Brand Equity

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• Some Do's and Don'ts of Social Updating
  It's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself. Amalia Agathou of ...
  Brand Equity, Collaboration, Community, Social Media
• How to Craft a B2B Position Statement That Boosts Your Brand
  How important is a well-crafted position statement in today's B2B marketplace? Done correctly, it could be the key to defining who you are—and what differentiates your brand from the competition. According ...
  B2B Marketing, Brand Equity, Positioning Statements
• SEO and Comment Spam: A Cautionary Tale
  If your SEO and social media strategies run afoul of best-practices, you might have a bigger problem than diminished Google rankings: Your brand's reputation might take a very public hit. ...
  Blog Comments, Brand Equity, Search Engine Marketing, Social Media
• Don't Take the Twitter Joke Too Far
  On February 3, Kenneth Cole used Twitter to send the following message: "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online ...
  Brand Equity, Humor, Small Business, Twitter
• The Three Pillars of Social Media Readiness
  As we strive to maintain impressive brand personas in the world of social media, unforeseen challenges can arise—from the inside out. It pays to bear in mind that things invisible to the ...
  Brand Equity, Collaboration, Social Media
• Three Tips for Building a Stronger Brand
  You can't reflect too early or too often on the meaning of your brand, which can change at the chirp of a Tweet. "'Brand' is one of those words," Chris ...
  Brand Equity, Marketing Tips, Social Media
• How Coupons Discount Your Brand
  "The recession has caused lots of companies to panic," writes Laura Ries at Ries' Pieces. "And when companies panic, they print coupons and throw up sale signs. Look in your ...
  Brand Equity, Recession, Small Business
• Practical Social Media Tips for 2011
  With the end of the year comes the compulsion to synthesize what we've learned about the ebb and flow of social media in 2010. Toward that end, John Antonios, writing ...
  Brand Equity, Marketing Tips, Personal Branding, Social Media
• Three Smart Ways to Extend Your Brand
  "Many of the successful new product introductions each year are brand extensions, such as Apple's iPhone, Godiva coffee, and Jeep strollers," one group of researchers recently wrote. However, not all ...
  Brand Equity, Customer Behavior, Marketing Tips
• Who Are You? Who Who Who Who?
  One of the toughest things about cracking the social-media nut is figuring out the right voice to use for your brand persona. To do that, you need an immediate sense ...
  Brand Equity, Brand Positioning, Social Media
• Wade in These Waters With Care
  In March, MarketingProfs ran an article about brand flubs in social media, starring Southwest Airlines and Heinz. Read the tale. Now we discuss a third brand's stormy social life: Nestle. Recently, ...
  Brand Equity, Community, Customer Behavior, Social Media
• Blog, Meet Tweet. Now, Mesh!
  Here's happy news for intrepid marketers seeking to more easily manage their brand reputations and promote their fab companies: in partnership with Sawhorse Media, Technorati has launched Twittorati, "where the ...
  Brand Equity, Collaboration, Interactive Marketing, Social Media, Twitter
• Too Smart to Lose
  Last year, Southwest Airlines refused passage to two young women for obnoxious behavior. The ladies immediately went out and told the press they weren't permitted aboard because they were "too ...
  Brand Equity, Interactive Marketing, New Media, Social Media, YouTube