Marketing Smarter

Topics » Articles » Marketing Smarter

• Striking at the Achilles Heel of Integrated MarketingMatthew Syrett
  While certainly capable of delivering on this promise, integrated marketing is not without its inherent vulnerabilities.
  Branding, Collaboration, Marketing Smarter, Public Relations, Word-of-Mouth
• Marketing Lessons From American IdolKarl Moore, Mark Bajramovic
  If you want to see one of the best examples of a great use of marketing theory, watch the TV show "American Idol."
  Advertising, Customer Relationships, Marketing Smarter
• Have Something Good to SayRich Harshaw
  If you don’t get this right, you can just forget about everything else: Your advertising will fail miserably if you don’t have something good to say.
  Advertising, Customer Acquisition, Marketing Smarter
• How to Gain Control of Your PowerPointCliff Atkinson
  Do you control your PowerPoint, or does PowerPoint control you?
  Creativity, Marketing Smarter, Measurement, PowerPoint
• When ‘I Don’t Know’ Is the Best AnswerBrian Pelletier
  A recent article in the Wall Street Journal explained that dolphins have “meta-cognitive” abilities. In other words, these dolphins (unlike many marketing professionals) will admit that there are things they ...
  Customer Relationships, Marketing Inspiration, Marketing Smarter
• Good Positioning Is a SacrificeMichael Fischler
  hen we establish a position in the marketplace, we define ourselves. Which means, by definition, that we also let people know what we don’t do—and for whom we provide no ...
  Marketing Smarter, Positioning, Value Propositions
• Are PDF Newsletters Retro—or a Smart Move?Debbie Weil
  Let's talk PDF newsletters. Yes, they sound retro. But a PDF printed out has heft, tangibility and a look of authority. And get this: Some publishers swear by them.
  Marketing Smarter, Newsletters, Thought Leadership
• Permission Versus AttentionDana Blankenhorn
  As the spam flood has drowned more and more of us, Dana has seen many people ignoring legitimate messages, bouncing them or throwing them angrily into spam folders. What are ...
  Advertising, Direct Marketing, Marketing Smarter, Permission Email Marketing
• Can Your Site Stop Your Telephone From Ringing?Phil Poirier
  Marketers focused on cutting costs and driving business growth with minimal spending don’t view Web site updates as a critical element of their already reduced budgets. Bad move.
  B2B Marketing, Economic Crisis, Marketing Smarter, Measurement, Websites
• 5 Ways to Integrate Your Ad AgencyJosh Rose
  ere are five ways you can ensure you are prepared to offer true integration to your clients.
  Advertising, Collaboration, Marketing Smarter
• Do Your Metrics Measure Up?Michael Perla
  Each metric you measure should be vetted in light of its reliability, validity, sensitivity, responsiveness, cost/benefit, comprehension, and balance. Yeah, we know. Putting each of your metrics through the paces ...
  Marketing Smarter, Measurement, Metrics
• Can Three Words In Webster's Dictionary Be The Key To Customer Loyalty? Sean D'Souza
  Are your customers so loyal that they will stick with you through thick and thin?
  Customer Relationships, Customer Retention, Marketing Smarter
• Something Not-So-Special in the AirMitch McCasland
  What's the key differentiator for airlines -- or most any other company? No, it's not price. Companies that have this precious quality can decidedly distinguish themselves in seemingly commoditized markets. ...
  Customer Experience, Customer Service, Marketing Smarter
• “Strategies, Missions and Goals…Oh My!”: The Importance of Getting Your Planning Terminology RightBasil Harris
  o you know the difference between a strategy and an objective? Is a mission the same thing as a goal, or a vision? Which, if any of these, can be ...
  Marketing Smarter, Marketing Strategy, Measurement
• From Scaredy-Cat to Shred Betty: One Snowboarder’s Marketing TruthsAndrea Learned
  How might the high-learning-curve truths of the snow-sport industry translate into some useful nuggets for marketers in general? Bear with us. There are a few lessons we can learn here. ...
  Marketing Smarter, Targeting, Testimonials, Women, Word-of-Mouth
• Outside The BoxPhillip Ross
  It's true that creativity and innovation often arise from unexpected and unconventional thinking. But not always.
  Advertising, Creativity, Marketing Smarter
• Overcoming the 6 Enemies of Good Marketing MessagesSuzan St Maur
  Clear thinking is the precursor to an effective marketing message.
  Creativity, Marketing Smarter, Time Management, Writing
• Designing for the Multiple Personalities of UsersJared M. Spool
  Jared challenges the assumption that there's one right approach to how your site looks and behaves.
  Customer Behavior, Customer Experience, Marketing Smarter
• Media Forecast for 2003: It’s A Renovator's DreamTom Barnes
  What a big year 2002 turned out to be. Many things happened worldwide that will affect our lives for a long time to come. What's it all mean for our ...
  Marketing Smarter, Marketing Strategy, Recession
• What’s Your Hogwash Factor?Michael Fischler
  What's your own company's "hogwash" factor? How much damage are you doing to your company credibility by making unsupportable claims?
  Google, Marketing Smarter, Positioning