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• Typography: Terminology You Should Know [Infographic]Laura Forer
  When you're considering a typeface for your brand or project, knowing the right terminology can help you work with graphic designers to select the right font. This infographic explains shoulders, ...
  Creativity, Print Collateral, Website Design
• Direct Mail: How to Succeed in a Digital Era [Infographic]Laura Forer
  Direct marketing not only has a place in modern marketing campaigns still but also pairs well with other marketing channels, according to today's infographic. Direct marketing can help you create ...
  Customer Behavior, Digital Marketing, Direct Marketing, Multichannel Marketing, Print Collateral
• How to Choose a Font for Your Brand [Infographic]Laura Forer
  Imagine "McDonald's" with a formal, seriffed "M" or "Coca-Cola" in typewriter text. A brand's font speaks to a brand's qualities, and picking the right font is vital to your branding ...
  Branding, Logos, Print Collateral, Websites
• Print: A Tangible Way to Invigorate Your Marketing Strategy [Infographic]Laura Forer
  Print is dead, right? Not so, says an infographic that explains how people respond to print versus digital media. Turns out... print can give your marketing an edge.
  Customer Behavior, Local Marketing, Marketing Strategy, Print Collateral
• How to Supercharge Sales: Four Storytelling Plots to Eliminate Buyer Skepticism and MistrustHarry Mills
  Before salespeople can convince a prospect to buy, they have to convince that buyer of the need for change. Facts and figures that are devoid of emotion often fail to ...
  Content, Customer Acquisition, Lead Nurturing, Print Collateral, Sales, Strategy
• Three Strategic Marketing and Sales Mistakes to Avoid in 2017Brian Fravel
  2017 is nearly halfway through, and you may already be feeling you're behind your 2017 revenue goals. No need for your anxiety to turn into a midyear panic attack, however. ...
  B2B Marketing, Content, Content Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Print Collateral, Sales
• How Direct Mail Is Winning in the Age of the Internet [Infographic]Laura Forer
  Think direct mail is dead? Think again, according to this infographic from Experian. Check out the numbers on this billion-dollar industry.
  Advertising, B2C, Customer Relationships, Digital Marketing, Direct Marketing, Email, Email Marketing, Print Collateral
• B2B Sales Reps Are Out of Sync With Buyers, But Is Marketing at Fault?Bruce Scheer
  Too often, salespeople don't understand the buyer's world or needs, and don't know to communicate real value. But whose fault is it? The sellers'? They often get the blame, but ...
  B2B Marketing, Content, Customer Acquisition, Lead Quality, Positioning, Print Collateral, Product Marketing, Sales
• Want to Break Into the US Market? Here's How: Seven Tips for Localizing Your MarketingRay Kemper
  For many companies, selling beyond their home market is essential to business success. But selling into new markets is easier said than done. Here's sound advice for European B2B companies ...
  B2B Marketing, Content Marketing, International Marketing, Lead Generation, Local Marketing, Print Collateral, Research, Sales
• How to Use Jargon for Good, Not Evil, in Your Content and MarketingDerek Slater
  Jargon isn't necessarily gibberish. Use it right, and you can make your content more effective. But the most commonly used jargon doesn't do that at all.
  Content, Copywriting, Customer Communications, Print Collateral, Web Content, Writing
• The Content Marketer's Approach to Successful Social Selling and Sales EnablementBarry Feldman
  Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement. All are in the playbook that Marketing and Sales use to grow the business via digital channels. Here's what content ...
  Content, Content Marketing, Content Strategy, Lead Generation, Lead Nurturing, Marketing Strategy, Personalization, Print Collateral, Sales
• How to Create Content for Your ABM Strategy [Infographic]Laura Forer
  Your mission, should you choose to accept it: Create scalable, personal, and relevant content to support your account-based marketing (ABM) strategy. Learn the top-secret tricks here.
  Account-Based Marketing, B2B Marketing, Content, Content Marketing, Inbound Marketing, Print Collateral, Sales
• What Marketers Need to Know About Millennials and PrintNicholas Brown
  The more our lives are influenced by digital media, the more we are drawn to print as a retreat from the online space. This tendency is especially noticeable in a ...
  Customer Behavior, Gen Z, Marketing Strategy, Millennials, Print Collateral
• 11 Ways to Jazz Up a Boring Sales Page Without Resorting to HypeMarcia Yudkin
  You don't have to do the verbal equivalent of dressing up in a burger suit and jumping up and down at passing cars. You can give your sales page copy ...
  Content, Copywriting, Landing Pages, Print Collateral, Sales, Web Content, Writing
• What to Consider Before Using Web Fonts for Your Print MarketingNicholas Brown
  Marketers may assume that all fonts that look great online translate cleanly to print marketing materials, but differences exist between digital-optimized fonts and print fonts. Choosing the wrong font can ...
  Print Collateral, Web Copy, Website Design
• The Future Belongs to the Multichannel MarketerBarry Feldman
  Today's most progressive marketers understand that the path to purchase and brand loyalty is paved by gaining a detailed understanding of the customer journey and embracing multichannel marketing.
  Advertising, Digital Marketing, Marketing Strategy, Print Collateral, Sales and Advertising, SMS, Social Media
• Sales and Marketing Collateral: A Guide to Printing MaterialsNicholas Brown
  Print collateral is still an important sales and marketing medium. To produce strongly branded, high-impact print media, you need to know what materials work best together. So here are must-know ...
  Branding, Direct Marketing, Print Collateral, Retail Marketing, Sales, Small Business
• Content and the Buying Decision Cycle: Guarantee Your Content Creates Sales (Article 2 of 4)Mark Eardley
  In B2B marketing, to convince customers to buy from you, they must know who you are, what you do, and why you matter to them. Here's how to move their ...
  B2B Marketing, Brand Positioning, Content Marketing, Customer Behavior, Customer Engagement, Customer Relationships, Marketing Strategy, Personas, Positioning, Print Collateral, Sales
• Dying Sales Funnel? Bring Dead Leads to Life Through Lead NurtureBrad Dodge
  Rather than just pass leads off to Sales, marketers now shape and guide prospects through the sales funnel until purchase intent is clear. Thanks to lead nurturing, doing so is ...
  Campaign Management, Content, Content Marketing, Email, Email Campaigns, Lead Generation, Lead Nurturing, Marketing Automation, Metrics, Print Collateral, Sales
• A Content Strategy Leader's Road Map for Success in 2016 (and Beyond)Alyssa Drury
  Content marketing is a high priority for many organizations, but most are struggling with the strategies, processes, and technologies that can help them succeed.
  B2B Marketing, Brand Awareness, Content, Content Marketing, Content Strategy, CRM, Marketing Automation, Marketing Strategy, Presentations, Print Collateral, Sales, Web Content