Economic Crisis

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• Digital, Direct Marketing Hiring Softens—Less so for B2B
  Weakening economic signals are having their effect on the employment outlook for digital and direct marketers in the third quarter (Q3), according to the latest quarterly employment report by Bernhart ...
  Career Management, Economic Crisis, Research Summaries
• Consumers Less Anxious About Economy, but Cautious: RBC
  Americans are beginning to shed their anxiety about the economy, which has dominated consumer sentiment over the past two years, and they are less pessimistic about both their local economies ...
  Customer Behavior, Economic Crisis, Research Summaries
• Corporate Reputations Improve, Berkshire Hathaway No. 1
  After hitting rock bottom during the height of corporate bailouts and the economic crisis, the public's perception of corporate America is bouncing back: The percentage of Americans who say the ...
  Brand Equity, Economic Crisis, Reputation Management, Research Summaries
• From Bad to Worse to Good
  If you can't figure out where the economy is heading, you're not alone. "News stories bounce from bad to worse to hope to despair, leaving rare moments of optimism and ...
  Economic Crisis, Marketing Smarter, Recession
• Entrepreneurship During the Recession
  Challenging economic times can serve as a catalyst for the entrepreneurial spirit and lead to the creation of much-needed new jobs: 69% more unemployed US workers started a business in ...
  Creativity, Economic Crisis, Recession, Research Summaries
• Americans Altering Attitudes About Money
  As a result of the financial crisis, Americans have permanently changed their attitudes toward saving money and are more focused on paying down debt and controlling finances, according to a ...
  Customer Behavior, Economic Crisis, Research Summaries, Survey Data
• Advertising Is the Price You Pay for Not Being CreativeJohn Rooks
  We are at a unique place and time. The crossroads of environmental and economic crises provide agile companies with the ability to capture market share in a down market by ...
  Advertising, Branding, Economic Crisis, Google, Marketing Smarter, Search Engines, Social Networking, User-Generated Content
• You Can't Not Hire Me
  Thanks to the topsy-turvy economy, many marketing professionals who never planned to make a career change are suddenly looking for work. And if you belong to this job-seeking brigade—or suspect ...
  Career Management, Economic Crisis, Marketing Inspiration, Personal Branding
• Consultative Selling: Staying Above the Fray
  The economic downturn in the technology sector has put a squeeze on resellers' margins. Not surprisingly, many value-added resellers (VARs) are looking to their professional services—not just products sales—to hit ...
  Collaboration, Customer Relationships, Economic Crisis, High-Tech Marketing, Sales
• Marketing to Youth: No Longer a Dark ArtPaul Metz
  It takes a lot more than Harry Potter's brand of wizardry for marketers to understand the spending habits of what is commonly referred to as the youth market—those between age ...
  Customer Behavior, Economic Crisis, Segmentation, Targeting
• Industry Reputations Take a Beating
  The reputations of several industries—car manufacturers and banks prominent among them—plummeted in the last year.
  Customer Service, Economic Crisis, Reputation Management, Research, Survey Data
• Advertisers, Consumers Disagree About Ads, Media, Twitter
  Consumers and advertisers largely disagree about the effectiveness of many types of ads, as well as in their assessments of Internet advertising and Twitter, despite some areas of agreement, finds ...
  Advertising, Customer Behavior, Economic Crisis, Research Summaries, Survey Data, Twitter
• How to Survive the Tough Times, Personally and ProfessionallyMichael Beck
  There's no one-size-fits-all solution to survival during challenging times. But there are some strategies that will help no matter what situation you and your business are in.
  Career Management, Creativity, Economic Crisis, Marketing Inspiration, Networking, Personal Branding
• Pew Report: Internet Use in the Recession
  Nearly 7 in 10 Americans (69%), or 88% of US Internet users, have used the Internet to cope with the recession, according to a new report from the Pew Internet ...
  Customer Behavior, Economic Crisis, Job Search, Networking, Recession, Research
• Execs: Need to Overhaul Risk Management
  The vast majority (85%) of surveyed corporate executives agree that they need to overhaul their approach to risk-management if the lessons of the economic crisis are to be used to ...
  Collaboration, Economic Crisis, Management, Research
• Three Essential Market-Research Methods in an Online CommunityJohn Kembel
  How much do you know about your customers right now, at this moment? A lot of companies can show you composite profiles that describe their target customers, including job titles, needs, ...
  Community, Customer Engagement, Economic Crisis, Market Research, Social Media, Voice of the Customer
• When in Doubt, Double Down
  In a piece at The New Yorker, James Surowiecki recounts how two companies—Post and Kellogg—reacted to the Depression. "Post did the predictable thing: it reined in expenses and cut back ...
  Advertising, Economic Crisis, Marketing Budgets, Marketing Inspiration, Marketing Smarter, Recession
• iComicRelief
  Apple has certainly captured the heart of consumers across the globe with the iPhone, and it recently announced new, upgraded models at the WWDC Conference this past week, after having ...
  Economic Crisis, Humor, New Media, Smartphones
• Retail Survival Tips in a New Economic and Customer EnvironmentAdam Boyden
  Retailers did everything possible to attract buyers over the holidays. From educational sessions to discounts and coupons, and special offers, retailers used their ingenuity and marketing smarts to make the ...
  Customer Engagement, Customer Retention, Economic Crisis, Recession, ROI
• How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional NetworkWilliam Arruda
  Effective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them ...
  Blogging, Community, Economic Crisis, Facebook, Google, LinkedIn, Networking, Personal Branding, Social Media, Social Networking, YouTube