Corporate Communications

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• The Cobbler Wears Prada: A Four-Step Guide to Succeeding at Self-MarketingTom Jacobs
  Companies often don't practice what they preach (or sell)—a classic case of "the cobbler's children have no shoes." Agencies and marketers are not exempt. Here's a guide to help you ...
  Career Management, Corporate Communications, Management, Marketing Smarter, Measurement, Public Relations
• Four Ways to Deliver Great PR [Slide Show]Christian Gulliksen
  Too many PR practitioners choose to ignore editorial etiquette, some going as far as demanding to see an article before it goes to print or offering bribes for positive coverage. ...
  Content, Corporate Communications, Customer-Centric, Press Releases, Public Relations
• A Brand Is a Terrible Thing to Waste: How to Manage Your Company's Online ImageBob DeStefano
  Today, customers can share their rants and raves instantly with a worldwide audience. In such a wired world, your online image is everything! Here's how to track and enhance that ...
  Blog Monitoring, Content Marketing, Corporate Communications, Customer Behavior, Public Relations, Reputation Management, Social Media, Word-of-Mouth
• Brands Unsure About Who Controls Social Media Communications
  In today's social and mobile media landscape, confusion reigns regarding who in the organization controls the customer conversation: 58% of C-level executives say the CEO is responsible for customer communications ...
  Corporate Communications, Customer Service, Mobile Marketing, Research Summaries, Social Media
• B2B Brands Trail B2C in Social Media Monitoring, Follow-Up
  Many B2B businesses are ignoring the consumer insights that social media can provide, according to a report by Satmetrix. Only 49% of surveyed B2B brands track what consumers are saying ...
  B2B Marketing, Content, Corporate Communications, Measurement, Research Summaries, Social Media, Word-of-Mouth
• Brands' Posts Rival Friends' in Social Media Influence
  Social media content posted by brands appears to influence consumers' buying decisions nearly as much as content posted by friends, according to a survey from Market Force Information.
  Content, Corporate Communications, Facebook, Research Summaries, Social Media, Twitter, Word-of-Mouth
• Customer Experience Initiatives Lack Proven ROI Value
  Brands of all sizes are missing out on the business benefits of customer loyalty programs, according to a survey from Satmetrix: Fully two-thirds of those surveyed say they cannot prove ...
  Corporate Communications, Customer Experience, Customer Loyalty, Research Summaries, Social Media, Social Networking