Customer Insight

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• Customer Experience Analysis: How to Retain Your Customers [Infographic]Verónica Jarski
  Studying your current customers can help you learn what to do today to retain more revenue tomorrow.
  Business Intelligence, Customer Experience, Customer Insight, Customer Loyalty, Customer Relationships, Marketing Analytics, Marketing Strategy
• Social Success for the CMO: Four Signs You're Doing It RightWill McInnes
  Modern CMOs know that to be successful they must integrate multiple data streams to glean valuable, actionable information for Marketing, Sales, and the wider business. Here's how to tell whether ...
  Customer Insight, Measurement, Metrics, Social Listening, Social Media
• Disruptive Marketing Lessons From the Trojan HorseBarry Strauss
  The story of the Trojan Horse seems a simple tale, but it was a stroke of strategic genius that took concerted effort to pull off. And there are important business ...
  Business Intelligence, Career Management, Chief Marketing Officer, Customer Insight, Marketing Strategy, Research
• Why You Should Ditch Your Goal of a 360-Degree Customer ViewCory Munchbach
  Want to know the dirty little secret of customer data and marketing technology? You're never going to create a 360-degree view. So, maybe it's time to abandon that goal and ...
  Customer Insight, Customer Relationships, Marketing Challenges, Marketing Strategy
• Monitoring Customer Experience: A Holistic Approach for Business SuccessNico Dato
  Customers of businesses that don't focus on good customer experience are leaving in droves. Here's how to monitor customer experience and why a more holistic approach to doing so will ...
  Big Data, Customer Experience, Customer Insight, Customer Relationships, Data, Research, Social Analytics, Survey Data
• Pinterest Isn't the Social Platform You Think It IsStephen Jeske
  Pinterest boasts social elements, but not enough of them to call it a social media platform. So if you consider Pinterest just a social platform, you're at a serious tactical ...
  Customer Engagement, Customer Insight, Marketing Strategy, Pinterest, Social Media
• Shedding Light on the Age of 'Dark' Messaging AppsAubry Parks-Fried
  Younger demographics are favoring "dark" messaging apps, where users share content one on one or in smaller, private groups. And now, marketers are slowly going to the dark side, too.
  Consumer Electronics, Customer Behavior, Customer Insight, Mobile Marketing, Smartphones, Social Media, Technology
• Six Surprising Facts About Loyalty ProgramsScott Robinson
  Is your customer loyalty program meeting consumer expectations? We recently conducted a study of North American consumers to find out what they felt about loyalty programs. The following insights may ...
  Brand Management, Customer Engagement, Customer Experience, Customer Insight, Customer Loyalty, Customer Relationships, Customer Retention
• Following Privacy Laws Doesn't Mean You're Not Still Freaking Out Your CustomersMarcia Yudkin
  When the issue of privacy comes up in marketing, most companies only consider whether they're following policies and laws. But even when you adhere to the rules, you can accidentally ...
  Content, Customer Engagement, Customer Insight, Customer Relationships, Digital Marketing, Management, Personalization
• How to Capitalize on Customer Feedback: Three Loyalty-Boosting StepsEmily Carrion
  By not making it a priority to ask for, listen to, and implement customer feedback, companies are missing a huge opportunity to earn customer loyalty and improve their product or ...
  Customer Behavior, Customer Insight, Customer Loyalty, Customer Relationships, Mobile Marketing, Surveys
• How Your Online Store May Be Leaking Money [Infographic]Verónica Jarski
  Even if your online store is successful, it still has areas where it's leaking money. Here's a look at some of those places.
  Customer Insight, Customer Relationships, Digital Marketing, High-Tech Marketing, Marketing Budgets, Websites
• What Separates Successful Mobile Marketers From Creepy, Invasive OnesStephanie Trunzo
  Highly personalized, location-based mobile marketing walks the fine line between adding value to the customer experience and invading customers' privacy. Which does your mobile marketing do?
  Consumer Electronics, Customer Insight, Customer Relationships, Mobile Marketing, Smartphones
• How to Plan Your Campaigns Using Google's Shopping Insights ToolDavid Chapman
  Google's Shopping Insights tool helps retailers understand where their customers are looking for what products, and what devices (desktop, mobile) those customers are using in those areas. You can then ...
  Advertising, B2C, Customer Insight, Google, PPC Campaigns, Promotions, Retail Marketing, Search Engine Marketing
• Four Reasons Your Business Should Not Do Account-Based Sales DevelopmentMegan Tonzi
  Wondering whether an account-based sales development approach is right for your business? If these statements sound familiar, then you'd probably be better off with a different approach.
  Customer Insight, Customer Relationships, Marketing Challenges, Marketing Strategy, Sales, Sales and Advertising
• Why Bad Customer Service Is Burning Your Bottom Line [Infographic]Verónica Jarski
  Customer experience is quickly overtaking price and product as the key brand differentiator. Make sure you're not sabotaging customer experience.
  Customer Behavior, Customer Engagement, Customer Insight, Customer Relationships, Customer Service
• Five Effective Ways to Build a Strong Online ReputationAjay Prasad
  Online reviews can pop up when you least expect them, leaving a lasting effect on how potential and current customers perceive your business. Improving your online reputation is no walk ...
  Customer Insight, Customer Loyalty, Customer Satisfaction, Customer Service, E-Commerce, Reputation Management, Testimonials
• An Excellent Customer Experience Practically Markets by ItselfSarika Periwal
  A company's success relies on many factors, and customer experience is one of the most important ones. People readily shift loyalties to a product or company that offers them the ...
  Brand Management, Branding, Customer Experience, Customer Insight, Customer Relationships, Marketing Strategy, Product Management, Product Marketing
• What Neuroscience Can Teach Us About MarketingDarren Bridger
  Marketers who use neuroscience tools and theories can better understand their customers. Here's a look at what neuromarketing is and what it can teach us.
  Branding, Customer Behavior, Customer Engagement, Customer Insight, Digital Marketing, Research
• Know When Customer Feedback Matters and When You Should Ignore ItLiz Greene
  Whether positive or negative, customer feedback provides valuable information to any business. But understanding when to respond to negative comments and when to ignore can be tricky.
  Brand Management, Community Management, Customer Behavior, Customer Engagement, Customer Insight, Customer Relationships, Digital Marketing, Social Listening, Social Media
• What Marketers Really Think About Brand Experience [Infographic]Jens Lundgaard
  What are marketing leaders' thoughts about branding? This infographic, based on a recent study, provides insight into the challenges and opportunities of aligning brand promise and customer experience.
  Brand Awareness, Brand Loyalty, Branding, Customer Experience, Customer Insight