Customer Insight

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• Four Quick Tips for a Winning Multiscreen StrategyWilson Raj
  Multiscreen marketing must be part of an overarching, not screen-specific, strategy. These tips can help you keep that strategy in mind.
  Consumer Electronics, Customer Behavior, Customer Insight, Marketing Strategy, Mobile Marketing, Smartphones
• The Three Biggest Challenges of Today's Sales RepsChristopher Faust
  We recently surveyed sales leaders from different industries about their sales teams' challenges. Here are the top three mentioned.
  Career Management, Customer Engagement, Customer Insight, Sales, Sales and Advertising
• Brands That Ignore the New Heartland Ignore a Huge Growth OpportunityPaul Jankowski
  Some 60% of US consumers call the New Heartland home. However, most brands have an East or West Coast-based mentality and end up missing big opportunities for growth.
  Advertising, Customer Behavior, Customer Insight, Demographics, Sales, Sales and Advertising
• Qualitative Data Helps You Build Stronger, More Complete PersonasKyle Henderson
  Use qualitative research during the persona-building process for more accurate, realistic portraits of target customers.
  Customer Behavior, Customer Insight, High-Tech Marketing, Marketing Strategy, Personas
• Your Email Marketing Campaign Isn't Attracting Millennials (for Good Reasons)Rachel Burger
  Are you making these four mistakes when emailing Millennials?
  Customer Insight, Customer Relationships, Demographics, Email, Email Marketing, Millennials
• How Apple Watch and Other Wearables Are Transforming MarketingSteve Caldwell
  Wearables, such as the Apple Watch, are giving marketers new sources of data. Here's a look at how that data may transform marketing forever.
  Consumer Electronics, Customer Behavior, Customer Insight, Data, Technology
• How Survey Research Can Aid in PR and Marketing PlanningLynda B. Starr
  Learn when conducting a survey is appropriate, get tips on survey design, and understand how to incorporate survey results into PR and marketing activities.
  Brand Management, Customer Behavior, Customer Insight, Market Research, Marketing Strategy, Product Management, Public Relations, Research
• Put the 'Person' in Personalization in Five StepsRoz Lemieux
  How can you effectively deliver personalized communications to a consumer base of thousands or even millions of customers and prospects? These five steps can help.
  Advertising, CRM, Customer Acquisition, Customer Insight, Data, Email, Marketing Automation, Marketing Strategy, Personalization, Retail Marketing, Segmentation, Social Analytics, Social Listening, Social Media, Targeting
• How to Cross the PPC Chasm Between Forms and Phone Calls [Infographic]Verónica Jarski
  Does your PPC budget lean toward driving online conversions and form-fills rather than inbound calls? It shouldn't. Here's why.
  Customer Engagement, Customer Experience, Customer Insight, Customer Service, High-Tech Marketing, Sales, Smartphones
• Are You Too Busy Chopping (Marketing) Wood to Sharpen Your (Marketing Operations) Ax?Laura Patterson
  Your to-do list never seems to dwindle, no matter how often you hack at it. But chipping away at your marketing tasks would be so much easier if your figurative ...
  Customer Insight, Data, Marketing Dashboards, Marketing Operations, Marketing Planning, Measurement, Metrics, ROI
• What Motivates Customers to Make Recommendations on Social Media? [Infographic]Verónica Jarski
  Get the scoop on what drives your customers to make recommendations on their social media networks, and find out how to tailor your marketing to encourage them.
  Customer Behavior, Customer Engagement, Customer Insight, High-Tech Marketing, Product Marketing, Social Media
• Stop Isolating Customer Insights: Five Ways to Design the Customer Into Your CompanyJulie Wittes Schlack
  In the emerging sharing economy—modeled on collaborative creation and consumption—you can't effectively "create customers" without a deep, empathetic, and evolving understanding of their aspirations, challenges, and needs.
  Customer Advisory Programs, Customer Engagement, Customer Insight, Customer Relationships, Market Research, Marketing Strategy, Product Management, Product Marketing
• Five Ways Advanced Consumer Management Is Transforming MarketingMark Harrington
  Advanced consumer management is changing how brands across myriad industries are creating campaigns and building customer loyalty.
  Customer Behavior, Customer Insight, Data, Marketing Strategy
• Forget Romance: 2015 Valentine's Day Shopping Trends Toward Family and FriendsStacy DeBroff
  Roses and expensive dinners are becoming a thing of Valentine's Day past, according to a recent survey. So, what are consumers focusing on instead?
  Customer Behavior, Customer Insight, Sales and Advertising, Social Media
• How to Spy on Your CompetitionTim Matthews
  Marketers want to know what their competition is up to. Setting up Google Alerts and following your competitor's Twitter feed can get you only so far. So what's the best ...
  Business Intelligence, Customer Insight, Market Research, Marketing Strategy, Research
• Five Actions Marketers Can Take to Deliver Real Engagement in 2015Reggie Wideman
  When your customers are using more devices than ever before, across more channels than we could even fathom 10 years ago, you need to ask, How can we better engage ...
  Brand Loyalty, Content, Customer Acquisition, Customer Insight, Customer Loyalty, Customer Relationships, Engagement, Metrics, Technology
• Nine Ways to Sharpen Your Customer Research (Part 2 of 2)Will Blunt
  In part 2 of this article, you'll discover six more practical ways to derive valuable insights about your customers.
  Crowdfunding, Customer Behavior, Customer Insight, Customer Relationships, Google+, LinkedIn, Market Research, Research, Social Media, Surveys, Twitter
• Five Ways to Turn New Holiday Customers Into Loyal, Year-Round PatronsTom Caporaso
  There's no off-season in retail marketing, especially online—where, if you're not moving forward, you're automatically falling behind.
  B2C, Customer Acquisition, Customer Engagement, Customer Experience, Customer Insight, Customer Loyalty, Customer Relationships, Customer Retention, Retail Marketing, Web Content, Websites
• Nine Ways to Sharpen Your Online Customer Research (Part 1 of 2)Will Blunt
  At the core of any marketing campaign are the customers—those who sign up to your email list and purchase your products or services. You need to know more about what ...
  Content, Content Marketing, Customer Behavior, Customer Insight, Inbound Marketing, Keywords, Market Research, Research, Search Engine Marketing, Social Media
• Five Ways to Boost Revenue Without Increasing Customer CountCasey Farquharson
  In search of additional revenue, businesses often go off into the unknown, chasing new customers and forgetting about their existing customer or client base and its vast untapped potential.
  Customer Acquisition, Customer Communications, Customer Insight, Customer Relationships, Customer Retention, Sales