Product Management

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• Case Studies Have Real Value: Seven Tips for Writing a Success Story That SucceedsSteve Hoffman
  Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.
  B2B Marketing, Case Studies, Content, Content Marketing, Lead Generation, Lead Nurturing, Product Management, Sales, Writing
• How Successful Companies Engage Customers During the New-Product Development ProcessMark Chinn
  Today's brands engage customers daily through social and digital channels. We recently researched how successful companies use those ongoing conversations to shape their new-product development process.
  B2B Marketing, Customer Engagement, Customer Relationships, Kickstarter, Marketing Strategy, Product Management, Product Marketing, Research, Surveys
• The State of B2B Product Marketing [Infographic]Verónica Jarski
  What does the state of B2B product marketing look like right now? Here's what recently surveyed senior marketers shared about current trends and practices.
  B2B Marketing, Product Management, Product Marketing
• Tips for an Innovative Product Launch That Wows CustomersEric Harris
  To remain competitive, brands today must be as innovative with their product launches as they are with the products themselves.
  Customer Engagement, Marketing Strategy, Product Management, Product Marketing
• Four Tips for Adopting a Customer-Centric MindsetDavid Saef
  Especially if you're taking an integrated marketing approach, your customers need to be driving the decisions your company makes. If not, your brand could risk becoming irrelevant or—worse—offensive to your ...
  Brand Loyalty, Brand Management, Customer-Centric, Customer Engagement, Customer Loyalty, Customer Relationships, Customer Service, Product Management
• How Survey Research Can Aid in PR and Marketing PlanningLynda B. Starr
  Learn when conducting a survey is appropriate, get tips on survey design, and understand how to incorporate survey results into PR and marketing activities.
  Brand Management, Customer Behavior, Customer Insight, Market Research, Marketing Strategy, Product Management, Public Relations, Research
• Five Things You Should Never Put on Your Product Packaging (and Five Things You Should)Amy Finn
  What's on the outside of a package matters almost as much as what's on the inside. So, here's a look at the do's and don'ts of product packaging.
  Brand Management, Product Management, Product Marketing
• Three Reasons White-Labeling Your Products Is a Fab Idea (and Two Reasons It Isn't)Nicole Hillstead
  Interested in white-labeling? Then make sure you weigh these pros and cons.
  Marketing Strategy, Product Management, Product Marketing
• Four Steps to Creating an Agile Marketing CultureBarre Hardy
  Achieving agility starts with your company's culture—which is where the rubber really hits the road. These four steps will guide your transition from traditional to agile marketing.
  Management, Marketing Operations, Marketing Strategy, Product Management, Product Marketing, Project Management, Time Management
• Top 5 Keys to Customer RetentionMike Saldi
  Maximizing the lifetime value of your customers is central to maximizing the value of your business. Companies sink or swim based on their ability to retain customers.
  B2B Marketing, Brand Loyalty, Content, Customer Advisory Programs, Customer-Centric, Customer Communications, Customer Loyalty, Customer Relationships, Customer Retention, Lead Generation, Product Management, Sales
• Stop Isolating Customer Insights: Five Ways to Design the Customer Into Your CompanyJulie Wittes Schlack
  In the emerging sharing economy—modeled on collaborative creation and consumption—you can't effectively "create customers" without a deep, empathetic, and evolving understanding of their aspirations, challenges, and needs.
  Customer Advisory Programs, Customer Engagement, Customer Insight, Customer Relationships, Market Research, Marketing Strategy, Product Management, Product Marketing
• Five Key Metrics You Need to Create a Customer-Centric CompanyLaura Patterson
  To ensure a customer-centric vision takes root in your marketing organization, you need to establish clear metrics that are linked to the company's strategic, operational, and financial goals.
  Customer-Centric, Customer Relationships, Management, Measurement, Metrics, Product Management, Product Marketing, ROI
• Presto, Extendo: If Only Brand Extensions Were That Easy!Susan Solomon
  So, you've got a great brand and a dynamite product or service that you offer to the universe. What's next for you? A brand extension, of course. Ah, if only ...
  Brand Management, Brand Positioning, Branding, Marketing Strategy, Product Management
• What Sales Pros Want From Product Management [Infographic]Verónica Jarski
  More than 100 Dreamforce attendees recently shared their answers to five questions from Wizeline about what sales professionals want from product managers.
  Career Management, Marketing Analytics, Product Management, Sales
• Tips for Pitching Your Products for Holiday Gift GuidesDave Hochman
  Check out these tips to make publishers of holiday gift guides and wish lists notice your products throughout the year.
  Advertising, Brand Management, Content, Product Management, Public Relations, Sales and Advertising
• Why Your Products Aren't Leaping Off the ShelvesAmy Finn
  You've put time, effort, and money into crafting fine products, but no one buys them. Why not?
  Customer Engagement, Product Management, Product Marketing, Sales, Sales and Advertising
• Product Placement as Effective Marketing Tool: 10 Tips for Successful Placement in TV or FilmJessica Cohen
  Until you've scored a great placement, you can't know the crazy and myriad ways it can help your brand.
  Advertising, B2C, Brand Management, Marketing Strategy, Product Management, Product Marketing, Retail Marketing
• Simplifying Local Marketing for National Brands via Automation [Infographic]Verónica Jarski
  National brands often struggle to automate marketing through the local partners that sell their products.
  Brand Positioning, Digital Marketing, High-Tech Marketing, Marketing Automation, Product Management
• Five Branding Characteristics That Connect With Women (Without Losing the Men)Megan Stephens
  The branding and design of packaging, seasonal retail themes, product attributes, and so on don't merely have to engage women—they need to do it without losing the men.
  Brand Management, Branding, Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Product Management, Product Marketing, Retail Marketing, Women
• Do Your New Products Have Real Competitive Advantages?Rick Steinbrenner
  How can you make sure your new product programs have the right kinds of competitive advantage? You need to think big—and "outside the box." So follow these steps for ...
  Advertising, B2C, Brand Management, Brand Positioning, Branding, Marketing Strategy, Product Management, Product Marketing, Retail Marketing