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• Why Most High Tech Companies Will Miss Their ForecastsPaul DiModica
  Look critically at IT's current operating cycles and its approach to business. Paul has, and he's identified five specific reasons why high tech firms will continue to be stuck in ...
  Economic Crisis, High-Tech Marketing, Marketing Smarter, Measurement, Metrics, Relationship Marketing, Sales
• Why This Article Is Not About YouHilary McCarthy
  Perhaps you have experienced it…that dreaded call from your boss (or worse yet, your boss’s boss) standing in the doorway holding the latest issue of The New York Times, EE ...
  Collaboration, Marketing Smarter, Public Relations, Writing
• E-Mail Format: Which Way to Go?David Hallerman
  Questions of e-mail format stir up a flurry of interest among online marketers. In addition, how marketers wish to send e-mails may vary considerably from what consumers want.
  Email Marketing, Marketing Smarter
• Is Your Technology and Service Sales Model Ancient?Paul DiModica
  Many of us still have annual sales projections that are based on backroom conversations with unsubstantiated forecast logic or rolled forward from last year's commitment to investors, compensation plans that ...
  Collaboration, Marketing Smarter, Sales
• How to Sell IT and Professional Services in 20 MinutesPaul DiModica
  o sell more IT and services efficiently and effectively, you need to value your time more than the prospect does.
  High-Tech Marketing, Lead Quality, Marketing Smarter, Sales, Services Marketing, Targeting
• 8 Clues To Get You Global: Start By Building An Export Dream TeamLaurel Delaney
  In a recent survey, most executives believe the Net will be vital to their future export strategy. Are you ready? Here's how to get a jump start.
  Collaboration, International Marketing, Management, Market Research, Marketing Smarter, Marketing Tips, Sales
• The Six Costliest Mistakes You Can Make in Marketing to WomenAndrea Learned
  If you've been paying attention lately, only a few companies are marketing to women very effectively. Here's why you should be, too.
  Customer Service, E-Commerce, Marketing Smarter, Segmentation, Targeting, Website Design, Women
• Complex Times Demand Greater Simplicity Steve Novick
  Everyone's mental switchboard is on overload. They talk about being distracted and even being unable to sit still. How do you advertise when viewers are like that?
  Advertising, Customer Engagement, Marketing Smarter
• More Than Employees: Brand EvangelistsWilliam Arruda
  Trying to maintain a consistent brand image is hard. Don't just rely on your advertising, packaging, etc. A true brand communications program should also consist of these six steps.
  Branding, Collaboration, Management, Marketing Smarter
• How to Conduct a Brainstorming SessionSteve McNamara
  Many brainstorming sessions are not as productive as they could be. They are typically poorly conceived, planned or managed. Here's a proven way to get great ideas.
  Collaboration, Management, Marketing Smarter
• How About Some Sex in Your Advertising? Steve McNamara
  With sex, first you have to decide whether you want to do it. And if so, how far you want to go.
  Advertising, International Marketing, Marketing Smarter
• The Untapped Marketing Potential of Privacy Policies Jason Kassel
  Here are some ideas about getting more out of your privacy page.
  Customer Engagement, Marketing Smarter, Websites
• Do Blonds Have More Fun?Wendy Comeau
  This question, like many marketing questions you have ('Is our new viral marketing effort causing our brand awareness to increase?', etc.) can only be answered using techniques grounded in science.
  Brand Awareness, Marketing Smarter, Testing, Word-of-Mouth
• Recognition, Not RecallChris O'Leary
  When you were in college, did you prefer essays or multiple choice exams? One is easier than the other, and this has implications for marketing.
  Marketing Smarter, Marketing Tips
• Harness the Power of the Rainbow
  Color doesn’t simply look nice (or not). It speaks to the subconscious! Learn how to use color to increase your sales.
  Creativity, E-Commerce, Marketing Smarter, Website Design, Websites
• What is Global Marketing?Dennis Shorr
  Everyone says go global. But is what is global marketing anyway? And what do you really need to know in order to survive globally?
  International Marketing, Marketing Inspiration, Marketing Smarter
• Increase Sales with Color, Sound, Taste and more
  We usually think about words and pictures to help drive sales. What about color, sound and other things that can also be used? We'll tell you what research ...
  Brand Positioning, Marketing Smarter
• A Letter about the Fallacies and Failures of Start-UpsAllen Weiss
  We get letters from thoughtful readers. Here is one that continues our previous article on the problems with start-up companies
  Marketing Smarter, Marketing Strategy
• How to Determine the Size of Your Market - Part IAllen Weiss
  Perhaps the most important question when thinking about starting a company or marketing a product is the size of the market. Here is this first of two tutorials on ...
  Marketing Analytics, Marketing Smarter, Measurement
• Demand Side Capitalism in the New MarketAllen Weiss
  Another fallacy of Internet startups is thinking they can create needs. We argue that not even the PC industry created needs, nor did Amazon. You might not agree, so ...
  Customer Engagement, E-Commerce, Marketing Smarter