Print Collateral

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• Strong Finish: Writing Effective ConclusionsAmy Gahran
  If you’re writing a white paper, issue brief, article, analysis, or report, what’s the best way to conclude that document?
  Print Collateral, White Papers, Writing
• Can You Really Create Persuasive Sales Copy out of Thin Air?Sean D'Souza
  Sean will guide you precisely through the process of creating sales copy that really rocks.
  Creativity, Print Collateral, Writing
• SWOT Team Questions Click Data: Too Much Detail or Not Enough?Hank Stroll, Yvonne Bailey
  Weigh in on this issue: How far should we go in capturing the details of our Web site visitors’ behaviors and actions? Also this week: Should we save money on ...
  Marketing Challenges, Measurement, Metrics, Print Collateral
• How to Move from ‘Clandestine’ to Creating Collateral that CountsTim Riesterer
  ost collateral and sales messaging produced by marketing today goes unused in the actual sales cycle.
  Collaboration, Print Collateral, Sales
• How to Write With Sizzle When There’s No SausageSuzan St Maur
  How do you write sizzle successfully when you’re selling something intangible to people who aren’t customers—but are almost as important?
  Print Collateral, Web Copy, Websites, Writing
• Five Essentials for Marketing Technology in a Down EconomyTerry Welty
  The marketing approach that can carry you through these difficult economic times is built on the following five essentials.
  Customer Relationships, Economic Crisis, High-Tech Marketing, Lead Generation, Print Collateral, Sales, Value Propositions
• A New Marketing Bill of MaterialsTim Riesterer
  It makes sense that a company’s marketing messages, content and other output work to meet the needs of its sales reps and the requirements of the selling process, right? Unfortunately, ...
  Collaboration, Positioning, Print Collateral, Sales, Targeting
• Content Management: Critical Skill of the Modern ManagerGerry McGovern
  The Internet has changed how organizations manage. Historically, management was focused on “walking and talking.” Today, “reading and writing” are becoming more and more central.
  Email Campaigns, Management, Print Collateral, ROI, Web Content, Writing
• Write What You Know: Establishing Thought LeadershipJerry Fireman
  The challenge comes in extracting your knowledge, and turning it into a publication-quality article with the least pain and effort.
  Print Collateral, Thought Leadership, Websites, Writing
• Top Six Sales Guide MistakesGwyn Finnell
  Most companies spend their marketing budgets generating market awareness, but spend precious little equipping their sales force with the knowledge to sell.
  Benchmarking, Collaboration, Market Research, Print Collateral, Sales, Targeting, Time Management, Writing
• Why ROI Doesn’t Work (Part 1 of 2)Glenn Gow
  Many technology companies have developed Return on Investment (ROI) tools for their sales organizations. But while many have developed some type of ROI tool, very few would claim that they ...
  Collaboration, Management, Print Collateral, ROI, Sales, Testing
• How To Demonstrate Your Intranet Delivers ValueGerry McGovern
  The days of having an intranet just because, well, it's a good idea are over. As a manager, you need to deliver hard data that justifies investment in your intranet. ...
  Measurement, Print Collateral, Thought Leadership, Websites
• When Selling Is Like Splicing GenesGuy Smith
  elling is a more complicated process than many companies understand, requiring communication with many different "species" of buyers. The good news is that you *can* master communication with every genotype ...
  B2B Marketing, High-Tech Marketing, Personas, Print Collateral, Sales, Targeting, Websites
• Do You Have Marketing Myopia?Michael Fischler
  It’s been 42 years since Theodore Levitt first introduced the term Marketing Myopia, and our marketing eyesight has not improved much. Even today, most companies don't market their product correctly. ...
  Marketing Strategy, Positioning, Print Collateral, Product Marketing
• “Writing the Book” on Your Market Creates a Competitive Selling AdvantageJim McBurney
  Here's a great summer project: Gather your sales brochures, product bulletins, Web page copy, white papers, news releases, sales presentations, annual and quarterly reports...and so on. How clearly and consistently ...
  Collaboration, Print Collateral, Sales, Writing
• Miscomprehension in CommunicationAllen Weiss
  Firms often confuse consumers with their marketing communications. Here are some examples.
  Print Collateral, Writing