Digital, Direct Marketing Hiring Softens—Less so for B2B
Weakening economic signals are having their effect on the employment outlook for digital and direct marketers in the third quarter (Q3), according to the latest quarterly employment report by Bernhart ...
Consumers Less Anxious About Economy, but Cautious: RBC
Americans are beginning to shed their anxiety about the economy, which has dominated consumer sentiment over the past two years, and they are less pessimistic about both their local economies ...
Corporate Reputations Improve, Berkshire Hathaway No. 1
After hitting rock bottom during the height of corporate bailouts and the economic crisis, the public's perception of corporate America is bouncing back: The percentage of Americans who say the ...
From Bad to Worse to Good
If you can't figure out where the economy is heading, you're not alone. "News stories bounce from bad to worse to hope to despair, leaving rare moments of optimism and ...
Entrepreneurship During the Recession
Challenging economic times can serve as a catalyst for the entrepreneurial spirit and lead to the creation of much-needed new jobs: 69% more unemployed US workers started a business in ...
Americans Altering Attitudes About Money
As a result of the financial crisis, Americans have permanently changed their attitudes toward saving money and are more focused on paying down debt and controlling finances, according to a ...
Advertising Is the Price You Pay for Not Being CreativeJohn Rooks
We are at a unique place and time. The crossroads of environmental and economic crises provide agile companies with the ability to capture market share in a down market by ...
You Can't Not Hire Me
Thanks to the topsy-turvy economy, many marketing professionals who never planned to make a career change are suddenly looking for work. And if you belong to this job-seeking brigade—or suspect ...
Consultative Selling: Staying Above the Fray
The economic downturn in the technology sector has put a squeeze on resellers' margins. Not surprisingly, many value-added resellers (VARs) are looking to their professional services—not just products sales—to hit ...
Marketing to Youth: No Longer a Dark ArtPaul Metz
It takes a lot more than Harry Potter's brand of wizardry for marketers to understand the spending habits of what is commonly referred to as the youth market—those between age ...
Industry Reputations Take a Beating
The reputations of several industries—car manufacturers and banks prominent among them—plummeted in the last year.
Advertisers, Consumers Disagree About Ads, Media, Twitter
Consumers and advertisers largely disagree about the effectiveness of many types of ads, as well as in their assessments of Internet advertising and Twitter, despite some areas of agreement, finds ...
How to Survive the Tough Times, Personally and ProfessionallyMichael Beck
There's no one-size-fits-all solution to survival during challenging times. But there are some strategies that will help no matter what situation you and your business are in.
Pew Report: Internet Use in the Recession
Nearly 7 in 10 Americans (69%), or 88% of US Internet users, have used the Internet to cope with the recession, according to a new report from the Pew Internet ...
Execs: Need to Overhaul Risk Management
The vast majority (85%) of surveyed corporate executives agree that they need to overhaul their approach to risk-management if the lessons of the economic crisis are to be used to ...
Three Essential Market-Research Methods in an Online CommunityJohn Kembel
How much do you know about your customers right now, at this moment?
A lot of companies can show you composite profiles that describe their target customers, including job titles, needs, ...
When in Doubt, Double Down
In a piece at The New Yorker, James Surowiecki recounts how two companies—Post and Kellogg—reacted to the Depression. "Post did the predictable thing: it reined in expenses and cut back ...
Apple has certainly captured the heart of consumers across the globe with the iPhone, and it recently announced new, upgraded models at the WWDC Conference this past week, after having ...
Retail Survival Tips in a New Economic and Customer EnvironmentAdam Boyden
Retailers did everything possible to attract buyers over the holidays. From educational sessions to discounts and coupons, and special offers, retailers used their ingenuity and marketing smarts to make the ...
How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional NetworkWilliam Arruda
Effective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them ...
, Economic Crisis
, Personal Branding
, Social Media
, Social Networking