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• Does Your Logo Meet These Five Brand Rules?Tara Hornor
  Whether you've never had a logo developed for your small business or you suspect your logo isn't everything it could be, these five rules for your brand can help guide ...
  Branding, Logos, Print Collateral
• Six QR Code Do's and Don'ts for EventsEric Olson
  Slapping a QR code on a handout or a poster is easy, but creating something useful takes thought and planning. So what are QR codes good for? Plenty, including for ...
  B2B Marketing, Conferences, Customer Behavior, Customer Engagement, Data, Digital Marketing, Gamification, Lead Generation, Measurement, Mobile Marketing, Networking, Print Collateral, Smartphones, Technology
• What You Need to Know About Printing, Including CostsDebbie Simpson
  We might be living in the age of the Internet, but print collateral is still a part of just about every organization's marketing arsenal. Here's what you need to know ...
  Collaboration, Direct Marketing, Hiring Outside Resources, Management, Marketing Challenges, Print Collateral
• Why You Should Integrate Online Marketing and Direct MailJoy Gendusa
  It would be great if online marketing—websites, pay-per-click, email, etc.—were all you needed to get the most out of your business's marketing plan, but that just isn't the case. Could ...
  Direct Marketing, Email Marketing, Google, Integrated Marketing, Landing Pages, Online Marketing, Print Collateral
• Senior Execs Consume Both Traditional and New Media
  Senior executives have a healthy appetite for a wide range of traditional and new media channels, according to a survey from Doremus and the Financial Times: Most surveyed execs still ...
  Digital Marketing, Management, New Media, Print Collateral, Research Summaries, Social Media
• Use QR Codes so You Don't Get Thrown Away After TradeshowsSarah Baker
  Want to leave a lasting impact on tradeshow attendees? Go mobile. Learn three ways to maximize your tradeshow success using QR codes—and five key considerations for using them most effectively.
  Marketing Tips, Mobile Marketing, Print Collateral, Sales, Tradeshows/Events
• When Expensive Marketing Collateral Is a Waste of Money
  In a post at The Top Line blog, Barbara Bix recounts the story of a friend who disapproved of the expensive marketing collateral sent by universities to her college-bound son. ...
  B2B Marketing, Content, Print Collateral
• Five Classic Mistakes to Avoid in a Decentralized Sales and Marketing OrganizationKris Bondi
  As companies embrace the idea of aligning their decentralized sales and marketing teams, they sometimes make counter-productive decisions. To successfully align Sales and Marketing—and, ultimately close more deals—dodge these five ...
  Collaboration, Content, Management, Marketing Strategy, Marketing Tips, Print Collateral
• Let Your Brand Shine at TradeshowsRob Murphy
  A company's communications strategy plays a key role in reinforcing brand identity. For many, that includes logos, brochures, online presence, public relations, advertising or packaging. But what about tradeshows? How ...
  Branding, Collaboration, Creativity, Logos, Print Collateral, Public Relations, Tradeshows/Events
• With Content Marketing, You Get What You Pay For
  At least once a day, writes Joe Pulizzi at the Junta 42 blog, he receives an email asking how much content marketing (print and online) should cost. The short answer: ...
  Content Marketing, Hiring Outside Resources, Print Collateral, Small Business
• Establish Credibility and Persuade Customers via Contributed ArticlesFord Kanzler, Bob Peterson
  This is the strategy: Get company executives or yourself published in an editorial context for significantly greater marketing credibility than self-publishing another whitepaper that just sits on your website.
  Brand Positioning, Marketing Strategy, Print Collateral, Public Relations, Targeting, Thought Leadership
• Five Ways to Create More Value in Your PresentationsJoseph Sommerville, PhD
  During challenging economic times, buyers look for value. The more value you provide, the more likely you are to become the provider of choice. Presentations offer you excellent opportunities to ...
  Customer Engagement, Print Collateral, Public Speaking, Recession
• B2B Media Platform Q3 Revenues Down
  Signaling continued restraint in marketing spending, the revenue for three key B2B media platforms declined during the third quarter of 2009 at approximately the same rates as during the first ...
  B2B Marketing, Marketing Budgets, Print Collateral, Research Summaries, Tradeshows/Events
• Revelations in Marketing Automation
  IDC's CMO Advisory Practice is in the midst of its 2009 Tech Marketing Benchmark study, gathering marketing research data from hardware, software and services vendors. The study conclusions will inform ...
  High-Tech Marketing, Market Research, Marketing Budgets, Print Collateral, Sales
• The Times They Are A-Changin'
  With 2009 well underway, your goals and strategies probably look a lot different than they did just last year. Something that made sense for 2008 might seem antique or laughable ...
  Customer Engagement, Print Collateral, Small Business, Writing
• Kickin' it Old School
  "Digital marketing has become the way to communicate in the 21st century," says Elaine Fogel in a Pro article at MarketingProfs. "Social media, email, search engine marketing, interactive marketing, blogs, ...
  Digital Marketing, Print Collateral, Small Business
• Lincoln, Mark Twain & Lightning: Choice Words on Word ChoiceErnest Nicastro
  Clearly, Abraham Lincoln knew the difference between the almost-right word—and, the right word. A distinction famously defined by Mark Twain some 25 years later as "the difference between the lightning ...
  Print Collateral, Writing
• How to Create Marketing Demos That Sell ProductsAmy Gesenhues
  One of the biggest challenges that marketing departments face is producing marketing tools that actually get used by the sales team. You want to create marketing tools that help sell products, ...
  Collaboration, Marketing Tips, Print Collateral, Product Marketing, Public Speaking
• Three Powerful Press Kits (and Why They Work)Gail Martin
  Press kits are like business cards. If you don't have one, you have no way to make an introduction and no way to provide valuable information to people with whom ...
  Press Kits, Print Collateral, Public Relations
• MP Classic: 10 Online Writing Concepts That Work Wonders Offline, TooSuzan St Maur
  In this MarketingProfs Classic, originally published in April of 2003, Suzan St. Maur highlights 10 online writing concepts that also kick offline. "After all the agonies we suffered some years ago ...
  Marketing Tips, Print Collateral, Web Copy, Writing