Value Propositions

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• Generating Leads, Brand, Relationships, and Trust at the Same TimeMike Schultz
  Relationships. Trust. Delivery of superb value. These are core ingredients of a successful service firm. Talk to 100 service firm marketers and leaders, and they'll all tell you (and most ...
  Ad Copy, Brand Awareness, Services Marketing, Value Propositions
• Gatekeeper Management 101: How to Get a Foot in the DoorDebra Feldman
  Correct technique and good manners turn interactions with corporate gatekeepers from frustrating to fruitful. Here are six ways you can increase the odds that gatekeepers will grant you access.
  Marketing Inspiration, Marketing Smarter, Value Propositions
• In Your Business, Everyone's a MarketerMatt Blumberg
  Marketing used to be merely one of many disciplines—on an equal footing with sales, finance, HR, manufacturing, operations, engineering or product development. Some might even say some considered it a ...
  Collaboration, Marketing Inspiration, Value Propositions
• A Marketing Toolkit for Every CEOLaura Patterson
  If you're the CEO of a small or medium-sized business, your challenges not only include prioritizing the numerous demands on your time, balancing short-term opportunities with long term goals, managing ...
  Collaboration, Lead Generation, Marketing Inspiration, Metrics, Small Business, Value Propositions
• How to Create Stronger Value PropositionsJill Konrath
  To get customers to consider a change to the status quo, you have to give them a good reason. A really good reason. They need to know about the tangible business ...
  Benchmarking, Customer Engagement, Market Research, Metrics, Value Propositions, Writing
• A New Vision From the Inventor of the World Wide Web: An Interview With Tim Berners-LeeAndrew Updegrove
  Obviously, one of the great technical innovations of our time is the World Wide Web, invented by Tim Berners-Lee. Here, he speaks about the launch of the next generation of ...
  Search Engines, Thought Leadership, Value Propositions
• Six Steps to a Measurable (and Strategic) Customer ProgramKathleen McBride, Steven Nicks
  From Sales: "We need a robust set of customers for references!" From an executive: "I've got to have a customer join me for this speaking engagement!" From the new head ...
  Collaboration, Referrals, Segmentation, Value Propositions, Webinars
• Marketing Challenge: 3 Steps to Becoming an Industry GuruHank Stroll
  Creating demand for your speaking services can be challenging. This week, read the three more important steps for creating interest in your speaking services. Also this week, supply your advice ...
  Advertising, Local Marketing, Marketing Challenges, Public Speaking, Thought Leadership, Value Propositions
• Marketing Strategy for SkepticsTom Barnes
  No business can survive, much less thrive, without building a plan that spells out revenue and earnings targets as well as the way to achieving them. An effective strategic plan ...
  Marketing Inspiration, Marketing Strategy, Value Propositions
• Seven Strategies for the New YearRob Engelman
  As we enter the early stages of the New Year, it is natural to think about and plan our marketing and business development activities for 2005. Whether you are a ...
  Referrals, Services Marketing, Thought Leadership, Value Propositions
• SWOT Team: Climbing the Wobbly Corporate Marketing LadderHank Stroll
  This week: How do you find the tools you need to be successful in a new marketing position? Also this week, read your answers to: How do you stand out ...
  Marketing Challenges, Positioning Statements, Targeting, Value Propositions
• Why Brand When Positioning Will Do?Rob Gelphman
  Too many executives pursue a branding campaign when it is positioning that is required.
  Branding, Positioning, Product Management, Value Propositions
• Writing a Personal Value Proposition That SellsRobyn Haydon
  By actively managing the way you represent your skills and your achievements, you can boost your chances of getting ahead.
  Personal Branding, Services Marketing, Value Propositions
• What Do You Expect?Michael Perla
  There is one question that every consultant, manager, or employee (or any person, for that matter) should be familiar with. It is a make-or-break question in terms of project success, ...
  Customer-Centric, Customer Experience, Value Propositions
• Communicate the ProblemIrene Brooks
  It’s important that you communicate what you do in ways that help your prospective client understand that you are a solution to his problem.
  Customer Acquisition, Positioning, Services Marketing, Value Propositions
• Are Marketers Chasing Rainbows?Michael Perla
  Are marketers chasing rainbows in setting impossible objectives around sustained growth, brand differentiation, persuasive advertising, profit maximization and knowledge management?
  Channel Marketing, Marketing Strategy, Personalization, ROI, Segmentation, Value Propositions
• Take a Stand for Your BrandDave Sutton
  You’ve got to decide what your brand stands for, and communicate that value proposition effectively and repeatedly. It’s not good enough to just run a quality business—you’ve got to let ...
  Brand Equity, Brand Positioning, Branding, Value Propositions
• Five Essentials for Marketing Technology in a Down EconomyTerry Welty
  The marketing approach that can carry you through these difficult economic times is built on the following five essentials.
  Customer Relationships, Economic Crisis, High-Tech Marketing, Lead Generation, Print Collateral, Sales, Value Propositions
• Between the Pages of Angel Customers and Demon CustomersNick Wreden
  How many companies call themselves “customer-centric” while failing to see issues through customers’ eyes?
  Customer-Centric, Management, Measurement, Segmentation, Value Propositions
• Rethinking RadioTom Barnes
  What's next for radio? And why should marketers pay attention?
  Advertising, New Media, Positioning, Value Propositions