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• Kos Online Politics Is Growing UpEric Frenchman
  In Saturday's Wall Street Journal, there was an article called the Kos . It is about Ned Lamont trying to get into the Connecticut Democratic ...to challenge seating Senator Joe ...
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• Stealing Second BaseLee MarcStein
  One of my favorite quotes for years has been %3Cstrong%3E"you can't steal second base with one foot on first." Too many executives and managers trying to create demand in the ...
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• Mom: The Original Brand ManagerAnn Handley
  " Mike wrote a heartfelt valentine to Mom .... the original "brand manager" .... on his " Own Your Brand . His own Mom, he says, in essence taught ...the ...
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• Blogs as Amateur Theater: The Land We Belong to Is GrandAnn Handley
  I am a total sucker for community theater, especially musical theater, and especially middle or high school productions. What I ...isn't so much the corny show tunes or the predictable ...
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• It's Easy Being GreenWilliam Arruda
  I just finished a speaking gig in Paris for Garnier Fructis. My presentation was all about the role of color in Garnier uses a highly differentiated color (pms 375c) for ...
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• Slip Sliding AwayEric Frenchman
  As reported in a WSJ article this week, Many Major Newspapers Post Circulation , most of the top 10 newspapers posted lower newspaper The most surprising one was the San ...
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• Transparency as Philosophy...Even in SalesJim Kelly
  At the recent MarketingProfs Finders Keepers , I heard, among others, William Arruda speak on Branding, during which he touched upon Personal ...as a way to perceive and to evaluate ...
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• Creative, Visionary, and Kind to PetsAnn Handley
  In this age of Web 2.0, what better way to stand out than to forego the job-search sites completely and pound the virtual pavement My friend Chris Clarke, who writes ...
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• When Links AttackEric Ward
  As more and more online marketers realize the importance of links to their Web success, services selling bogus and useless linking related services I get at least five inquiries a ...
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• What's New in Direct Mail?Jonathan Kranz
  In June, I'm participating in a panel discussion on direct mail strategies at the annual New England Direct Marketing Association Our obligation is to focus on what's new -- or ...
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• SEM and the HandymanSara Holoubek
  For 4 years the results of shoddy contractor work have been staring me in the face. That is, until I employed a handyman last The gentleman was extremely polite with ...
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• Consistency: Is It Being Overlooked?Elaine Fogel
  As marketing communications professionals, we've often been accused by colleagues as being anal and OCD -- always so obsessed with proper standards, spelling, formatting, etc. In larger organizations, those communications ...
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• Negotiating a Higher SalaryHarry Joiner
  Here's an E-Z way to make more money the next time you change Do tell the HR department or hiring manager of the company with which you're interviewing how much ...
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• Symantec's Clever Marketing Campaign Can't Make Up for Lousy Customer ServiceBL Ochman
  " A site that contains a melodramatic and droll video about a family whose credit card has been phished for a mysterious purchase in was launched by today to promote ...
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• Listening Isn't EnoughMack Collier
  Is Phil Angelides a better marketer than you are? Angelides, a democratic candidate for governor of California, is in the same position that his opponents are, he needs to find a ...
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• Looking for Votes in All the Wrong SpacesEric Frenchman
  I know you are thinking another MySpace bashing post, but that's not entirely I don't dislike MySpace, but I do think people need to put it in perspective and use ...
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• Spiffing Up Tarnished Pro Sports BrandsTed Mininni
  Let's hope that professional sports continue to rebrand their organizations and espouse/renew their commitment to the values that legions of their fans hold dear.
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• Can You Hear Me Now?Scott Petinga
  As the adage goes there's always a first time for So today all the advertisers out there who are responsible for allowing so much #@$& crap to get by can ...
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• Where AND WhenLee MarcStein
  I'm sitting in the living room listening to Sinatra singing "Where or When" and think I'm in the perfect place at the right time to enjoy it. If I ...
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• Deepening Your Competitive IntelligencePaul Barsch
  It's the chicken-and-the-egg quandary. As marketers, we don't have time for competitive intelligence because we're focused on direct marketing campaigns, trade shows ...anything involving creating customer interactions. However, three months ...
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