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• Facebook, Twitter Top List for Social Spending Growth
  More than one-half (53%) of advertising and marketing executives say they expect companies to increase investments in Facebook marketing in 2012, according to a survey from The Creative Group.
  Facebook, Google, Google+, LinkedIn, Marketing Budgets, Research Summaries, Social Media, Twitter, YouTube
• Five Tips for Mobilizing LinkedIn Mobile for Social
  These days, 11% of traffic to LinkedIn comes from mobile pageviews. That figure is expected to grow as smartphone browsing becomes the easiest way for users—particularly professionals—to hit the 'net ...
  LinkedIn, Mobile Marketing, Smartphones, Social Media, Social Networking
• LinkedIn Use by Professionals in Industrial Sector Surges
  The use of social networks, particularly LinkedIn, among engineering, technical, manufacturing and industrial professionals continues to rise: 55% of surveyed tech professionals now use LinkedIn, up 18 percentage points, or ...
  LinkedIn, Research Summaries, Social Media
• Three Maintenance Must-Do's for Your B2B LinkedIn Profile Page
  Contrary to Jack Donaghy's opinion of LinkedIn—("He's on LinkedIn, Lemon. He might as well be dead.")—the site has proved to be an effective marketing tool for B2B companies. As Amanda O'Brien ...
  B2B Marketing, LinkedIn, Personal Branding, Social Media
• LinkedIn Audiences Highly Engaged, Active in Groups
  LinkedIn continues to dominate the executive corner of the social media universe with a highly-engaged member base: 61% of registered LinkedIn users say LinkedIn is the social site they use ...
  LinkedIn, Networking, Research Summaries, Social Media
• LinkedIn Now No. 2 US Social Network, Surpasses MySpace
  LinkedIn is now the second most popular social networking site in the US: Traffic to the professional networking website increased 63% year over year as of June 2011, inching past ...
  LinkedIn, Research Summaries, Social Networking
• Is Tradeshow Marketing Dead? 12 Tips to Resuscitate a Classic Lead-Gen TacticBob Hebeisen
  Many have pronounced tradeshow marketing dead. But with the right strategy, hard work, and flawless execution, tradeshows can still be a productive part of your marketing plan. Here are 12 ...
  Collaboration, LinkedIn, Public Speaking, Tradeshows/Events
• LinkedIn, Twitter Most Important Social Accounts
  In the midst of an uncertain business climate, 59% of active social networking users say LinkedIn is their most important social account, up from the 41% who said so a ...
  LinkedIn, Research Summaries, Social Networking, Twitter
• Three Tips for Lead Generation at LinkedIn
  "Most people use LinkedIn as a contact management tool to connect with friends or former co-workers," writes Judy Schramm at Marketing Ideas You Can Copy. There's a chance, then, that ...
  B2B Marketing, Lead Generation, LinkedIn, Marketing Tips
• LinkedIn Report: What's in a (CEO's) Name?
  Your name may be the key to your success: "Peter" and "Deborah" are the most popular names of CEOs on the professional social networking site LinkedIn, according to research by ...
  LinkedIn, Research Summaries, Social Networking
• Leads via LinkedIn Groups Most Likely to Convert
  Nearly one in four visitors to B2B websites referred by LinkedIn are enterprise visitors—those arriving at sites via corporate IP addresses—according to a report by LeadFormix. Among such leads, those ...
  B2B Marketing, Lead Generation, LinkedIn, Research Summaries, Websites
• LinkedIn Top Social Tool for B2B Marketers
  More than nine out of ten B2B marketers (93%) say they conduct social media marketing to some extent and cite LinkedIn as their single most important social channel, according to ...
  B2B Marketing, LinkedIn, Research Summaries, Social Media
• LinkedIn Passes 100-Million Member MarkVahe Habeshian
  LinkedIn has reached the 100 million member mark, the company announced today (Tuesday, March 22). Its members hail from some 200 countries, though a large plurality—44%—are based in the United ...
  Demographics, LinkedIn, Social Media, Social Networking
• Three Tips for Monitoring Your Competitors on Social Media
  Marketers the world over are using social media not only to connect with customers and prospects, but also to see how well their competition is doing. As the wired social world ...
  LinkedIn, Market Research, Marketing Tips, Social Media
• A Year in Numbers: Top 10 Marketing Charts and Research Articles of 2010Ann Handley
  Social media stories dominated the list of most popular marketing charts and articles in MarketingProfs in 2010. Facebook, Twitter, LinkedIn, or Wikipedia, figured prominently in seven of the Top 10 ...
  Facebook, LinkedIn, Research Summaries, Social Media, Twitter
• Three LinkedIn No-Nos
  "People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs," writes Diana Freedman at HubSpot. "It's a great place for businesses to ...
  LinkedIn, Marketing Tips, Personal Branding, Small Business
• Takeaways From Ad:Tech NY 2010Helena Bouchez
  MarketingProfs blogger Helena Bouchez shares the highlights and lessons from Ad:Tech NY 2010.
  Content, LinkedIn
• Where’s Waldo? Get Found on LinkedInHelena Bouchez
  MrketingProfs blogger Helena Bouchez shares tips by LinkedIn black belt Mark Amtower about how to get found on LinkedIn.
  Content, LinkedIn, Positioning
• Don't Get Linked Out on LinkedIn
  LinkedIn is "one heck of a community for getting to know your prospects and customers," writes Ardath Albee at Marketing Interactions. "[But it] can also expose a lack of integrity ...
  Lead Generation, LinkedIn, Personalization
• LinkedIn Delivers B2B Traffic, Wikipedia More Leads
  Among social media channels, LinkedIn accounts for the greatest number of referred visitors to B2B websites, but Wikipedia is more effective at delivering relevant and serious leads, according to a ...
  B2B Marketing, Lead Nurturing, LinkedIn, Research Summaries, Social Media, Websites