Email Service Providers

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• The Gmail Effect: How Consumers' Email Preferences Have ChangedAyaz Nanji
  The proportion of marketing-email subscribers who use Gmail for those subscriptions has jumped 76% since 2014, according to recent research from Yes Lifecycle Marketing.
  Digital Marketing, Email, Email Marketing, Email Service Providers, Google, Research Summaries
• How Email Is Accessed in 2017: Top Devices, Platforms, and ClientsAyaz Nanji
  More emails are now opened on mobile devices than via webmail clients or desktop software, according to recent research from Return Path.
  Digital Marketing, Email, Email Marketing, Email Service Providers, Research Summaries
• What Marketers Need to Know About Yahoo Mail's Birthday MakeoverBrad van der Woerd
  Yahoo Mail's 18th birthday makeover will affect how marketers reach consumers in the future. In fact, updates such as search filters, avatars, and embedded brand logos actually have the potential ...
  Email, Email Deliverability, Email Marketing, Email Service Providers
• How to Sidestep the Spam Folder in Your Email MarketingElizabeth Victor
  From phishing messages to malicious attachments and links to viruses, spam affects billions of email users each year. If your marketing emails are mistakenly considered spam, you'll lose both ...
  Content, Email, Email Campaigns, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Spam
• Five Tips for Increasing Email Engagement and Improve InboxingIvy Shtereva
  To increase engagement and overall effectiveness of email campaigns, marketers need to focus on inboxing. Why? Because higher inboxing rates translate into higher open, click, and conversion rates, all of ...
  Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Email Service Providers, Engagement
• How to Manage Email Deliverability: Six Simple Best-PracticesEvan Burke
  Managing deliverability can challenge even the most well-respected brand. Government regulations, inconsistent Internet service provider (ISP) policies, emerging technologies, and changes in subscriber behavior all add to the complexity.
  Email, Email Deliverability, Email Marketing, Email Service Providers
• Your Email Service Provider: Five Must-Have Capabilities and One Essential TraitEd Kuderna
  Choosing the right email service provider could make the difference between adequate results and extraordinary ones. Consider these six must-haves of an ESP for a mutually beneficial partnership.
  Campaign Management, Email, Email Marketing, Email Service Providers, Integrated Marketing, Marketing Analytics, Marketing Automation, Metrics
• The Top-Rated Email Marketing PlatformsAyaz Nanji
  Some 85% of marketers say their current email platform meets their needs and 84% are likely to recommend it to others, according to a recent report from G2 Crowd.
  Digital Marketing, Email, Email Marketing, Email Service Providers, Research Summaries
• The Most Important Elements of an Email CampaignAyaz Nanji
  Email marketers say having quality data/lists is the key to successful email campaigns, according to a recent report from Howling Mad.
  Email, Email Campaigns, Email Lists, Email Marketing, Email Service Providers, Email Subject Lines, Research Summaries, Survey Data
• Five Deadly Email Platform Migration Mistakes to AvoidAnthony Marnell
  Congrats, you're sending more email than ever, so it's time to consider a new email service provider. But migrating to a new platform can be tricky, and because email is ...
  CAN-SPAM, Customer Communications, Customer Engagement, Email, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Engagement, Management
• Seven Tips to Increase Your Email DeliverabilityKevin Huxham
  Being able to efficiently create, send, and track email campaigns that work takes trial and error and lots of practice. These tips will help you get the most out of ...
  Content, Direct Marketing, Email, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Metrics, Spam, Testing
• Shopping for an Email Service Provider? Six Tips for Optimizing the RFP ProcessMarco Marini
  Considering switching email service providers? It's possible to get to the short list faster—or skipping the RFP altogether—saving you time and money. How? By optimizing your RFP process with these ...
  Direct Marketing, Email, Email Marketing, Email Service Providers, Management, Project Management
• The Best Path to the Inbox: From Decision to DeliveryNoah Jessop, Mike Veilleux
  Marketers must have a full grasp of not only which message to send to whom and at what point but also how to get their messages into the recipients' inbox ...
  Customer Communications, Customer Relationships, Email, Email Campaigns, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Segmentation
• How to Be the Worst Email Marketer in 10 Easy StepsKarol Król
  First of all, good news, being the worst email marketer is a lot easier than being the best, but it still involves some work on your part. So here you ...
  B2C, Content, Customer Engagement, Email, Email Campaigns, Email Lists, Email Marketing, Email Service Providers, Email Subject Lines, Writing
• The Unbundling of Email Deliverability: What CMOs Need to KnowNoah Jessop
  Email communications is not just about deliverability anymore, but also about driving true engagement. Here's a look at the evolution in email communication—and what's on the horizon.
  Content, Customer Behavior, Customer Communications, Email, Email Deliverability, Email Marketing, Email Service Providers, High-Tech Marketing, Personalization
• Are You Doing Email Wrong? Just Four Steps to Increase SalesJoy Gendusa
  Effective follow-up equals more sales, yet most businesses do not follow up enough with prospects. Drip email marketing allows you to easily follow up as much as you want via ...
  Email, Email Campaigns, Email Lists, Email Marketing, Email Service Providers, Email Subject Lines
• Eight Steps to Setting Up a Successful Email Marketing Welcome SeriesBen Liau
  Remarketing emails aren't a new thing, and marketers have been doing it for years. But many companies still don't have a proper welcome series set up to welcome new subscribers ...
  Digital Marketing, Direct Marketing, Email, Email Campaigns, Email Marketing, Email Service Providers
• The Opt-Out Email List: To Send or Not to Send?Karen Talavera
  The Scenario: You want to email a list of people who have not opted in to get email from you (i.e., you have an email "opt-out" list).
  Email, Email Deliverability, Email Lists, Email Marketing, Email Service Providers, Permission Email Marketing
• Google Is Rewriting the Rules of Email Marketing in Its War With Facebook. What Can Marketers Do?Dela Quist
  In the last two months, Google has trampled on the rulebook with the introduction of its Promotions tab in Gmail and the addition of email-style advertising. Here's what you need ...
  Email, Email Deliverability, Email Marketing, Email Service Providers, Facebook, Google
• Email Marketers, Start Thanking Google for the New Gmail InterfaceKevin Senne
  Over the past few weeks, email marketers have been criticizing Gmail for its new interface. Some are saying that it's delivering a "spammy" experience for users, while others are sounding ...
  Email, Email Deliverability, Email Marketing, Email Service Providers