Content Marketing

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• Mobile Marketing: Top 10 Technical Design ConsiderationsRobert Carroll
  Worldwide sales of mobile devices were reportedly up nearly 14% in the second quarter of 2010 over the previous year. As the mobile marketing space continues to balloon, keeping up ...
  Content Marketing, Local Marketing, Mobile Marketing, Smartphones, Web Content
• Why You Should Run Your Website Like a MagazineKen Gordon
  How do you avoid the deep deadly pit of uninspired corporate content? Simple. If you want people to come to your site, and stay there, your content should be as ...
  Blogging, Content Marketing, Creativity, Marketing Tips, Web Content, Writing
• If Webinars Are So Awesome, Why Do So Many Tragically Underperform?Ann Handley
  Webinars are a wonderfully robust and lively marketing tool, and an effective way to reach your prospects or buyers. Or, rather, they can be... if done correctly. Here are three ...
  Content Marketing, Customer Engagement, Lead Generation, Marketing Tips, Social Media, Webinars
• Turning Thought-Leadership Content Into Cash
  In June, The Wall Street Journal reported a surge in social-media use by law firms interested in connecting with potential class-action plaintiffs. But if you take a closer look, you'll ...
  Content, Content Marketing, SEO, Thought Leadership
• Case Study: How One Company's Thought-Leadership Content Is Driving New Business, ExposureKimberly Smith
  Emulate these best-practices for launching a well-trafficked corporate blog, and you'll be well on your way to establishing yourself as a trusted authority in your marketplace.
• Four B2B Marketing Engines to Fire Up Right Now
  In a recent post at the Reputation to Revenue blog, Rob Leavitt questions the value of B2B firms' putting so much energy into "advertising and collateral"—and stresses the need for ...
  B2B Marketing, Content Marketing, Customer Relationships, Social Media
• Sales and Social Media—Measuring the ROIJoan Curtis, Barb Giamanco
  Although the ability to measure tangible results when using social media is still evolving, companies are realizing substantial savings from their social-media initiatives.
  Case Studies, Content Marketing, Lead Generation, Measurement, ROI, Sales, Social Media
• Thoughts About Being a Thought Leader
  Don't make the mistake of assuming thought leadership springs automatically from content marketing. "Thought leadership is not created with one, two or three pieces of content," writes Ardath Albee at ...
  Content Marketing, Small Business, Thought Leadership
• Content Marketing Vital to B2B Marketers
  Content marketing is now a well-established, core marketing strategy in the B2B marketplace, with B2B marketers considering content integral to their marketing mix: fully 9 in 10 organizations say they ...
  B2B Marketing, Content Marketing, Marketing Strategy, Research Summaries
• Content Marketing Has Been a Successful PR Strategy for DecadesFord Kanzler
  The highly effective strategy of creating informational content that's valuable to prospects and customers has been with us for decades. Demonstrating expertise, becoming an authority, providing "how-to" information, and speaking ...
  Brand Awareness, Content Marketing, Promotions, Public Relations, Thought Leadership
• With Content Marketing, You Get What You Pay For
  At least once a day, writes Joe Pulizzi at the Junta 42 blog, he receives an email asking how much content marketing (print and online) should cost. The short answer: ...
  Content Marketing, Hiring Outside Resources, Print Collateral, Small Business
• Articulate to Resonate: Crafting and Communicating Messages That MatterEric Norman
  How can you articulate your ideas, qualities, and capabilities in ways that connect to, and engage, your communities? Messaging, or communicating with a rigorous focus on a system of key ...
  Brand Positioning, Branding, Content Marketing, Copywriting, Market Research, Marketing Smarter
• Oh, Yeah? Give Me One Good Reason.
  "Marketers who embrace demand generation and lead nurturing programs must generate a lot of content to keep those programs running," Ardath Albee notes in a recent post at the Marketing ...
  B2B Marketing, Content Marketing, Customer Engagement, Lead Generation, Sales, Writing
• Case Study: How One Company's Content Marketing Improved Qualified Lead Generation, Boosted Revenue 38%Kimberly Smith
  Good content can position your company as an expert in its field, delivering more and better-qualified traffic to your door. Here's how one company leveraged its vendor-neutral whitepapers, podcasts, and ...