Economic Crisis

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• Notes on EncouragementChris Maher
  This is one tough business climate -- especially for marketing, which is often perceived as a cost rather than an investment.
  Creativity, Customer Relationships, Economic Crisis, Marketing Inspiration
• Online Newsletters: Demonstrating ValueHank Stroll, Tamara Halbritter
  How do you deliver value to your B2B subscribers?
  Advertising, B2B Marketing, Economic Crisis, Newsletters, Surveys
• Why Santa's Marketing Works Better Than Yours...Sean D'Souza
  Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing works better than yours is because he uses ...
  Brand Positioning, Branding, Customer Relationships, Economic Crisis, Positioning Statements, Recession
• The Dignity of DiscountMitch McCasland
  Want to bolster consumer confidence, increase purchases and foster loyalty? Retailers should provide consumers with the opportunity to practice frugality in a way that doesn’t seem frugal, while lifting the ...
  Creativity, Customer Experience, Economic Crisis
• Less is More MarketingBruce Kasanoff
  Sometimes, less is more. That's especially true in this business climate. If you want to grab a customer’s attention and lock in their loyalty, the key is to save them ...
  Customer Acquisition, Customer Retention, Economic Crisis
• Are You Trying Too Hard To Measure Ad Effectiveness?Stern Dixon
  The economic downturn of the past two years has put marketers on the defensive. As budgets have been reduced and reduced again, marketers have stepped up efforts to find the ...
  Advertising, Copywriting, Customer Retention, Economic Crisis, Email Campaigns, Marketing Analytics, Measurement
• Ten Fundamentals That Matter More Than a Big Budget, Part 2Christopher Kenton
  If you’re at a loss for how to plan your marketing programs in the current economy, take a clue from nature. In natural systems, chaos and destruction are always followed ...
  Economic Crisis, Lead Generation, Management, Measurement, Recession, Sales, Value Propositions, Websites
• Ten Fundamentals That Matter More Than a Big BudgetChristopher Kenton
  This economic "rinse cycle" offers an opportunity to shore up your organization's fundamental strengths. Happily, for anyone responsible for a budget, pursuing the fundamentals doesn’t require cash as much as ...
  Channel Marketing, CRM, Customer Engagement, Economic Crisis, Email Lists, Marketing Tips, Newsletters, White Papers
• Why Most High Tech Companies Will Miss Their ForecastsPaul DiModica
  Look critically at IT's current operating cycles and its approach to business. Paul has, and he's identified five specific reasons why high tech firms will continue to be stuck in ...
  Economic Crisis, High-Tech Marketing, Marketing Smarter, Measurement, Metrics, Relationship Marketing, Sales
• The Listening BrandMitch McCasland
  Many brands see advertising as an effort to draw attention to themselves and away from competitors. But the approach that builds relationships most requires that brands listen, too. If advertising ...
  Advertising, Branding, Customer-Centric, Customer Relationships, Economic Crisis
• Is Your Value Proposition Strong Enough?Jill Konrath
  Most companies have lousy value propositions. They’re weak – often, really weak. Often they’re simply a description of the offering’s features or capabilities. Or they’re filled with self-aggrandizing puffery.
  Collaboration, Customer Engagement, Economic Crisis, Marketing Tips, Newsletters, Value Propositions
• How To Keep Your Motivation in Crappy TimesPeter Shankman
  When times are crappy, motivation is... well, the same. So how do you avoid stagnating...when everything around you is?
  Creativity, Economic Crisis, Marketing Inspiration
• Marketing in Troubled Times (Part 2)Guy Smith
  In the first half of this two-part series, the author examined what has changed in the realm of technology spending, and studied factors that motivate different companies to buy during ...
  Economic Crisis, Marketing Strategy, Segmentation, Targeting
• Marketing in Troubled Times – Part IGuy Smith
  The party is over. The gluttonous technology buyers of the '90s are on strict diets and are not stopping by our candy stores anymore. Selling technology will require nothing less ...
  Creativity, CRM, Customer Engagement, Economic Crisis, High-Tech Marketing, Sales, Thought Leadership
• When Times Get Tough, the Tough Keep TalkingMarianne Kirchner
  During tough times, should you continue advertising? Is it smart? Do your customers want to hear from you? Can you afford to keep talking?
  Advertising, B2B Marketing, Customer Relationships, Economic Crisis, Recession
• Eight Ways to Close a Technology Deal in a Down Economy! Paul DiModica
  In this economy that old excuse "We just can't afford it" might actually be the truth. Now, find out how to get around the truth.
  Economic Crisis, High-Tech Marketing, Marketing Tips, Sales
• Your Personal Brand: Don't Expect to Lead Without ItBrenda Smith, John Kelly
  Branding is not just about products and companies. Manage your personal brand and you can effectively lead others.
  Economic Crisis, Management, Marketing Inspiration, Personal Branding