Customer Evangelists

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• Five Steps to Engaging Online CommunitiesSarah Manley
  Everywhere you look, people are talking about "communities"—how to find them, how to join them, and... if you're lucky, how to successfully sell your products and services to their members. ...
  Brand Ambassadors, Community, Customer Evangelists, Marketing Tips, Social Media, Targeting, Word-of-Mouth
• How to Engage, Attract, and Understand CustomersBrian Tracy, Mark Thompson
  Ever wonder how fans of Apple are the brand's biggest advocates? Marketing is about understanding your customers enough to empower them to be evangelists for your cause. Here's how to ...
  Content, Customer Acquisition, Customer Engagement, Customer Evangelists, Market Research
• How to Activate Viral Campaigns (or Why Social and Sharing Are Not the Same)Ben Straley
  Simply slapping up social media content and hoping it works to build brand awareness and drive sales is not enough: "Social" is not the same as "sharing." And social content ...
  Brand Ambassadors, Collaboration, Content, Customer Engagement, Customer Evangelists, Social Media, Word-of-Mouth
• Why You Should Use Engagement Metrics to Guide Your MessagingJay Krall
  How many Facebook fans or Twitter followers you have isn't necessarily the best indicator of how many people are receiving your message. But a new breed of engagement metrics can ...
  Case Studies, Customer Evangelists, Marketing Tips, Measurement, Metrics, Public Relations, Social Media
• Video-Based Email Marketing Growing, Despite Challenges
  Nearly three-quarters of marketers (73%) say integrating video with email marketing increases click-through rates (CTR), and fully one-half are now using video in their email marketing programs, according to a ...
  Customer Acquisition, Customer Evangelists, Email Marketing, Research Summaries, Videos
• Warning: This May Electrify the Engineer Geeks in Your Audience
  Engineers are smart, competitive, time-constrained, and of course geeky. So how does a high-tech marketer connect with such a consumer segment? Give them what they want: smart, funny content that ...
  Customer Evangelists, High-Tech Marketing, Sales
• Open Your Fortune Cookie
  When bloggers make predictions about marketing trends in the coming year, writes Rohit Bhargava at Influential Marketing, they often project what's currently happening onto the next 12 months. "I have ...
  Blogging, Customer Evangelists, Small Business
• I Just Want to Say Thank You
  Retailers know that offering customers a little something extra with their purchases is always a crowd-pleaser. Unexpected better deal, happy customer. Now comes research that digs a bit deeper into ...
  Customer Behavior, Customer Evangelists, Management
• Q&A With the Authors of 'Citizen Marketers'Christina "CK" Kerley
  Community, Customer Evangelists, Social Media, Thought Leadership, Word-of-Mouth