Content Marketing

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• What Content Marketers Can Learn From Legendary Rock Bands
  What separates a legendary rock band that plays in sold-out stadiums from a one-hit wonder warbling at the local fair? According to Peter Krainik, writing in Forbes, one difference—besides the ...
  Content, Content Marketing, Customer Behavior, Customer Engagement, Customer Loyalty, Customer Relationships
• Five Ways to Market an Effective Online Video [Video]Andy Havard
  You've got a killer online video, but now what? In Part 2 of this online video master class, you'll learn essential tips for marketing an effective online video.
  Content Marketing, Strategy, Videos
• How to Curate Content That Your Audience Will Love
  Art museums inspire visitors by selecting for display—curating—meaningful pieces. Like them, you can engage your customers by sharing quality content produced by others (you give the authors due credit, of ...
  Blogging Strategy, Content, Content Marketing, Lead Generation, Web Content
• Five Key Elements of an Effective Online Video [Video]Andy Havard
  Welcome to this two-part online video master class on how to make effective online videos and market them on the Web. Today, we'll cover five key elements of an effective ...
  Content, Content Marketing, Customer-Centric, Videos
• Six Content Marketing Opportunities You're Missing [Slide Show]Daniel Kuperman
  When developing a content marketing plan, marketers afford much-deserved attention to blogs, e-books, webinars, data sheets, videos, and other channels, but they shouldn't forget these six touch points.
  Content, Content Marketing, Email, Marketing Strategy, Surveys
• Facebook and Instagram: The Data Behind the Photo Op
  On April 9, 2012, Facebook announced its billion-dollar plan to acquire Instagram, a hugely popular photo sharing network with more than 30 million users. Traffic to Instagram's website had already ...
  Advertising, Content Marketing, Facebook, Instagram, Mobile Marketing, Research Summaries, Social Networking
• Content Marketing Lessons From The Daily Show
  The Daily Show had been on TV for three years before audiences took notice. Back in 1999, when the show first aired, its inconsistent format and lack of focus all ...
  Content, Content Marketing, Management, Marketing Strategy, Writing
• Want Real Business Results From Facebook? Run a Social CampaignMark Schmulen
  To get real business results from your social media efforts, you need to build a community, engage your audience, and create word-of-mouth. Learn how running a social campaign on Facebook ...
  Content Marketing, Email, Facebook, Integrated Marketing, Marketing Strategy, Social Media
• Must-Have Habits of Successful Video Content Marketers
  Thanks to the captivating union of sound, music, and movement, video can convey your company's stories like no other medium. To help businesses harness the power of video and craft ...
  Content, Content Marketing, Customer Engagement, Videos, Writing
• Five Ways to Permanently Defeat Writer's Block
  You have to write a post for your company blog, and it's due tomorrow. But you have no idea what to write about. All you can do is stare, filled ...
  Blogging, Content, Content Marketing, Writing
• Pinterest and Copyright: Lessons in Life and LawKerry O'Shea Gorgone
  Do copyright laws apply to posting content on Pinterest? Learn why you might not want to take legal action if your copyrighted content is shared without your permission, and how ...
  Brand Loyalty, Content Marketing, Customer Relationships, Pinterest, Social Media
• Pinterest: The Who, What, and Where... and How You Can Use It [Infographic]
  When dealing with the ever-evolving world of social media, marketers must be nimble and adaptive if they're going to keep up with the migration patterns of their audiences. In that ...
  Content, Content Marketing, Customer Evangelists, E-Commerce, Pinterest, Social Media
• Five Tips for Creating a Winning Lead Gen Strategy
  "Lead generation is hard," writes Cliff Langston at MarketingProfs. "Why make it harder by doing it without a strategy?" But vague goals and loosely articulated objectives aren't enough—it's important to ...
  Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Sales
• Avoid These Three Old-School Approaches to Content Marketing
  Shake the cobwebs from your old-school marketing theories, and give them a long, hard look. Are those traditional ideas helping you meet your content marketing goals? If not, consider dramatically ...
  Content, Content Marketing, Writing
• Three Reasons Your Expertise May Be Killing Your Content MarketingSid Smith
  Is your company having a hard time embracing content marketing? Learn why your marketing expertise may be failing you, and steps you can take to reap all the benefits of ...
  Content, Content Marketing, Writing
• Before You Plan: Four Vital Questions About Your Content Marketing
  Although he has helped numerous clients  formulate content marketing plans, Mike Sweeney encountered what he terms "planner's block" when attempting to devise a plan for his own company. How could ...
  Collaboration, Content Marketing, Creativity, Marketing Tips
• Four Questions to Ask About Your Inbound-Marketing Response Plan
  So you've developed a groundbreaking inbound content marketing effort that's pulling in prospects in droves! Congratulations! But here's a question: Have you adapted your internal processes to match your prospects' ...
  Content, Content Marketing, Lead Generation, Sales
• Three Ways to Augment the Effectiveness of Your B2B Content Marketing
  In an age when prospects and clients want product and service information right here right now, B2B marketers have increasingly embraced content marketing to deliver it. According to MarketingProfs' latest study, ...
  B2B Marketing, Content, Content Marketing, Market Research
• How We Should Think About Marketing. A New Model [Prezi]Charles Gold
  To say that marketing execution has changed dramatically over the last 10 years is about the grossest kind of understatement. Then why do all the models of the marketing function ...
  B2B Marketing, Chief Marketing Officer, Content Marketing, Technology
• How Not to Think About Thought Leadership (and How to Do It Right)Haydn Shaughnessy
  Thought leadership—if done correctly—can prompt sales leads to come to you. But some companies still get it wrong. Learn why that happens, how to avoid major mistakes, and how to ...
  Content, Content Marketing, Management, Marketing Tips, Product Management, Thought Leadership