Sponsorship

Topics » Articles » Sponsorship

• A Just Cause: Creating Emotional Connections With CustomersBen McConnell
  Companies with a cause -- with a policy of making the world a better place -- often create emotional connections with customers. Those customers in turn tend to become ...
  Customer Engagement, Positioning, Sponsorship
• You Call That Integrated Marketing Communications?Richard Roberts
  The advertising industry’s idea of what "integrated marketing" means continues to evolve. Where is this all heading?
  Advertising, Public Relations, Sponsorship
• Tackling TiVoTom Barnes
  What's an advertiser to do when the most affluent customers aren't compelled to watch TV commercials and are, in fact, actively avoiding them?
  Advertising, Creativity, Sponsorship, Testing
• Not All Sponsorships Build Your BrandBrent Pickett
  From the Olympic Games, to the London Symphony Orchestra, to local dog shows... there seems to be no limit to what companies can sponsor in an effort to build their ...
  Brand Awareness, Branding, Sponsorship, Targeting
• 5 Simple Techniques To Draw TrafficLomit Patel
  You’ve been working on your brand new web site for months — the graphics look great, it’s user-friendly, easy to navigate, takes your prospects where you want them to go, ...
  Advertising, Keywords, Marketing Tips, Referrals, Search Engines, SEO, Sponsorship, Websites, Word-of-Mouth
• If You Can See It, You Can Brand ItAnish V. Koshy
  You can't package it, but you can view it -- albeit in a cluttered marketplace. So how can you brand it?
  Brand Positioning, Branding, Sponsorship, Thought Leadership
• Doing What's Best for Your Client... and Your Agency Teresa Gay
  It's true. Agencies don't always do what's best for the client. Here's what you can do to make your relationship mutually beneficial.
  Advertising, Collaboration, Hiring Outside Resources, Sponsorship, Targeting