Telemarketing

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• Marketing Challenge: Three Ways to Fire up the TeamHank Stroll
  This week, how do you create a sense of urgency when comes to contacting prospects and following up with clients? Join the conversation!
  Challenges Q&A, Email Marketing, Management, Online Marketing, Telemarketing
• Six Steps to New Sales via Strategic Lead GenerationBrian Berlin
  The goal of lead generation is the creation of more selling opportunities. As a result, lead generation is a critical subset of a company's sales and marketing strategy, and it ...
  Collaboration, Lead Generation, Marketing Tips, Sales, Telemarketing
• Top 13 Marketing Budget Wastes—and How to Avoid ThemEran Livneh
  Once again, it is that time of year... when marketing departments are busily preparing next year's budget. As we all know, chances are you won't be able to get everything ...
  Collaboration, Customer Engagement, Lead Generation, Marketing Budgets, Permission Email Marketing, Sales, Targeting, Telemarketing
• The Case for an Identity Preference Service: Saving the Relationship Marketing Industry (Part 1 of 2)Tim Kitchin
  Consumer preference services are a proven tool to curb the invasive use of personal data through cold calling and cold mailing. They protect the integrity of the marketing industries that ...
  Customer Experience, Customer Relationships, Direct Marketing, Telemarketing
• How to Build Your Telemarketing List OnlinePaul Epstein
  Since its inception, the Do Not Call Registry has had a profound impact on the telemarketing industry, just as it has on individual organizations relying on outbound telemarketing in their ...
  Advertising, Lead Quality, Marketing Tips, Permission Email Marketing, Targeting, Telemarketing, Websites
• The Art of Customer CommunicationsBen Levitan
  Few call centers have embraced the idea of proactive customer care—the ability to reach out to customers before they have a chance to become a frustrated and dissatisfied caller.
  Customer Relationships, Customer Retention, Customer Service, Targeting, Telemarketing
• Can’t Get No Respect? Our SWOT Team Tackles TelemarketingHank Stroll, Tamara Halbritter
  ere's your peers’ best advice in the use of the controversial marketing tactic of telemarketing.
  Creativity, Email Marketing, Marketing Challenges, Telemarketing
• Is Branding Dead?Tom Barnes
  The question raises ire in all but the most sanguine marketer.
  Advertising, Branding, Direct Marketing, Email Marketing, Telemarketing
• Frog Soup And The Mental CommonsChris Maher
  Every surface in our landscape seems covered with an advertisement. It might be time to turn our talents and fierce advocacy against the noise, and start reclaiming bits and pieces ...
  Advertising, Creativity, Telemarketing, Website Design
• Planning: Is It Time for a Renaissance?Ian Stockley
  Since lucid, memorable and profitable direct marketing is now more than ever dependent on first -class planning, the skill is fast becoming as crucial as it is scarce. It is ...
  Collaboration, Copywriting, Direct Marketing, Hiring Outside Resources, Management, Telemarketing, Testing
• Your Roadmap to Tradeshow Success Michael Lando
  Maximize your ROI by following these 5 steps, and build brand awareness at the same time.
  Direct Marketing, Lead Generation, Lead Nurturing, ROI, Targeting, Telemarketing, Tradeshows/Events