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• How to Use an Agile Marketing Strategy to Improve Your Marketing CampaignsJohanna Rivard
  As a marketer, you've likely asked yourself or your team how you can best deliver value to your customers. Adopting an Agile marketing strategy might well be the best answer ...
  Management, Marketing Operations, Marketing Smarter
• The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the FlyCurtis Thornhill
  To reach more customers at the right time in the right channels, marketers need to adapt messages for the different niche mediums and channels customers use during key parts of ...
  Customer Behavior, Marketing Smarter, Millennials, Mobile Marketing, Multichannel Marketing
• How to Spend Less Time Getting More Value From Your Marketing Communication Channels
  Keeping up with your emails, chats, and other internal communications can pull you away from doing your actual job. But there are efficiency tools that can help you spend less ...
  Career Management, Management, Marketing Smarter, Technology, Time Management
• The Fearless B2B Marketer's Guide to Auditing Your Marketing DepartmentChristine Slocumb
  Does the word "audit" give you the chills? Fear not! An audit can help your marketing team run more efficiently and make your marketing efforts more effective. And it can ...
  Marketing Operations, Marketing Smarter
• The Quickest Way to Improve Your Marketing ROI: Upgrade What Your People DoEd King
  Is your team spending too much time on manual tasks, such as cleaning up data? The good news: there are easy-to-implement processes to free up your team and improve your ...
  Data, Management, Marketing Automation, Marketing Smarter, Time Management
• Kiss Your A/B-Testing Goodbye... Sort OfDavid Schroeder
  A/B-testing has always been an effective way to optimize conversion rate, but new technologies are optimizing your optimization.
  AI, Landing Pages, Marketing Smarter, Marketing Strategy, Testing
• Purchasing Buyer-Intent Data: A Marketer's PrimerKen Gaebler
  If you had sonar that could pinpoint great B2B leads for you, you'd use it, right? That's what buyer intent data can do for your lead generation efforts, putting you ...
  Behavioral Marketing, Customer Behavior, Lead Generation, Marketing Smarter, Marketing Strategy, Sales, Technology
• Three Steps to Effective Customer Content and Lasting Sales-Marketing RelationshipsJules Tompkins
  When Marketing and Sales collaborate, everyone wins: Customers get better content, and businesses see better results.
  Content, Content Marketing, Content Strategy, Management, Marketing Challenges, Marketing Smarter, Marketing Strategy, Marketing Tips, Sales, Writing
• A Smarter Approach to Link-Building: Earn Links Instead of Building ThemSenko Duras
  Exceptionally strong content can help you fulfill many goals at once: increasing website traffic, earning backlinks, and reducing bounce rate. Here's how to create that type of content.
  Content, Content Marketing, Content Strategy, Marketing Smarter, Search Engine Marketing, Writing
• Improve Your Multichannel Marketing Attribution With Machine-Learning
  Businesses spend billions of dollars each year on advertising—but are they spending it well? Marketers need a better way to determine which advertising activities are the true drivers of sales ...
  AI, Attribution Modeling, Marketing Smarter, Marketing Strategy, Technology
• AI-Powered Marketing Is Here: What You Need to Know
  Artificial intelligence offers customers better experiences and makes marketers' lives easier—and it's not has hard to implement as you might think. Here are some considerations for using AI in your ...
  AI, Marketing Automation, Marketing Smarter, Marketing Strategy, Technology
• Programmatic Advertising: Benefits, Trends, and Solutions [Infographic]Laura Forer
  Unsure if programmatic advertising is right for you brand? Now may be the time to get started if you want to stay ahead of the competition. Check out this infographic ...
  Advertising, Digital Marketing, Marketing Smarter, Marketing Strategy, Technology
• Click-to-Call: Why the Phone Call Is Back in Business [Infographic]Laura Forer
  With so many ways for customers to contact businesses, it can be easy to overlook one of the oldest and most useful: the phone. Click-to-call functionality makes it easy for ...
  Customer Experience, Customer Relationships, Marketing Smarter, Mobile Marketing
• The State of Marketing Attribution and Measurement: Do You Measure Up? [Infographic]Laura Forer
  If a marketing campaign brings in new leads, but no one is measuring attribution, do the marketers get credit? Very possibly not, or the credit may be misplaced. Check out ...
  Attribution Modeling, Marketing Smarter, Measurement, Metrics, ROI
• Five Things Pro Facebook Marketers Do DifferentlyMadelyn Newman
  Why is it that some brands seem to achieve success with social advertising, whereas others struggle to find the right formula? Read on for five secrets from Facebook marketing pros ...
  Advertising, Facebook, Marketing Smarter, Segmentation, Social Media, Testing
• How New Tech Trends Can Amplify Your Marketing Strategy [Animated Infographic]Laura Forer
  AI, ML, and ABM are all initialisms we hear a lot these days, but how do the technologies they refer to work together to make your marketing efforts more efficient? ...
  Account-Based Marketing, AI, Influencer Marketing, Marketing Smarter, Marketing Strategy, Personalization
• Machine-Learning and Artificial Intelligence: The Difference, and What They're For [Infographic]Laura Forer
  Machine-learning and artificial intelligence are still growing technologies—and they aren't just passing trends. Check out the infographic to see how ML and AI are helping B2B and B2C marketers alike.
  AI, B2B Marketing, B2C, Digital Marketing, E-Commerce, Marketing Automation, Marketing Smarter, Marketing Strategy, Retail Marketing
• The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]Laura Forer
  Today's infographic explores three perils of programmatic ad buying and explains how to make sure your brand is safe, your ads are viewable, and your reputation is safe from fraudsters.
  Advertising, Digital Marketing, Marketing Smarter, Marketing Strategy, Technology
• Marketers' Top 5 Challenges and How to Overcome Them [Infographic]Laura Forer
  It's no secret that marketers have a lot on their plates. Conflicting priorities and lack of resources can make marketers feel like they aren't accomplishing much. Check out this infographic ...
  Career Management, Management, Marketing Challenges, Marketing Smarter, Personalization, Targeting
• Owned, Paid, and Earned: The Social Media Trifecta [Infographic]Laura Forer
  Owned, earned, and paid social media are often thought of as separate tactics of a brand's social strategy. But ensuring all three work together can give you the biggest and ...
  Facebook, Instagram, Marketing Smarter, Marketing Strategy, Pinterest, Social Media, Twitter