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• Five Tips for Improving Sales Force ProductivityMarc McNamara, Brian Cleary
  You as a marketer can take these five steps to address today's sales-force performance and productivity challenges and get the most out of your sales team right away.
  B2B Marketing, Collaboration, Content, Content Marketing, Lead Nurturing, Management, Print Collateral, Project Management, Sales
• Seven Reasons to Use Print Marketing to Win More BusinessJames Trotter
  Don't overlook printed materials when you plan your marketing budgets. Printed media can reach customers in a way that online media can't.
  Advertising, Content, Customer Engagement, Marketing Strategy, Print Collateral
• How to Use 'Story-Selling' and Modular Content to Drive SalesMelissa Andrews
  Some marketers would say salespeople are like babies who need structure and boundaries... and can't be trusted with storytelling. But as a marketer and former sales rep, I know the ...
  B2B Marketing, Content, Content Marketing, Content Strategy, Lead Nurturing, Print Collateral, Sales, Writing
• How to Optimize Your Content Repository to Align Sales and MarketingDaniel Rodriguez
  Organizing and keeping all of your sales support content up-to-date can be challenging. And ensuring your content repository is easily accessible and searchable can be even more of a challenge.
  Content, Content Strategy, Print Collateral, Sales
• Six Ways to Spice Up Your Marketing Collateral to Quickly Engage AudiencesLily Smirnova
  You now have to capture your readers' attention at the earliest stage of their journey with your company. If you don't, you may never connect. So how can your marketing ...
  Content, Digital Marketing, Gamification, Print Collateral, Social Media, Website Design
• How to Write Killer Services Descriptions: Five Mistakes and Their FixesGillian Vallee
  How a business presents its services to potential customers is of paramount importance. And you may get just one shot at it...
  Content, Lead Generation, Print Collateral, Sales, Services Marketing, Web Content, Writing
• How to Build Sales Tools (Content and Collateral) That Actually WorkMark Yeager
  Companies and marketers are wasting time and resources on creating sales materials that are not what sales teams need. What can be done to give Sales effective tools it can ...
  B2B Marketing, Collaboration, Content, Customer Acquisition, Lead Nurturing, Print Collateral, Sales
• Top 10 Strategic Technology Trends for 2015 [Infographic]Verónica Jarski
  Here's a look at the top technology trends for 2015 and predictions of where digital business may go in the next five years. Are you prepared?
  Career Management, Marketing Strategy, Print Collateral, Technology
• B2B Brands and the Super Bowl: How B2B Marketers Can Capitalize on Consumer EventsSandra Fathi
  B2C marketers readily capitalize on the benefits of all the conversations and hoopla related to what are considered major consumer events, but the truth is... B2B companies can, too, and ...
  Advertising, B2B Marketing, Content, Customer Communications, Customer Relationships, Marketing Strategy, Print Collateral, Promotions, Sales
• 12 Tips to Help You Conquer Your Direct Marketing Campaign ChallengesJulie Knight
  The core driver of campaign success is the customer data that fuels it. So here's a 12-item checklist of questions; answering them will likely save you time, effort, and money ...
  B2C, Customer Communications, Data, Direct Marketing, Email, Email Campaigns, Email Lists, Print Collateral
• A Brief Guide to Exhibiting at TradeshowsKelly Edwards
  Merely hoping your exhibition goes well is much different from planning everything down to the last detail. So here's a "Quick, Easy-to-Remember Exhibition-Planning Checklist" to make sure your effort pays ...
  Conferences, Customer Acquisition, Lead Generation, Print Collateral, Sales, Tradeshows/Events
• What Every Marketer Should Know About Print DesignVladimir Gendelman
  Print marketing works best when designers and marketers can easily work together. So both need to know at least the basics of each other's craft. Here are print design essentials ...
  Advertising, Branding, Career Management, Direct Marketing, Logos, Print Collateral
• Marketing With Print Is Greener Than You ThinkVladimir Gendelman
  Think print marketing collateral and an eco-friendly business aren't compatible? Think again. Here's why print marketing can help preserve the environment.
  Advertising, Green Marketing, Print Collateral
• Five Tips to Enhance Your Call to ActionStephanie Thompson
  A good call to action is a lot more than just a link. Rarely will you get someone to follow your CTA simply by asking them. So use these lessons ...
  Content, Copywriting, Direct Marketing, Personalization, Print Collateral, Promotions, Web Content
• Print's Not Dead: Print Marketing Will Thrive in 2014 and BeyondVladimir Gendelman
  Even as technology evolves and online marketing grows, print is (and will remain) an effective tool for delivering your marketing messages to your audience.
  Direct Marketing, Marketing Strategy, Mobile Marketing, Print Collateral, Social Media, Social Networking, Technology
• Seven Ways to Talk Your Financial Execs Out of Jargon and Bad WritingSusan Weiner
  Sometimes you struggle to get your firm's executives to recognize the power of good writing. You edit their text, but they put the jargon and longwinded language back in. But ...
  Career Management, Collaboration, Content, Copywriting, Management, Marketing Tips, Print Collateral, Writing
• Six Common Print Marketing Myths DebunkedVladimir Gendelman
  Inaccurate myths surround the print industry, leaving many with the wrong impression. That misinformation can lead to missed opportunities and a weaker marketing presence for your brand.
  Customer Communications, Direct Marketing, Marketing Strategy, Personalization, Print Collateral
• How to Use QR Codes in Your Print MarketingNick LeRoy
  We certainly are moving toward a digital world, and QR codes are part of that evolution. But QR codes do not replace print; they can, nevertheless, supplement it in new, ...
  Direct Marketing, Mobile Marketing, Print Collateral
• How to Use Visual QR Codes to Increase Customer Engagement 25%Uriel Peled
  Though hundreds of millions of QR Codes are being generated every year, it seems customers are not scanning them as much as marketers were expecting. The key to unlocking that ...
  Advertising, Customer Engagement, Logos, Mobile Marketing, Print Collateral, Retail Marketing
• Why Asking Sales What They Want Is NOT Sales EnablementJennifer Robinson
  If you're a B2B marketer, you've likely felt the frustration of trying to give Sales the materials it needs. You even ask what they want and follow their direction to ...
  Collaboration, Content, Marketing Challenges, Print Collateral, Sales