Behavioral Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• Purchasing Buyer-Intent Data: A Marketer's PrimerKen Gaebler
  If you had sonar that could pinpoint great B2B leads for you, you'd use it, right? That's what buyer intent data can do for your lead generation efforts, putting you ...
  Behavioral Marketing, Customer Behavior, Lead Generation, Marketing Smarter, Marketing Strategy, Sales, Technology
• The Complete Guide to Snapchat Advertising Targeting Options [Infographic]Laura Forer
  If you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective.
  Advertising, Behavioral Marketing, Demographics, Segmentation, Snapchat, Social Media
• Personalize Your Marketing Communications in 2018John Collins
  Message personalization has become a buzzword in marketing. But in most cases what’s really being used is easily captured demographic and geographic data. To send messages that are truly personal, ...
  Behavioral Marketing, Data, Personalization
• YouTube Advertising: The Complete Guide to Targeting Options [Infographic]Laura Forer
  Video ads can take more effort to produce than more static types of advertisements, so make sure that those ads are being seen by your key audience. Here's how to ...
  Advertising, Behavioral Marketing, Demographics, Segmentation, Social Media, YouTube
• LinkedIn Advertising: The Complete Guide to Targeting Options [Infographic]Laura Forer
  B2B marketers are finding that ad targeting on LinkedIn can help them get their brands in front of just the right audiences. But where should they start when selecting those ...
  Advertising, B2B Marketing, Behavioral Marketing, Demographics, LinkedIn, Segmentation, Social Media
• The Complete Guide to Facebook and Instagram Advertising Targeting Options [Infographic]Laura Forer
  With so many targeting options for Facebook and Instagram ads, figuring out the combination that will give you the best results can be a challenge. Today's infographic clearly illustrates all ...
  Advertising, Behavioral Marketing, Demographics, Facebook, Instagram, Segmentation, Social Media
• The Complete Guide to Twitter Advertising Targeting Options [Infographic]Laura Forer
  Twitter offers a lot of options for targeting your ads. This infographic breaks them down into an easy-to-follow guide to ensure your ad dollars are being spent on the right ...
  Advertising, Behavioral Marketing, Demographics, Segmentation, Social Media, Twitter
• Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]Laura Forer
  Savvy marketers use smart personalization to keep customers engaged. This infographic shares stats you need to know and the four major actions you need to take to make personalization truly ...
  Behavioral Marketing, Customer Communications, Customer Experience, Data, Marketing Smarter, Marketing Tips, Personalization
• Why People Abandon Online Shopping Carts and What to Do About It [Infographic]Laura Forer
  If you could convince even a small portion of cart abandoners to buy, you'd be the marketing team hero! Get your cape ready because here's an infographic with pointers to ...
  B2C, Behavioral Marketing, Customer Behavior, E-Commerce, Pricing, Retail Marketing
• Advertising in the Age of DistractionCarl Marci
  The proliferation of digital devices, coupled with a deluge of short, "snackable" content, has given consumers greater choice than ever in how and where they consume media. How can you ...
  B2C, Behavioral Marketing, Customer Behavior, Customer Insight, Research, Retail Marketing

Behavioral Marketing: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Why People Do the Darnedest Things: 'Invisible Influence' Author Jonah Berger on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Best-selling author Jonah Berger explains the hidden forces that shape people's behavior and shares insights from his latest book, Invisible Influence.
  Behavioral Marketing, Customer Behavior, Marketing Smarts
• The Mobile Commerce Revolution: Tim Hayden Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Tim Hayden, co-author of the forthcoming book The Mobile Commerce Revolution, shares insights into consumer behavior, how mobile affects that behavior, and how marketers can embrace the seismic shift that mobile represents.
  Behavioral Marketing, Customer Behavior, Marketing Smarts, Marketing Strategy, Mobile Marketing, Technology
• Eyes Wide Open: Author Noreena Hertz Talks to Marketing Smarts About Consumer Behavior [Podcast]by Kerry O'Shea Gorgone
  What factors influence decision-making? Author Noreena Hertz discusses her book, Eyes Wide Open, which uses scientific research about decision-making processes, along with real-world examples.
  Behavioral Marketing, Customer Insight, Marketing Smarts, Marketing Tips

Behavioral Marketing: Online seminar broadcasts from the best minds in marketing

• Nine Insanely Effective Email Tactics You Can Use TodayBroadcast on 3/15/2018 with Nancy Harhut
  In this Teach Me How seminar, you'll discover nine tactics that will get your prospects to open, read, and respond to your email without even thinking about it! You'll see numerous examples from various B2B verticals, and leave armed with the secrets to creating insanely effective emails that generate the results (and revenue) you seek.
  Behavioral Marketing, Customer Behavior, Email, Email Campaigns, Email Marketing, Email Subject Lines, Teach Me How

Behavioral Marketing: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: SWOT Is Not Enough—A Four-Step Approach to Competitive AnalysisReleased on 8/30/2013 with Allen Weiss
  In just 10 minutes, we'll review a four-step approach to competitive analysis that will give you a much broader view of your competitive landscape. Plus, you'll learn to think more strategically about your competitors' next moves and the most effective ways for you to respond.
  Behavioral Marketing, Marketing Strategy, Marketing Tips, Reputation Management, Take 10