Creativity

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• Mona Lisa Your BrandingSean D'Souza
  Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with the voltage of a ...
  Branding, Creativity, Naming
• Weasel to Weasel with Scott AdamsDavid Berkowitz
  ate last month, Scott Adams kicked off the first National Weasel Day in San Francisco as a shameless plug for his new book, "Dilbert and the Way of the Weasel." ...
  Creativity, Marketing Inspiration, Newsletters
• How To Keep Your Motivation in Crappy TimesPeter Shankman
  When times are crappy, motivation is... well, the same. So how do you avoid stagnating...when everything around you is?
  Creativity, Economic Crisis, Marketing Inspiration
• Understanding Users through Brand ResearchChristine Perfetti
  Mitch McCasland is an expert in brand strategy. He has worked with the big guns--Proctor & Gamble, Dr. Pepper/Seven-Up, and Verizon/GTE. Here, he tells how account planning techniques can benefit ...
  Branding, Copywriting, Creativity, Customer Behavior, Websites
• 5 Tips to Recession-Proof Global MarketingLaurel Delaney
  Companies that do well during an economic crisis are proactive, not reactive. They seek out new opportunities and respond quickly to changes in the marketplace. Here are five recession-proof tips ...
  Creativity, International Marketing, Marketing Tips, Recession
• Flash Strikes Back: Creating Powerful Web ApplicationsChristine Perfetti
  Flash is a powerful tool that offers developers huge capabilities. Until recently, developers mostly utilized Flash's strengths to create complex animations or fast-loading movies. However, the most recent versions of ...
  Creativity, Website Design, Websites
• Technology Encourages Sloppy WritingAnn Handley
  Time was when you looked carefully at your handwritten draft, mindful that revisions to the typewritten version would waste a lot of time. So you thought a great deal about what ...
  Creativity, Marketing Inspiration, Writing
• 10 Traits To Put You on Top of the WorldLaurel Delaney
  In today's turbulent global business environment, there is no better time than now to put effective global leadership traits into place. What are those traits? Here are the top 10.
  Creativity, Management, Marketing Inspiration
• Marketing in Troubled Times – Part IGuy Smith
  The party is over. The gluttonous technology buyers of the '90s are on strict diets and are not stopping by our candy stores anymore. Selling technology will require nothing less ...
  Creativity, CRM, Customer Engagement, Economic Crisis, High-Tech Marketing, Sales, Thought Leadership
• Turn Hollywood Secrets into Blockbusters Sales (Part 1)Cliff Atkinson
  Like a movie, every sales presentation you give is a performance. You are the talent, your PowerPoint is your media, and your potential client is the audience. When you give ...
  Creativity, Customer-Centric, Customer Engagement, Customer Experience, PowerPoint, Sales, Writing
• Charting A Road Map to Advertising ResultsJeff Propper
  Manage your advertising risk by subscribing to a tried-and-true "methodology." Learn from the successes (and mistakes) of those who have gone before you.
  Advertising, Branding, Creativity, Management, Market Research, Measurement, Positioning, Testing
• Just Say “No” to ComdexFord Kanzler
  Although the business climate for many tech companies has changed with the current downturn, Comdex exhibitors persist in spending like drunken sailors. Is exhibting at Comdex -- or any huge ...
  Advertising, B2B Marketing, Creativity, Public Relations, Small Business, Tradeshows/Events
• What Can You Learn About PowerPoint from Television?Sean D'Souza
  Ever wonder why some PowerPoint presentations are head and shoulders above others? Why do some have amazing powers of persuasion while others simply bore you to death? Here's the secret ...
  Creativity, Customer Engagement, PowerPoint, Testimonials
• Copywrite Creatively...For A ChangeJeff Kuzmich
  Release yourself from the same ol', same ol'. Here's how to divert yourself from treading down the same tired path the next time you're banging out any sort of copy.
  Collaboration, Copywriting, Creativity, Customer Engagement, Newsletters, Websites
• The Principles of Reality PR BL Ochman
  Is your public relations campaign getting the results you want? If not, it could be time for Reality PR.
  Creativity, Press Releases, Public Relations, Targeting, Thought Leadership, Writing
• Press Releases are a Colossal Waste of Time BL Ochman
  They are - if you're doing them the traditional way. Check out these tips for press releases that get results.
  Creativity, Customer Engagement, Press Releases, Writing
• How to Win Business with Proposal InfographicsCliff Atkinson
  Savvy marketers are beginning to pay much more attention to the graphical presentation of their business proposals. But all graphics aren't created equal.
  Creativity, Hiring Outside Resources, Marketing Inspiration
• Five Essential Ingredients of a Good Press Release Hilary McCarthy
  Can you add a little spice without burning your britches? Here's a recipe to get yourself cookin'.
  Creativity, Marketing Tips, Press Releases, Public Relations, Writing
• The No. 1 Reason Why Most Sales Managers Fail!Frank Scott
  You may think you already know the reason most managers fail. Just for fun, stop for a moment and come up with what you think is the number one reason. ...
  Collaboration, Creativity, Management, Marketing Inspiration, Testing
• Rev Up Your Writing
  Here’s how to write copy to nudge the brain in just the right way.
  Creativity, Customer Engagement, Customer Relationships, Web Content, Writing