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• 5 Things Every Marketer Should RealizeSeth Godin
  Here are five things I wish every marketer would realize (and a bonus that will make you feel 1. You are not in You used to be. You used to ...
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• Best-Kept Secrets & Bottom-Line DesignTom Peters
  Great article in the April issue of Business 2.0, titled Best-kept Secrets of the World's Best Normally I dislike such stuff, but I think the odds in this case of ...
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• Technorati for DummiesAnn Handley
  MarketingProfs publisher Allen is (as we say in Boston) "wicked smaht" when it comes to technology In that way, we complement each other beautifully. As we work on opposite coasts ...
  Content, Technology
• An Open Letter to MySpaceEric Frenchman
  Ross Levinsohn, President, Fox Interactive Eric What to Do With Mr. I read with interest Sunday's NY Times article regarding MySpace and then I subsequently wrote a post on my ...
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• Are You a Business Book Junkie?Jonathan Kranz
  If you're a regular attendee of marketing association events, you've seen the Eager entrepreneurs or ambitious managers who've read every business and marketing book They've crossed chasms, pursued excellence, painted ...
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• The Future of Pizza Delivery?Ann Handley
  Tom points to the (possible?) future of ordering ..."scary," Tom writes. But also,
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• MySpace: Destroying Our Children's Future, One Profile at a TimeJim Kukral
  Today I had the great pleasure of speaking to a college class at The University of about the business of Can you believe they're teaching e-marketing in college now? To ...
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• Too Many Web Sites Miss the PointTed Mininni
  We all have to remember: two things matter to customers above all else: their needs and their ability to establish a relationship with the service provider who can and will ...
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• Martha Makes a MoveWilliam Arruda
  Martha Stewart is one of the nation's strongest personal brands, but that is about to No, her brand value is not being reduced in the US. Instead, Martha is moving ...
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• Got Traffic?Ann Handley
  Earlier this week, I was brooding about increasing the profile and visibility of the latest MarketingProfs baby–this very Monday was a rainy, chilly morning in Boston; hoping for spring and ...
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• Do Companies Care About Customer Insight?Paul Barsch
  A Business Week survey notices that for 25% of respondents, "customer awareness remains elusive". But are the surveyed companies really trying hard to gain insight into their customer base?
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• Coke: Finally Lost Its FizzScott Petinga
  The number one carbonated beverage company in the world has finally lost touch with Their new global slogan -- 'The Coke Side of Life' -- seems to have been created ...
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• Marketing the Small Business: Don't Forget the Strategy!Elaine Fogel
  Small businesses have similar challenges to many nonprofit organizations. There's never enough money or human to do what the "big boys" do. Many small business owners are Jacks or Jills ...
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• The True Value of MySpaceEric Frenchman
  Social networking
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• Sick of StarbucksAnn Handley
  Not the coffee -- truly, I live on the stuff -- but the I was Dead Man Walking (late flight) through Boston's Logan airport last week when I saw a ...
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• Marketing to Generation 2.0Sara Holoubek
  Face we marketers are button-downed control freaks. Once we do have that big, creative idea, we build a wall to protect it in its After that, much of marketing has ...
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• A Sense of CommunityWilliam Arruda
  I just presented at the MarketingProfs 'Finders Keepers' event in Santa Barbara and what an inspiring MarketingProfs has been incredible at building a virtual community among its members. Santa Barbara ...
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• The Secret of NASCAR's MarketingAndrea Learned
  I've been hearing about NASCAR's female fans and all the clever cross-promotional ideas and licensed products for a while now, but this recent Sports Illustrated article pulled it all together ...
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• A Direct Marketing Channel That Can Brand, TooEric Frenchman
  The folks over at BurstMedia just released some new information on internet that I thought you'd find interesting. Highlights * More than half of respondents to the survey say that ...
  Content, TV
• Dirty Laundry and Clean RelationshipsLee MarcStein
  I've spoken numerous times on "Creative Strategies in the Age of Disbelief." One of the key premises is that DECEPTION IS VERBOTEN. One of the "10 Ways to Suspend ...
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