The New Rules of PRDavid Meerman Scott
Creating Content Streams for Web Watering HolesJonathan Kranz
At a recent marketing association event about landing big company clients, one of the participants asked the speaker, "How do we find the watering holes where the decision makers meet?"
Give Away Your Research—Win Valuable PR and Marketing PrizesJonathan Kranz
Marketing research isn't just a way to collect opinions, measure awareness, or test positioning statements any more. Packaged correctly, your research itself can be your message.
You can turn your ...
Beware the Stealth InterviewBL Ochman
Thanks to the time constraints and laziness of both traditional journalists and bloggers, you may be quoted in a story (sometimes at length), without having been interviewed—the victim of a ...
The New Rules of PRDavid Meerman Scott
The Web has changed the rules for press releases. The thing is, most old-line PR professionals just don't know it yet.
The Evolution of the Press ReleaseHarry Hoover
Mark Twain once said the rumors of his death had been greatly exaggerated. The same may be said for the press release.
It's not dead—but its mission has evolved.
Humor in PR: Can You Hear Me Now?Kathy Klotz-Guest
High-tech suffers from terminal seriousness. It's an insidious problem, and it means that most tech companies fail to take advantage of opportunities to stand out.
Over 80 percent of everything ...
The Press Release is Dead (Will Somebody Please Tell the Clients?)Sally Saville Hodge
In competing for a piece of business not too long ago, the author's public relations firm was asked to supply three samples -- of recent clips, bylined articles, and press ...
Marketing Challenge: Four Low-Cost Ways to Create a Household NameHank Stroll
This week, our regularly featured "SWOT Team" column gets a new name as it becomes the weekly "Marketing Challenge" column. In it, a reader asks: How do I ...
The Product Called PRMichael Fischler
Examine your press initiative. Do you know your marketplace, and know how to reach each member of it? Are you continually building trust? Are you delivering only what people need, ...
The Myth of Rankings: Beyond Search OptimizationScott Buresh
A consistent problem with the "ranking-centric" mindset is that it doesn't reflect a powerful rationale for getting involved in SEO. Where is the true business case? What tangible results are ...
Tale of the Lowly Pressroom: The Transformation of CommunicationsRobin Stavisky
Hidden away like some Cinderella before the prince discovered her, online pressrooms do not often attract much attention, much less a second look.
But like the fairy tale character, online ...
A Customer-Focused Approach to Working With the MediaMike Driehorst
It's time for those in public relations to take a kinder, more empathetic approach to dealing with the media.
OK, well maybe that's being too sensitive. But it does help ...
Press Release Optimization: All Science, No ArtDavid Berkowitz
Some optimizing recommendations are jarring for PR practitioners who’ve honed the craft of writing releases.
How To Optimize Your Press Releases for Search (and Why You Should)BL Ochman
Learning to write press releases that can be easily found by search engines can exponentially increase the size of the audience that sees your release.
The Four Seasons of PublicityBill Stoller
For publicity insiders, there’s a rhythm to generating coverage, based on the natural ebb and flow of the seasons.
Looking for Attention: How to Get Your Product Release NoticedJerry Fireman
Here's how to you get your announcements into the broadest range of publications that reach your target audience.
PR Isn't Shorthand for Press ReleaseFord Kanzler
Lots of business people think issuing press releases are all flacks live for. In fact, as part of an effective public relations program, a press release may be the ...
The Principles of Reality PR
Is your public relations campaign getting the results you want? If not, it could be time for Reality PR.
The Uncommon Market: Thinking About a PR Campaign to Target Europe?
The EU is of hardly any benefit when it comes to planning PR activities across Europe. Here's an insider's guide to how you'll have to change your thinking.