Segmentation

Topics » Articles » Segmentation

• Three Caveats for Multicultural Marketing
  "Are your campaigns reaching the intended audiences?" asks Darren Megarry at MarketingProfs. "That's a key question facing marketing professionals, as the combined wave of technology, communication access, and spending power ...
  Marketing Tips, Segmentation, Targeting
• Fewer Americans Buying the Brands They Want Most
  The US recession has affected consumers' purchasing behaviors across various product categories, leading them to increasingly "buy down," or purchase less expensive brands in order to save money, according to ...
  Customer Behavior, Recession, Research Summaries, Segmentation
• Life After 'Like': How to Mobilize Your Loyal Audience Into an Army of Active InfluencersMichael Perry
  Online marketers have a dirty little secret. They've got no idea what to do once they've earned enough social media "likes" to reach their goals. Here are five ways to ...
  Customer Engagement, Customer Evangelists, Lead Generation, Online Marketing, Segmentation, Social Media
• Which YouTube Partners Drive Most Viewership?
  Ranked by videos viewed, gaming-focused entertainment network Machinima was the most popular YouTube video partner among male audiences in July 2011, delivering an average of 18.5 videos per male viewer ...
  Research Summaries, Segmentation, YouTube
• Many Americans Working on Their Summer Vacations
  Vacations may be a time to relax and unwind for some people, but among Americans vacationing this summer, nearly one-half (46%) say they plan to (or did) work on their ...
  Consumer Electronics, Research Summaries, Segmentation, Smartphones
• Feng Shui for Mobile Marketers: Best-Practices for Creating a Harmonious Mobile EnvironmentMark Simpson
  For years, marketers have been working to perfect their sites to create just the right energy to ensure happy customers—and seamless selling. But it wouldn't be wise to transfer those ...
  E-Commerce, Marketing Strategy, Mobile Marketing, Personalization, Segmentation, Targeting
• Three Google+ Features That Might Help Your B2B Marketing Efforts
  In the time following the debut of Google+, speculation has abounded about its usefulness for B2B marketers. One interesting early perspective came from the UK. Doug Taylor, writing at Collier-Pickard's ...
  B2B Marketing, Google, Google+, Segmentation, Social Media
• Want to Create Email Marketing Value? Check Out the Direct Mail in Your MailboxRyan Morgan
  Direct mail certainly isn't what it used to be, but email marketers can apply many of the theories used for direct mail campaigns to increase the value of their email ...
  Direct Marketing, Email Marketing, Email Subject Lines, Marketing Tips, Segmentation
• Want Sophisticated Real-Time Marketing Campaigns? Take These Five StepsJoshua Smith
  How can you engage customers via real-time marketing? Marketers are adopting technology that can help recognize a customer's interests and provide actionable intelligence in real-time to any customer channel.
  Channel Marketing, Customer Engagement, Customer Experience, Marketing Strategy, Marketing Tips, Segmentation
• The End of the 'Average American'
  "Fifty years ago, the concept of John Doe, an average American in a relatively even society where vast numbers of people had similar consumer needs, was real," writes Karen Talavera ...
  Email Campaigns, Email Lists, Email Marketing, Segmentation
• Do You Really Know Your Customers? Marketing to a Rapidly Diversifying PopulationKaren Talavera
  The 2010 census results will be released this summer, and marketers should expect major demographic shifts. To cope with these changes, I recommend adopting three approaches for your email, mobile, ...
  Advertising, Demographics, Marketing Tips, Segmentation, Testing
• Relationship Advice for Email Marketers
  "Today's online marketing world is full of lovely words like engagement and empowerment, communication and conversation, interaction and integration, friends, fans and followers," writes Mark Brownlow at Email Marketing Reports. ...
  Email Marketing, Personalization, Segmentation
• How Vulnerable Are You to Customer Defection?Laura Patterson
  Our job as marketers is to acquire, grow, and retain profitable customer relationships to create a sustainable competitive advantage. Here are five factors for measuring (and maintaining) successful customer relationships.
  CRM, Customer Acquisition, Customer Loyalty, Customer Relationships, Marketing Tips, Measurement, Segmentation, Targeting
• When Z Comes Before A
  You probably haven't given much thought to alphabetical order since you said "present" as your high school teacher took attendance each morning. But in a post at the Neuromarketing blog, ...
  Customer Behavior, Segmentation, Small Business
• Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 4)Oli Gardner
  Previously in our five-day crash course on conversion, we covered why homepages aren't the best choice for conversion success. Now, learn the five benefits of landing pages—and how to keep ...
  Copywriting, Landing Pages, Measurement, Segmentation, Website Design
• Three Things You Must Do Before You Increase Email Frequency
  Frequency has become an increasingly hot topic for email marketers. A recent article in The New York Times, for instance, reports research results from marketing firm Responsys that show large ...
  Email Campaigns, Email Marketing, Marketing Tips, Segmentation, Targeting
• List Segmentation: Why It's Important and How to Do ItGeorgia Christian
  List segmentation increases the relevancy of your email messages—resulting in higher open and click-through rates and increased sales. Not sure how to get started? Here are eight factors to consider ...
  Customer Loyalty, Email Lists, Email Marketing, Segmentation, Targeting
• Sales and Marketing Best-Practices: Seven Heavenly VirtuesDan McDade
  Sales and marketing best-practices are universally desirable—but, too often, elusive. Here are seven solid best-practices that address the misalignment between Sales and Marketing and help increase sales.
  Collaboration, Lead Generation, Lead Nurturing, Lead Quality, Measurement, Metrics, Segmentation, Testing
• Boost Digital-Ad Yield by Knowing Your Audiences and the Content They ReadJohn Shomaker
  How does advertising yield improve when targeting digital ads to certain audiences? How much influence does the type of content users are reading when the ad is shown have on ...
  Advertising, Content Marketing, Marketing Smarter, PPC Campaigns, Segmentation, Targeting, Testing
• Ad Spend Rebounds 8.7% in 3Q
  The ad recovery is gaining momentum: Total US measured advertising expenditures reached $94.06 billion in the first nine months of 2010, up 6.4% from the same period a year earlier, ...
  Advertising, Research Summaries, Segmentation