Economic Crisis

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• My Big Fat Job List
  Looking for a job in what CNN calls the "worst job market" in decades? To help with your search, we've compiled a Big Fat List of some of the most ...
  Career Management, Economic Crisis, Job Search, Websites
• Selling Pork in the Age of Swine Flu
  The MarketingProfs customer-service team received an interesting message recently from a pork producer in Mexico. "At this moment we are suffering the worst crisis ever in the national pork industry... ...
  Brand Awareness, Brand Positioning, Branding, Challenges Q&A, Customer Relationships, Economic Crisis, Email Marketing, Public Relations
• What to Do When Growth StallsSteve McKee
  As much as we would all like to believe that we're masters of our own destiny, the unfortunate truth in business is that growth stalls. Over the course of a ...
  Brand Equity, Collaboration, Economic Crisis, Management
• How We Got Here
  If our current economic situation can teach us anything, it's that we really can't carry on in personal finance or business (or politics, for that matter) without keeping our wits ...
  Economic Crisis, New Media, Videos
• Did My Video Ad Work? How to Use Simple Tools to Measure the Effectiveness of Online Video AdsDiaz Nesamoney
  Do video ads work to turn viewers into buyers and passionate brand advocates? For starters, measurement of the effectiveness of video ads gets bogged down by syndication, viral distribution, viewing via ...
  Advertising, Brand Awareness, Customer Engagement, Economic Crisis, Lead Generation, Measurement, Metrics, Social Networking, Videos
• 10 High-Impact, Low-Budget Ideas for Marketing in a Down Economy (Part 2)Jonathan Kranz
  Earlier this month, the author offered five ideas for getting ahead in an economy that's got us down. As promised, here are five more inexpensive (yet powerful!) ideas that can ...
  Case Studies, Economic Crisis, Marketing Tips, Positioning, Thought Leadership, White Papers
• In a Tough Economy, Go to Battle for Your CustomersJ. Mark Carr, Karl Gustafson
  Decision-makers who are worried over the stability of their company's finances should remember one simple truth: The source of your business's cash flow is your customer base. What all of this ...
  Customer Acquisition, Customer Relationships, Customer Service, Economic Crisis, Measurement, Segmentation
• Join the Pep Squad
  As we continue to feel the adverse effects of a global recession, it's only natural to feel a sense of defeat. "Giving up the ghost is a real option," says ...
  Creativity, Economic Crisis, Management, Marketing Smarter, Small Business
• Case Study: How Mobile Text Marketing Is Increasing Ancillary Revenues, Room Upgrades, and Customer LoyaltyKimberly Smith
  Cutting-edge customer service that relies on mobile texting has helped an alliance of hotels to retain customers among the thinning number of business travelers—and avoid disaster during the economic downturn. ...
• The SXSW Cheat Sheet
  "This will be my third year [at SXSW]," says Aaron Brazell in a post at Technosailor, "but I'm a bit surprised, in a down economy, how many people are going ...
  Economic Crisis, Marketing Inspiration, Tradeshows/Events
• Your Marketing Stimulus Package: Invest Now in Building BrandKevin Randall
  Every day we are bombarded with bad news about the economy: dismal corporate earnings, budget cuts, advertising gone dark, clients and agencies and people coming and going, and a sense ...
  Brand Positioning, Branding, Economic Crisis, Marketing Tips
• Tell It Like It Is, With a Smile
  "Given the challenging times we're living in, it's likely that the worldview your prospects hold today is not the same one they held a year, or even several months, ago," ...
  B2B Marketing, Customer Engagement, Economic Crisis, Marketing Inspiration
• 10 High-Impact, Low-Budget Ideas for Marketing in a Down Economy (Part 1)Jonathan Kranz
  When the going gets tough, the tough get... cheap. Today, a good marketing idea has to be as inexpensive as it is clever. In this first of a two-part series ...
  Direct Marketing, Economic Crisis, Marketing Tips, SEO, Social Media
• The Chart to the Rescue
  When gas prices spiraled toward the stratosphere, car-rental companies saw a distinct change in their customers' reservations strategies. Chris Payne, Dollar Thrifty's senior manager of corporate communications, offered this explanation ...
  Creativity, Economic Crisis, Marketing Inspiration, Marketing Smarter
• What Do We Do Now?
  "Given the lackluster sales that most B-to-B catalogers are experiencing, many are wondering just how happy, or sad, 2009 will be," Terence Jukes writes in an article at Catalog Success. ...
  B2B Marketing, Economic Crisis
• 2009: The Year of 'Light Green'Andrew Winston
  Over the past two years "green" has become part of nearly every serious business discussion. But what will happen now in this damaged economy? Some of the green pressure on ...
  Economic Crisis, Green Marketing
• Try the Escape Hatch
  "Surviving or Escaping? This is a discussion I've been having with a lot of my friends in online lead gen and B2B sales," reports Bill Rice in a recent Better ...
  B2B Marketing, Economic Crisis, Social Media
• Cut Back, but Don't Cancel
  In a post at Harvard Business Online, John Baldoni worries about the impact budgetary cutbacks will have on corporate meetings this winter. "I hear from colleagues in the communication business ...
  Economic Crisis, Management, Small Business
• Get Wired and Get Hired
  The news isn't good: Fidelity Investments this week announced its second round of job cuts, NEC is cutting 20,000 jobs and Motorola just shed 4,000 workers. But despite the doom ...
  Blogging, Economic Crisis, Interactive Marketing, LinkedIn, Networking, New Media, Social Media, Twitter
• Commentary: The Problem No Bailout Can SolveAndrew Winston
  The current financial meltdown prompts another, larger catastrophe in the works: the change in the earth's climate and what it will do to business and society. Although those two challenges may ...
  Economic Crisis