Customer Evangelists

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• The Evolving Sales FunnelAlessandra Ceresa
  There is a lot of talk about the death of the sales funnel, but I disagree. The sales funnel is very much alive; it has, however, evolved.
  Customer Acquisition, Customer Behavior, Customer Evangelists, Customer Experience, Customer Relationships, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Sales
• How to Fuel Your Sales Engine With Social Content [Infographic]Verónica Jarski
  How can brands convert social content into sales? Here are some tips for getting started.
  Content, Content Strategy, Customer Evangelists, Customer Relationships, Sales, Social Media
• Sprinklr Acquires Branderati: Why You Should CareAnn Handley
  As digital communities grow in both size and influence, so does the need to go beyond the number of community members and into something more meaningful: driving true business through ...
  Customer Evangelists, Customer Relationships, Digital Marketing, Marketing Analytics, Marketing Strategy, Metrics, Public Relations, Social Media, Word-of-Mouth
• Community Trolls: Types, Motivations, and SolutionsDan Sullivan
  Understanding causation—including the underlying motivation of various troll types—and the impact trolls seek and have on other people, is essential to understanding how best to handle them.
  Brand Ambassadors, Brand Loyalty, Community, Community Management, Corporate Communications, Customer Behavior, Customer Communications, Customer Evangelists, Customer Loyalty, Customer Relationships, Public Relations, Social Media
• When Being Banned Becomes a Big Win: Four Lessons From Beats by DreGabie Boko
  Turning a negative into a brand goldmine is something every company would want. The 2014 World Cup ban on Beats by Dre headphones—and the brand's victory despite the setback—holds some ...
  Brand Loyalty, Brand Management, Customer Engagement, Customer Evangelists, Customer Relationships
• Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and InfluencersMark Organ
  Conventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart. So is it nevertheless possible to make B2B content twerk, ...
  B2B Marketing, Content, Content Marketing, Customer Evangelists, Customer Relationships, Inbound Marketing, Lead Generation, Social Media, Social Networking, Word-of-Mouth
• #SocialSkim: YouTube's Brand 'Boot Camp,' Content Marketing Guide, Image-Editing Tools, More!Angela Natividad
  Get the scoop on YouTube's "boot camp" for brands. See what video topped viral ad charts this week. Score a super content marketing guide, and image-editing tools that'll make your ...
  Content, Content Marketing, Customer Evangelists, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Google+, Instagram, Mobile Marketing, Social Media, Social Networking, SocialSkim, YouTube
• A Seven-Item Checklist for Measurable Marketing in the Digital AgeGrant A. Johnson
  Here's a little secret: Almost all digital communication is actually measurable (direct) marketing. And, if done correctly, it will fatten the bottom line. Here's how to do it correctly.
  Content, Copywriting, Customer Evangelists, Customer Relationships, Direct Marketing, Landing Pages, Segmentation, Testing, Web Copy, Writing
• Native Advertising Won't Boost Sales, Influencers WillSusan Frech
  Some 90% of online publishers will feature native advertising this year. But consumers are suspicious of it and prefer their social networks for genuine content. Here's why marketers should harness ...
  Advertising, Brand Ambassadors, Customer Engagement, Customer Evangelists, Digital Marketing, Marketing Strategy, Social Media, Social Networking
• Influencer Marketing: Top Tactics and ChallengesAyaz Nanji
  Nearly two-thirds (61%) of marketers say one the biggest challenges of influencer marketing is identifying the relevant persons who can truly help their brand or campaigns, according to a recent ...
  Customer Evangelists, Marketing Strategy, Research Summaries, Survey Data
• Events Can Help Turn Customers Into PromotersBetsy Zikakis
  Events provide an opportunity to interact with your most loyal customers. Find out why you should seize those opportunities to convert such customers into promoters for your company or product.
  Brand Ambassadors, Brand Loyalty, Customer Engagement, Customer Evangelists, Marketing Strategy, Referrals, Word-of-Mouth
• Make Content Marketing Authentic: The Case of Customer StoriesJay Pinkert
  Many see content marketing as just that—marketing. But smart marketers know that what they're delivering is a great story—so long as it's a true story, even if it's not perfect...
  Content, Content Marketing, Customer Acquisition, Customer Evangelists, Small Business, Testimonials
• Four Ways to Create an Army of Fans for Your BrandMack Collier
  Why do rock stars have fans but companies have customers? The short answer: that's what rock stars and companies want to have. But if you think like a rock star, ...
  Brand Ambassadors, Brand Loyalty, Brand Positioning, Community, Customer Acquisition, Customer Advisory Programs, Customer Behavior, Customer Engagement, Customer Evangelists, Customer Insight, Customer Loyalty, Customer Relationships, Customer Retention, Positioning
• The Facebook Toolkit You Just Can't Live Without
  Facebook remains the hottest socnet on the block, but its marketing options are so sprawled that it's hard to decide where to begin—or how. Which is why Mashable has compiled a ...
  Branding, Customer Evangelists, Facebook, Social Media
• Three Ways to Develop Customer Evangelists
  How do we love customer evangelists? Let us count the ways. "Your evangelists are passionate, loyal, and thrilled to recommend you," writes Alex Goldfayn at Mashable. "They are communicators—when it ...
  Customer Engagement, Customer Evangelists, Customer Experience, Customer Loyalty, Customer Relationships
• How to Create a Social Loyalty LoopRoger Katz
  Today, brands are building social campaign experiences that spread from one brand loyalist to her friends—creating a powerful social loyalty loop that cultivates new brand loyalists. Learn four ways to ...
  Brand Loyalty, Customer Evangelists, Customer Loyalty, Social Media
• Pinterest: The Who, What, and Where... and How You Can Use It [Infographic]
  When dealing with the ever-evolving world of social media, marketers must be nimble and adaptive if they're going to keep up with the migration patterns of their audiences. In that ...
  Content, Content Marketing, Customer Evangelists, E-Commerce, Pinterest, Social Media
• Five Ways Your Loyalty Program Can Deliver the 'Wow' FactorFred Thompson
  To deliver the critical wow factor that draws people into loyalty programs and keeps them there, marketers must get inside customers' heads to identify what motivates them. Learn five key ...
  Customer Evangelists, Customer Loyalty, Customer Relationships, Marketing Smarter
• Life After 'Like': How to Mobilize Your Loyal Audience Into an Army of Active InfluencersMichael Perry
  Online marketers have a dirty little secret. They've got no idea what to do once they've earned enough social media "likes" to reach their goals. Here are five ways to ...
  Customer Engagement, Customer Evangelists, Lead Generation, Online Marketing, Segmentation, Social Media
• Why Surprising and Delighting Customers Isn't Enough
  "As much as creative marketing and promotions can help a product, service, or company stand out," writes Linda Ireland at the MarketingProfs Daily Fix blog, "it always comes down to ...
  Customer Behavior, Customer Evangelists, Customer Experience