Product Management

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• Seven Launch Tactics for 2004Sue Duris
  Rely on these tactics for your next product launch.
  Collaboration, Positioning, Product Management, Product Marketing, Sales, Testing, Word-of-Mouth
• Great Service: The Key to Sustainable DifferentiationEdward Hellenbeck
  hat can you do to differentiate yourself in this highly competitive environment?
  Customer Experience, Customer Satisfaction, Customer Service, E-Commerce, Positioning, Product Management, Websites
• The Customer Stampede: How Can You Harness It?Sean D'Souza
  Does your marketing campaign tend to go suddenly quiet? One psychological factor could throw your entire marketing campaign out of whack.
  Customer Engagement, Product Management, Product Marketing
• Business School Lessons May Not Always ApplyMike Schultz
  How can (seemingly) solid business thinking hurt us?
  Market Research, Positioning, Product Management, Product Marketing, Services Marketing, Targeting
• What Revenue Should You Bet On?Michael Perla
  It’s axiomatic that businesses want to increase their top line (revenue) or decrease their middle line (expenses), often at the same time. The million-dollar question is how to do it. ...
  Lead Generation, Product Management, ROI, Segmentation
• This Is Not Your Father’s Life Cycle ManagementSteven Haines
  he pace of business has increased and life cycles are compressing.
  Collaboration, Measurement, Product Management
• Scandalous Celebrities: When to Drop Your Product Endorser Robert L. Kulik
  Over the years, celebrity endorsers have been involved in many different kinds of scandals, including illegal drug use, shoplifting, steroid use, posing in the nude, and being stabbed. What's a ...
  Advertising, Brand Equity, Marketing Inspiration, Product Management
• Is Michael Dell a Visionary?Allen Weiss
  Everyone says Michael Dell is a Visionary. But what is a visionary? In this SoapBox, we argue that Dell is great at implementation, but the marketing strategy is an ...
  Product Management, Segmentation