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• Top 10 Online Marketing Predictions for 2007Ryan Buchanan
  With 2007 in full swing, here are our online marketing predictions for the rest of the year to come. We busted out our omniscient crystal ball, and this is what ...
  Digital Theory, Email Marketing, LinkedIn, MySpace, Social Networking, Videos, Word-of-Mouth
• Q&A: PETA's 'Gorilla' Marketing TacticsAnn Handley
  No matter how you feel about PETA, as an entity or a cause, you probably know its marketing. Even those don't admire it, in other words, are likely aware of ...
  Collaboration, MySpace, Online Marketing, Social Media, Videos, Word-of-Mouth, YouTube
• Marketing on MySpaceStephan Spencer
  The cardinal rule in MySpace is the same one as in the blogosphere: Keep it real. Before you leap in to MySpace as a marketer, you'd best understand it. Because if ...
  Customer Acquisition, E-Commerce, MySpace, Word-of-Mouth
• Satisfying the 10 Cravings of a New Generation of Consumers (Part 2 of 2)Lisa Johnson, Cheri Hanson
  Some of the most recent cultural touch points—groups riding the underground buzz on YouTube; MySpace selling music from indie bands; and the skinny jeans fashion trend—show a new market code ...
  Branding, Customer Advisory Programs, MySpace, Targeting, Word-of-Mouth, YouTube
• Marketing to the MySpace Generation (and the Economics of Social Networking), Part 1 of 2Cliff Kurtzman
  The growth of MySpace has been front and center in the media over the past 12 months, in part because of the continued incredible growth of the venture but also ...
  Facebook, MySpace, Social Media, Social Networking
• How to Make the Online Community Your Marketing PartnerMack Collier
  Marketers have a choice: You can continue using the same marketing methods you have always used to reach your customers, or you can try something revolutionary. You can join them. ...
  Blog Monitoring, Blogging, Customer Engagement, Mobile Marketing, MySpace, Social Networking, Word-of-Mouth, YouTube