Marketing Smarter

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• Get Out On That Dance Floor!
  "It seems to me that this is the time when marketers should be pushing the envelope, yet it seems like most aren't," says DJ Francis in a post at the ...
  Marketing Smarter, Recession, Social Media
• Caution: This Is NOT a DIY Project
  While enjoying a recent meal out, Richard King got into a friendly conversation with a fellow diner about his work in email marketing. "After 15 minutes our discussion [came to] ...
  Email Marketing, Email Service Providers, Hiring Outside Resources, Marketing Smarter
• Speaking of Marketing
  "Have you ever been in a conversation with other marketers," asks Beth Harte in a post at the Daily Fix blog, "and you get the sense that even though you ...
  Collaboration, Marketing Inspiration, Marketing Smarter
• Stand Up to Stand Out
  According to Madison Riley and Brooks Kitchel of Kurt Salmon Associates, retailers often respond to sluggish sales by slashing prices and hoping to beat the competition on value. But there's ...
  Customer Engagement, Marketing Smarter, Pricing, Recession
• Is Your Store for Barry or Jill?
  In Competing on Analytics: The New Science of Winning, Thomas Davenport and Jeanne Harris explain how Best Buy used data collected on 60 million U.S. households to create eight customer ...
  Marketing Analytics, Marketing Smarter, Segmentation
• A Match Made in E-Heaven: Twitter and Email
  While vigorous debate continues over Twitter's real business value—and its long-term viability—high-tech executives and marketers are experimenting with Twitter today, using it to nurture relationships and improve their visibility by ...
  Customer Relationships, Email Marketing, High-Tech Marketing, Marketing Smarter, Sales, Twitter
• Take a Deep Breath
  "The business environment is shifting so fast these days that I'm continuously seeing companies jump from one idea to the next in some kind of frenzied attempt to force results ...
  Marketing Plans, Marketing Smarter, Recession
• Irresponsible Corporate Responsibility: Doing Good Isn't Always Done WellAlyssa Dver
  If you are going to implement a corporate social responsibility program, do so responsibly. A poorly executed program can negatively affect the business in many ways. It takes one missing ...
  Brand Positioning, Creativity, Management, Marketing Smarter
• Stuck In the Middle with SaaS
  Ever since the Web delivered reliable and low-cost connectivity, software as a service (SaaS) has evolved into a formidable business model. Profiting from SaaS, however, continues to challenge the industry. ...
  Collaboration, High-Tech Marketing, Marketing Smarter, Sales
• Take off Your Twitter Goggles: Why Marketers Still Need a Blogging StrategyClay McDaniel
  Twitter may be the all the rage, but it's not yet time to pull the plug on your corporate blog and stop monitoring all the blogs where people talk about ...
  Blog Monitoring, Blogging Strategy, Brand Ambassadors, Community, Corporate Blogging, Keywords, Marketing Smarter, Social Media, Twitter
• Take This Plan and Shove It!
  "Lately," says Ken Magill in a post at DIRECT, "I regularly get messages from frustrated email managers whose bosses are trying to prod them into doing something self-destructive." It seems ...
  CAN-SPAM, Email Marketing, Management, Marketing Smarter
• Eliminate Fear: Use Your Click-Through Data!Josh Nason
  In every email campaign, you should have direct links to specific pages on your website, helping you gauge and track what's moving the meter in your emails. If you're using ...
  Customer Engagement, Email Marketing, Email Service Providers, Marketing Smarter, Web Analytics, Websites
• Real Marketing Analytics for B2B Lead GenerationLisa Cramer
  Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails. But as marketers we know that the times ...
  B2B Marketing, CRM, Landing Pages, Lead Generation, Lead Nurturing, Marketing Analytics, Marketing Smarter, Metrics, ROI
• What Banner Ads Can Learn From BillboardsKim Stearns
  Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment. So why are advertisers so hesitant to use them? Maybe it's because ...
  Advertising, Copywriting, Creativity, Marketing Smarter, Marketing Tips, PPC Campaigns
• Does Your Email Need a Frequency Adjustment? Ways to Tune the DialsKaren Talavera
  What to send, and how often, are the top questions facing any email-marketing-program manager today. Yet, all too often, frequency for the sake of frequency trumps relevancy in this channel. ...
  Email Campaigns, Email Marketing, Marketing Analytics, Marketing Smarter, ROI, Segmentation, Surveys, Testing
• The Year of Mobile Marketing (Finally)
  Year after year for the past several years, pundits have prognosticated the rise of mobile marketing. But with recent developments in the mobile space, it seems the prediction is now ...
  E-Commerce, Marketing Smarter, Mobile Marketing, Videos, YouTube
• Creating Compelling Value Propositions Can Be FunBarbara Bix
  It can be hard for companies—especially those that have a steady stream of paying customers—to exert the discipline to explore new markets that may be more profitable. But companies that ...
  Marketing Challenges, Marketing Smarter, Value Propositions
• How to Bridge the Marketing-Staffing GapEva Wu
  If the company you work for is like many companies in today's economic climate, it isn't hiring too many people and its marketing budget has been cut. Employees are being ...
  Hiring Outside Resources, Management, Marketing Smarter, Networking, Recession, Social Media, Word-of-Mouth
• Case Study: Twitter + Coffee = A Delicious Elixir for Customer Acquisition and SalesChristian Gulliksen
  The Houston-area coffee shop was just one among many, until it found Twitter. Today, the Coffee Groundz is ground zero among local social-media fans—and sales have soared.
• Ready, Steady, Innovate!
  In a post at the Daily Fix blog, Paul Williams poses this question: "If you were to put a few talented musicians or skilled screenwriters into a room and [mandate ...
  Creativity, Marketing Smarter, Small Business