Segmentation

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• Learning to FailMatthew Lancellotti
  Products fail. Especially technology-based products. We marketers need to understand how customers deal with product failures, to be sure they are happy and satisfied even when the unthinkable happens.
  Customer Behavior, Customer Experience, Segmentation, Targeting, Writing
• Marketing in Troubled Times (Part 2)Guy Smith
  In the first half of this two-part series, the author examined what has changed in the realm of technology spending, and studied factors that motivate different companies to buy during ...
  Economic Crisis, Marketing Strategy, Segmentation, Targeting
• Why Breaking the Rules will be the Next Lesson of CRMMatthew Wright
  The Rules" is a controversial US book detailing how to ensnare a husband by employing a strict code of conduct. Coincidentally, the guide provides an inadvertent object lesson for businesses ...
  CRM, Customer Relationships, Segmentation, Targeting
• The Trouble with SegmentationStephen Shaw
  Segmentation is supposed to be the cornerstone of CRM. The problem is...it doesn't go far enough.
  CRM, Direct Marketing, Market Research, Measurement, Segmentation, Targeting
• The Six Costliest Mistakes You Can Make in Marketing to WomenAndrea Learned
  If you've been paying attention lately, only a few companies are marketing to women very effectively. Here's why you should be, too.
  Customer Service, E-Commerce, Marketing Smarter, Segmentation, Targeting, Website Design, Women
• How to Create an eDialogSteve Tingas
  Everybody talks about creating a dialog with their online customers. Follow these steps to develop the online dialog you've always wanted.
  Customer Engagement, Customer Relationships, Measurement, Metrics, Segmentation
• Your Seven-Step, One-Day Marketing Plan David Frey
  You don’t have to kill a tree to create an effective marketing plan. In fact, you can create a successful plan in just one day.
  Marketing Budgets, Marketing Plans, Marketing Tips, Segmentation, Targeting
• 9 Tips for E-Marketing to Teens Wendy Comeau
  I wasn't even spelling "cool" right when I began to understand e-marketing to teens. Here's what you can learn too.
  Marketing Tips, Online Marketing, Segmentation, Targeting, Web Copy, Websites
• Has Amazon Gone Too Far?Allen Weiss
  Amazon is going into the furniture business. Are they stretching their brand name too far?
  Brand Awareness, E-Commerce, Segmentation
• Is Marketing About Fulfilling Needs?Allen Weiss
  This is the biggest debate in marketing - is it about creating or fulfilling needs? This view argues that whether we want it or not, marketing is about fulfilling needs.
  Segmentation
• Is Michael Dell a Visionary?Allen Weiss
  Everyone says Michael Dell is a Visionary. But what is a visionary? In this SoapBox, we argue that Dell is great at implementation, but the marketing strategy is an ...
  Product Management, Segmentation
• Marketing Overview
  Here is the process of proper marketing in three steps
  Marketing Analytics, Pricing, Segmentation, Targeting
• Priceline.com - Gambling for Groceries?Allen Weiss
  With the stock of online grocers plummeting, some analysts think the priceline.com auction model will win for groceries. I don't think so, and here's why.
  E-Commerce, Segmentation, Targeting, Value Propositions
• Revelations on the New World?Allen Weiss
  Research studies come out all the time about consumer behavior on the net. Most report the obvious. Internet companies don't need this research, but do need better execution and more ...
  Customer Behavior, Online Marketing, Segmentation