strategy, Positioning, Product Management, Product Marketing, Retail Marketing, Strategy, Value Propositions
• For True Brand Loyalty, Build Contextual Marketing Strategy Into Your Brand: Part 1James George
  No question about it, brand loyalty is down since the recession. To fight that trend, marketers have been using short-term tactics—with diminishing results. Something different is needed.
  Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Loyalty, Customer Relationships, Digital Theory, Marketing Strategy, Positioning, Product Management
• How and When to Start Marketing Your Product: Four Steps to FollowOliver Deng
  Don't get hung up on where and when to start your marketing program. These four steps are easy to follow. And if you get them right, you will be well ...
  Market Research, Marketing Strategy, Positioning, Product Management, Product Marketing
• National Coffee (AKA 'Marketing Fuel') Day [Infographic]
  In honor of National Coffee Day, Sunday, September 29, Dunkin' Donuts and CareerBuilder researched some of the latest coffee trends in the US workplace and incorporated some of the findings ...
  Brand Management, Product Management, Promotions
• Agile: What Marketers Can Learn From Software DevelopersTanya Candia
  Like agile software development, agile marketing relies on speed, lots of communication, rapid iteration, and highly measurable results. Let's take a closer look at this emerging discipline.
  Management, Marketing Operations, Marketing Smarter, Marketing Strategy, Product Management, Project Management
• Four Steps to Ensuring Your Strategy Achieves ResultsLaura Patterson
  Many companies at all stages invest time in planning but lack the processes and leadership needed to ensure a strategy achieves the desired results. Failure is expensive and wastes precious ...
  Campaign Management, Email Campaigns, Management, Marketing Challenges, Marketing Operations, Marketing Tips, Measurement, Metrics, Product Management, Promotions
• Mobile Minute [Video]: Why Develop for iOS First?Amanda Klohmann
  Twitter launched both Vine and its recently released #Music app with no nod toward Android. So why do brands go iOS first, even though Android dominates the smartphone market?
  Marketing Strategy, Mobile Marketing, Product Management, Smartphones, Technology
• Mobile Innovation (Part 4): Innovating Product Offerings Through MobileChristina "CK" Kerley
  Your customers, whether consumer or executive audiences, expect you to use the same mobile technology that has improved their lives to also improve the products and services they use: your ...
  Customer Behavior, Digital Theory, Marketing Strategy, Mobile Marketing, Product Management, Product Marketing, Technology
• Big Disconnect: Only 12% Implementing Big Data StrategyVahe Habeshian
  Despite the hype, most organizations have yet to develop and implement a Big Data strategy, and few are taking advantage of product, customer, and other data sources, according to a ...
  Business Intelligence, Customer Insight, Data, Digital Theory, Management, Marketing Dashboards, Measurement, Product Management, Research Summaries
• Product Portfolio Management: Are You Working on the Right New Products?Rick Steinbrenner
  Are you able to make sure you're properly resourcing your new-product portfolio? And do you have the tracking tools you need to make sure those products launch on time?
  Brand Management, Management, Positioning, Product Management, Product Marketing
• From Tampons to Tablets: The Best and Worst Product Names of 2012Laurel Sutton
  We're astounded, amused, and occasionally awestruck by brand names that naming consultants and other marketers come up with over the course of a year. So here are the most inspired ...
  Branding, Naming, Positioning, Product Management, Product Marketing, Taglines
• Your Brand and Nine Legal Issues Related to Patent, Trademark, and CopyrightBrett Gold
  Protecting your brand, one of the most fundamental aspects of your market presence, is not something that should be taken lightly or ignored. From the very beginning of your business, ...
  Brand Management, Branding, Management, Product Management, Product Marketing, Reputation Management
• The State of Innovation in Today's Companies and the Role of TechLenna Garibian
  Only a small number of companies are known for continually producing fresh thinking, and fewer still engage multiple business divisions from within the company to develop innovative ideas, according to ...
  Customer Relationships, Market Research, Marketing Strategy, Mobile Marketing, Product Management, Product Marketing, Research Summaries, Social Media
• Three Tips When Naming Your Company or Product
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Small Business GTTP is the last ...
  Brand Management, Brand Positioning, Naming, Positioning, Product Management
• Six Ways to Rally Your Company During a Rebrand (and How Your Agency Can Help)Molly Rice
  A rebrand requires a compelling vision that can be understood and articulated by all—starting with your company's leadership and employees. After all, if they haven't bought into the rebrand and ...
  Brand Management, Brand Positioning, Branding, Positioning, Product Management
• How Agile Project Management Saved My Marketing TeamAdria Saracino
  Here's a quick crash course on the agile project management methodology and how I, as a marketer, applied it to managing my team. I hope to help you identify where ...
  Career Management, Collaboration, Content, Management, Product Management, Time Management
• Four Lessons on Avoiding a Brand Management NightmareJens Lundgaard
  Brand extensions can be a great way for a core brand to develop its overall brand equity and reach new customers. We can learn valuable lessons from those who have ...
  Brand Management, Branding, Customer Behavior, Product Management
• Integrate Social to Inform Product Development and StrategyGeoff Livingston, Gini Dietrich
  Are you using social media to fuel product strategy and development? Learn why social can be an effective research tool, and how three forms of social listening can help inform ...
  Customer Satisfaction, Product Management, Product Marketing, Social Media