Get unlimited access to all of our exclusive marketing resources. Go PRO Today
Social Listening: How-to articles covering the latest marketing tactics, tips, and strategies.
-
The Future of Link-Building: Linkless Mentions for SEOAleh BarysevichFor SEO, mentions of your brand that don't include a link back to your site are becoming just as important as linked mentions. Here are five steps for managing linkless ...
-
Drowning in Social Media Data? Three Ways AI Can HelpLou JordanoThe mounds of social media data available offer a goldmine for marketers, but sorting through all that data can be overwhelming. That's where AI comes in to help you monetize ...
-
Social Selling: Three Reasons It's Good for Business and Four Steps to Get You StartedBrett BernsteinSocial media isn't just for collecting likes and follows: It can help you increase sales—when it's used right.
-
10 Steps to Launch a Successful Social Media Marketing CampaignDon't be fooled by viral social campaigns: They look deceptively simple, but successful social campaigns require thought and strategy. Check out these simple steps to build effective social campaigns.
-
Five Keyword Types Small Business Owners Need to Track for Social Media and Web MonitoringAleh BarysevichSocial media monitoring has become an important part of digital marketing. Though most marketers understand its necessity, the details aren't as clear. The most common question: What keywords should I ...
-
Why Your Paid Social Is Failing, and Best-Practices for Social AdvertisingJen KernSocial marketing is different because your audience talks back—immediately, directly, and sometimes not in your favor. If you're developing a social advertising strategy the way you would for PPC ads ...
-
How to Harness the 'Testimonial Economy' in Your Marketing StrategyMark BabbittWe now live in the Testimonial Economy, where what we say about ourselves doesn't matter, what others say about us is what sways opinion, and bad reviews can override even ...
-
Three Ways to Bring a Human Touch to B2B MarketingMark RipleyCombining creativity with B2B marketing is an ongoing challenge. How do you build an emotional connection with your customers and inspire deep-seated brand loyalty when you lack the direct tactics ...
-
The Future of Public Relations: Trends, Skills, PR vs. MarketingAyaz NanjiPublic relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...
-
#SocialSkim: Twitter's Livestream News and Live Shows, YouTube's New Design: 10 Stories This WeekChristian NeriFacebook and Twitter dominate the social conversation: Twitter's 24/7 news livestream and live shows; YouTube's new design; Facebook's QR codes for in-store rewards, Instant Games on Messenger; Google+'s searchable topics ...
Social Listening: Podcasts containing in-depth interviews with smart marketers from all walks of life.
-
Move Past Keywords to Audience Strategy With Conversational Research: Jason Falls on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneJason Falls, senior vice-president of digital strategy at Elasticity, explains how (and why) to move beyond social media monitoring and keywords to conversational research and audience strategy.
-
Sharing: You're Doing It Wrong. 'Shareology' Author Bryan Kramer on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneSocial business strategist and bestselling author Bryan Kramer discusses the science and the art of sharing, and how to use it to make your content more valuable (and shareable),
Search by Topic
- Ad Copy
- Advertising
- B2B Marketing
- B2C
- Benchmarking
- Blog Comments
- Blogging
- Brand Ambassadors
- Brand Awareness
- Brand Equity
- Brand Loyalty
- Brand Management
- Brand Positioning
- Branding
- CAN-SPAM
- Career Management
- Case Studies
- Channel Marketing
- Chief Marketing Officer
- Collaboration
- Community
- Consumer Electronics
- Content
- Content Marketing
- Content Strategy
- Copywriting
- Creative Briefs
- Creativity
- CRM
- Customer Acquisition
- Customer Behavior
- Customer-Centric
- Customer Engagement
- Customer Experience
- Customer Loyalty
- Customer Relationships
- Customer Retention
- Customer Satisfaction
- Customer Service
- Data
- Digital Marketing
- Digital Theory
- Direct Marketing
- E-Commerce
- Economic Crisis
- Email Campaigns
- Email Deliverability
- Email Lists
- Email Marketing
- Email Service Providers
- Email Subject Lines
- Forecasts
- Green Marketing
- High-Tech Marketing
- Hiring Outside Resources
- Hispanic Marketing
- Inbound Marketing
- Influencer Marketing
- Interactive Marketing
- International Marketing
- Keywords
- Landing Pages
- Lead Generation
- Lead Nurturing
- Local Marketing
- Logos
- Management
- Market Research
- Marketing Analytics
- Marketing Automation
- Marketing Budgets
- Marketing Challenges
- Marketing Dashboards
- Marketing Inspiration
- Marketing Operations
- Marketing Plans
- Marketing Smarter
- Marketing Smarts
- Marketing Strategy
- Marketing Tips
- Measurement
- Metrics
- Mobile Marketing
- Naming
- New Media
- Newsletters
- Nonprofits
- Online Marketing
- Personal Branding
- Personalization
- Positioning
- Positioning Statements
- PowerPoint
- PPC Campaigns
- Press Kits
- Pricing
- Print Collateral
- Product Management
- Product Marketing
- Promotions
- Public Relations
- Public Speaking
- Recession
- Research Summaries
- Retail Marketing
- ROI
How-to Articles
- Rethinking Brand Safety and Ad Verification: A Pivot to ... by Asaf Greiner
- The Future of B2B Marketing: 11 Predictions for 2025, From New ... by Jon Miller
- How a Strategic Conversion Copywriting Process Can Transform ... by Hannah Gibson
- The PMO: Unlocking CRM Campaign Efficiency and Peak Performance by Nick Lavacca
- Rising Subscription Prices: Trends and Tactics for Managing ... by Guy Marion