Customer Evangelists

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• The ROBO Economy: How Online Reviews Influence Offline Sales [Infographic]Laura Forer
  Online reviews influence online sales, but how much do they also influence offline purchase behavior? Bazaarvoice looked at the ROBO (research online, buy offline) multiplier across various industries and found ...
  B2C, Customer Evangelists, Marketing Strategy, Multichannel Marketing, Retail Marketing
• Is a Loyalty Rewards Program Right for Your Brand? [Infographic]Laura Forer
  A good loyalty rewards program increases not only the number of repeat customers but also average order value—which can have a significant impact on the bottom line. Check out the ...
  Customer Evangelists, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Strategy, Referrals
• 11 Powerful Approaches to Marketing Highly Unsexy ProductsRishi Medhi
  The appeal of some products is obvious; they practically sell themselves. Other, "boring" products? Not so much... There is hope, though. Here are 11 powerful ways to market products that, ...
  Advertising, Brand Positioning, Branding, Customer Acquisition, Customer Evangelists, Customer Relationships, Marketing Strategy, Positioning, Sales, Testimonials
• Four Ways Businesses Should Use Customer Reviews [Infographic]
  With consumer trust of brands at an all-time low, customer reviews are more important than ever—both to buyers, who use them to make decisions, and to brands, which should be ...
  B2C, Customer Behavior, Customer Evangelists, Customer Insight, SEO, User-Generated Content, Word-of-Mouth
• Five Ways SaaS Companies Can Achieve Proactive Customer SuccessMatt Zelen
  It seems so obvious: Businesses that take a proactive approach to customer success, going out of their way to anticipate customers' needs and offer help rather than waiting to be ...
  B2B Marketing, Customer Evangelists, Customer Experience, Customer Loyalty, Customer Relationships, Customer Retention, Customer Service, Sales
• Five Ways to Gain Customer Insight: A Guide for MarketersSteve Hartert
  Having a strong understanding of your customers helps you spot warning signals before sales go completely south, as well as discover trends that can lead to new areas of growth ...
  CRM, Customer Evangelists, Customer Insight, Customer Loyalty, Customer Relationships, Customer Service, Market Research, Multichannel Marketing, Research, Social Listening, Social Media
• Customer-Experience Expectations: What Happens When You Don't Deliver [Infographic]Laura Forer
  What happens when your customers aren't happy? Poor customer experiences can affect your bottom line in more ways than you might know.
  Brand Management, Customer Behavior, Customer Engagement, Customer Evangelists, Customer Loyalty, Customer Retention, Customer Satisfaction, Customer Service
• Three Strategies for Involving Customers in New Product DevelopmentMostafa Dastras
  If you're not identifying your customers' needs for new product development, you may want to reconsider. Here's why, along with three ways to involve customers.
  Customer Evangelists, Customer Insight, Customer Satisfaction, Product Management, Product Marketing
• Brand Admiration: Three Powerful Bottom-Line Benefits of Being AdmiredJosh Zywien
  Just how valuable is brand admiration, and what impact does it have on your brand's bottom line?
  Brand Equity, Brand Loyalty, Branding, Customer Evangelists, Customer Loyalty, Customer Relationships, Customer Retention, Marketing Strategy
• Four Email Optimizations That Will Increase Your Click-Through RatesStephan Hovnanian
  Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks.
  Customer Acquisition, Customer Communications, Customer Engagement, Customer Evangelists, Customer Experience, Email, Email Campaigns, Email Marketing, Segmentation, Social Media, Testimonials, Testing, User-Generated Content
• How Reviews and Recommendations Affect the Path to Purchase [Infographic]Verónica Jarski
  Get the stats on how much consumers rely on their friends and family for advice about their purchase decisions.
  Advertising, Community, Customer Behavior, Customer Evangelists, Customer Insight, High-Tech Marketing, Referrals, Sales and Advertising, Women
• Five Email Marketing Strategies That Will Scare Your Competition Senseless [Infographic]Verónica Jarski
  Use the following tips to bewitch your email contacts, gain brand awareness, and frighten the competition.
  Content, Customer Evangelists, Email, Email Marketing, Marketing Automation, Marketing Strategy
• Six Ways Sales and Marketing Can Align With Customers and Grow RevenueTrisha Winter
  In B2B organizations, aligning sales and marketing goals with your current customers in mind can make the difference between meeting your quarterly goals and hoping next quarter will be better.
  Customer Evangelists, Customer Relationships, Customer Retention, Personas, Sales, Social Media
• #SocialSkim: Facebook's 100% Ad-View Payment Policy, Plus 10 More Stories in This Week's RoundupAngela Natividad
  Learn about Facebook's plans to charge advertisers only if 100% of an ad is seen. You'll also get the spill on its upcoming Dislike button, the story behind #IStandWithAhmed, and ...
  Advertising, Content, Customer Engagement, Customer Evangelists, Customer Relationships, Digital Marketing, Digital Theory, E-Commerce, Facebook, Google, Instagram, LinkedIn, Pinterest, Retail Marketing, Social Listening, Social Media, SocialSkim, Twitter
• Jared and Subway: A Fall From Grace, or Why Brands Should Use Micro-Influencers to Build CredibilityInga Johnson
  For years, Jared Fogle has been synonymous with Subway. So, when scandal hits, brands suffer from such celebrity enmeshment. They should've used non-celebrity micro-influencers instead.
  Brand Ambassadors, Brand Management, Branding, Customer Evangelists, Marketing Strategy, Word-of-Mouth
• Invite Your Friends! Three Best-Practices for a Successful Referral ProgramMatt Kates
  Brands looking to launch referral programs or fine-tune their current efforts must embrace best-practices that help guide audiences through three distinct phases of engagement.
  Customer Acquisition, Customer Engagement, Customer Evangelists, Customer Relationships, Referrals
• Five Mighty Good Reasons to Have a Champion ProgramJoan Babinski
  The most successful and effective champion programs benefit both customers and companies. And today's technology makes creating and measuring a program easier than ever.
  B2B Marketing, Brand Ambassadors, Branding, Customer Evangelists, Customer Relationships, Sales
• Five Campaigns That Demonstrate the Power of Influencer MarketingLauren Jung
  When brands align themselves with the right influencers, those brands gain access to highly engaged audiences that can become loyal customers. Here are five examples of brands that did just ...
  Brand Ambassadors, Community, Customer Evangelists, Customer Relationships, High-Tech Marketing, Social Media, Word-of-Mouth
• B2B and UGC and Three Success StoriesDan Kimball
  UGC-enabled marketing is no longer a fad; it's become a core part of modern marketers' toolkit. A closer look into UGC benefits, applicability to B2B, and a few key examples ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Advisory Programs, Customer Engagement, Customer Evangelists, Customer Relationships, Digital Theory, Lead Generation, Product Marketing, Sales, Technology, User-Generated Content, Web Content
• The Evolution of SEO? Customer Experiences as ContentJan Vels Jensen
  Your customers' experiences with your brand have the potential to turn them into your advocates who take the message of your company and products and deliver it for you—online and ...
  Brand Loyalty, Content, Customer-Centric, Customer Evangelists, Customer Experience, Customer Loyalty, Customer Relationships, Links, SEO, Testimonials