Does Your Logo Meet These Five Brand Rules?Tara Hornor
Whether you've never had a logo developed for your small business or you suspect your logo isn't everything it could be, these five rules for your brand can help guide ...
Six QR Code Do's and Don'ts for EventsEric Olson
Slapping a QR code on a handout or a poster is easy, but creating something useful takes thought and planning. So what are QR codes good for? Plenty, including for ...
, Customer Behavior
, Customer Engagement
, Digital Marketing
, Lead Generation
, Mobile Marketing
, Print Collateral
What You Need to Know About Printing, Including CostsDebbie Simpson
We might be living in the age of the Internet, but print collateral is still a part of just about every organization's marketing arsenal. Here's what you need to know ...
Why You Should Integrate Online Marketing and Direct MailJoy Gendusa
It would be great if online marketing—websites, pay-per-click, email, etc.—were all you needed to get the most out of your business's marketing plan, but that just isn't the case. Could ...
Senior Execs Consume Both Traditional and New Media
Senior executives have a healthy appetite for a wide range of traditional and new media channels, according to a survey from Doremus and the Financial Times: Most surveyed execs still ...
Use QR Codes so You Don't Get Thrown Away After TradeshowsSarah Baker
Want to leave a lasting impact on tradeshow attendees? Go mobile. Learn three ways to maximize your tradeshow success using QR codes—and five key considerations for using them most effectively.
When Expensive Marketing Collateral Is a Waste of Money
In a post at The Top Line blog, Barbara Bix recounts the story of a friend who disapproved of the expensive marketing collateral sent by universities to her college-bound son. ...
Five Classic Mistakes to Avoid in a Decentralized Sales and Marketing OrganizationKris Bondi
As companies embrace the idea of aligning their decentralized sales and marketing teams, they sometimes make counter-productive decisions. To successfully align Sales and Marketing—and, ultimately close more deals—dodge these five ...
Let Your Brand Shine at TradeshowsRob Murphy
A company's communications strategy plays a key role in reinforcing brand identity. For many, that includes logos, brochures, online presence, public relations, advertising or packaging. But what about tradeshows? How ...
With Content Marketing, You Get What You Pay For
At least once a day, writes Joe Pulizzi at the Junta 42 blog, he receives an email asking how much content marketing (print and online) should cost. The short answer: ...
Establish Credibility and Persuade Customers via Contributed ArticlesFord Kanzler, Bob Peterson
This is the strategy: Get company executives or yourself published in an editorial context for significantly greater marketing credibility than self-publishing another whitepaper that just sits on your website.
Five Ways to Create More Value in Your PresentationsJoseph Sommerville, PhD
During challenging economic times, buyers look for value. The more value you provide, the more likely you are to become the provider of choice. Presentations offer you excellent opportunities to ...
B2B Media Platform Q3 Revenues Down
Signaling continued restraint in marketing spending, the revenue for three key B2B media platforms declined during the third quarter of 2009 at approximately the same rates as during the first ...
Revelations in Marketing Automation
IDC's CMO Advisory Practice is in the midst of its 2009 Tech Marketing Benchmark study, gathering marketing research data from hardware, software and services vendors. The study conclusions will inform ...
The Times They Are A-Changin'
With 2009 well underway, your goals and strategies probably look a lot different than they did just last year. Something that made sense for 2008 might seem antique or laughable ...
Kickin' it Old School
"Digital marketing has become the way to communicate in the 21st century," says Elaine Fogel in a Pro article at MarketingProfs. "Social media, email, search engine marketing, interactive marketing, blogs, ...
Lincoln, Mark Twain & Lightning: Choice Words on Word ChoiceErnest Nicastro
Clearly, Abraham Lincoln knew the difference between the almost-right word—and, the right word. A distinction famously defined by Mark Twain some 25 years later as "the difference between the lightning ...
How to Create Marketing Demos That Sell ProductsAmy Gesenhues
One of the biggest challenges that marketing departments face is producing marketing tools that actually get used by the sales team.
You want to create marketing tools that help sell products, ...
Three Powerful Press Kits (and Why They Work)Gail Martin
Press kits are like business cards. If you don't have one, you have no way to make an introduction and no way to provide valuable information to people with whom ...
MP Classic: 10 Online Writing Concepts That Work Wonders Offline, TooSuzan St Maur
In this MarketingProfs Classic, originally published in April of 2003, Suzan St. Maur highlights 10 online writing concepts that also kick offline.
"After all the agonies we suffered some years ago ...