Behavioral Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Complete Guide to Facebook and Instagram Advertising Targeting Options [Infographic]Laura Forer
  With so many targeting options for Facebook and Instagram ads, figuring out the combination that will give you the best results can be a challenge. Today's infographic clearly illustrates all ...
  Advertising, Behavioral Marketing, Demographics, Facebook, Instagram, Segmentation, Social Media
• The Complete Guide to Twitter Advertising Targeting Options [Infographic]Laura Forer
  Twitter offers a lot of options for targeting your ads. This infographic breaks them down into an easy-to-follow guide to ensure your ad dollars are being spent on the right ...
  Advertising, Behavioral Marketing, Demographics, Segmentation, Social Media, Twitter
• Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]Laura Forer
  Savvy marketers use smart personalization to keep customers engaged. This infographic shares stats you need to know and the four major actions you need to take to make personalization truly ...
  Behavioral Marketing, Customer Communications, Customer Experience, Data, Marketing Smarter, Marketing Tips, Personalization
• Why People Abandon Online Shopping Carts and What to Do About It [Infographic]Laura Forer
  If you could convince even a small portion of cart abandoners to buy, you'd be the marketing team hero! Get your cape ready because here's an infographic with pointers to ...
  B2C, Behavioral Marketing, Customer Behavior, E-Commerce, Pricing, Retail Marketing
• Advertising in the Age of DistractionCarl Marci
  The proliferation of digital devices, coupled with a deluge of short, "snackable" content, has given consumers greater choice than ever in how and where they consume media. How can you ...
  B2C, Behavioral Marketing, Customer Behavior, Customer Insight, Research, Retail Marketing
• Five Effective Neuromarketing Principles That Boost Marketing EffortsLaurynas Skupas
  Neuroscience can give marketers deep insight into what works and what doesn't in persuading customers to buy a product or service. These five neuromarketing principles will boost your marketing efforts.
  Behavioral Marketing, Customer Behavior, Customer Experience, Marketing Strategy, Pricing, Retail Marketing, Sales
• Travel as an Indicator of Demographics and Lifestyle [Infographic]Laura Forer
  Understanding your customers' travel preferences can help you to better understand and reach them.
  Advertising, Behavioral Marketing, Demographics, Location-Based Marketing, Personas
• How to Apply Neuromarketing Principles to Improve Marketing Effectiveness (Part 2 of 2)Lawson Abinanti
  Part 1 examined stimuli that get the attention of the decision-making portion of the brain. Part 2 explains how specific tactics appeal to the brain and improve the effectiveness of ...
  Behavioral Marketing, Brand Awareness, Brand Positioning, Branding, Content, Customer Acquisition, Customer Behavior, Marketing Communications, Positioning, Writing
• Improve Your Marketing Communications With Insights From Neuromarketing (Part 1 of 2)Lawson Abinanti
  To ensure your marketing communications engage and convince your audiences, you'll need to understand how the human mind works. These are the six characteristics of the decision-making part of the ...
  Behavioral Marketing, Brand Positioning, Content, Customer Behavior, Customer Experience, Customer Insight, Customer Relationships, Marketing Communications, Positioning, Positioning Statements
• How to Convert Mobile Browsers to Buyers [Infographic]Laura Forer
  Mobile e-commerce is growing, and the big opportunities are still ahead of us. Check out this infographic to see why consumers resist purchasing on mobile and what retailers can—and must—do ...
  Behavioral Marketing, E-Commerce, Mobile Marketing, Retail Marketing

Behavioral Marketing: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Why People Do the Darnedest Things: 'Invisible Influence' Author Jonah Berger on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Best-selling author Jonah Berger explains the hidden forces that shape people's behavior and shares insights from his latest book, Invisible Influence.
  Behavioral Marketing, Customer Behavior, Marketing Smarts
• The Mobile Commerce Revolution: Tim Hayden Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Tim Hayden, co-author of the forthcoming book The Mobile Commerce Revolution, shares insights into consumer behavior, how mobile affects that behavior, and how marketers can embrace the seismic shift that mobile represents.
  Behavioral Marketing, Customer Behavior, Marketing Smarts, Marketing Strategy, Mobile Marketing, Technology
• Eyes Wide Open: Author Noreena Hertz Talks to Marketing Smarts About Consumer Behavior [Podcast]by Kerry O'Shea Gorgone
  What factors influence decision-making? Author Noreena Hertz discusses her book, Eyes Wide Open, which uses scientific research about decision-making processes, along with real-world examples.
  Behavioral Marketing, Customer Insight, Marketing Smarts, Marketing Tips

Behavioral Marketing: Online seminar broadcasts from the best minds in marketing

Behavioral Marketing: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: SWOT Is Not Enough—A Four-Step Approach to Competitive AnalysisReleased on 8/30/2013 with Allen Weiss
  In just 10 minutes, we'll review a four-step approach to competitive analysis that will give you a much broader view of your competitive landscape. Plus, you'll learn to think more strategically about your competitors' next moves and the most effective ways for you to respond.
  Behavioral Marketing, Marketing Strategy, Marketing Tips, Reputation Management, Take 10