Telemarketing

Topics » Articles » Telemarketing

• The B2B Exemption to the Telemarketing Sales RuleRichard B. Newman
  The FTC's Telemarketing Sales Rule applies to everyone. Yes, there is a specific exemption for B2B calls, but marketers must understand the law and use caution.
  B2B Marketing, Mobile Marketing, Sales, Telemarketing
• Healthcare Marketers' Secret Weapon: The Phone [Infographic]Laura Forer
  Healthcare marketers have unique challenges—but also unique solutions. One channel that is often overlooked by other marketers can be beneficial to those in healthcare: the phone. Check out the infographic ...
  Advertising, B2C, Customer Behavior, Customer Communications, Marketing Strategy, Telemarketing
• Why Decreasing Inbound Call Volume May Help Your BusinessJenn Horowitz
  More isn't always better. Large call volume could be the result of telecom spam and fraud, faulty routing, or an inefficient marketing strategy that's eating into your ROI.
  Advertising, Lead Generation, Sales, Targeting, Telemarketing
• Three Ways to Make Your Phone Presence a Key Driver in Your Marketing MixTristan Barnum
  The voice channel is not going away any time soon, so spend time considering your options and planning, and be strategic about the branding and marketing opportunities your phone presence ...
  Brand Positioning, Branding, Customer Acquisition, Customer Relationships, Lead Generation, Local Marketing, Location-Based Marketing, Marketing Strategy, Sales, Small Business, Telemarketing
• Listen Up, B2B Marketers: 12 Steps to More Sales From Inbound CallsEric Holmen
  As a B2B marketer, you're responsible for driving leads. But what happens when you overlook a valuable channel, such as inbound phone calls—which are excellent for generating leads? Nothing good...
  Customer Acquisition, Inbound Marketing, Lead Generation, Local Marketing, Marketing Strategy, Sales, Telemarketing, Websites
• Outbound Marketing Strategies Are Still EffectiveHenry Schuck
  There's been plenty of speculation about the death of outbound marketing in recent years. In fact, however, outbound marketing still efficiently drives leads and sales.
  B2B Marketing, Content Marketing, Inbound Marketing, Integrated Marketing, Lead Generation, Marketing Strategy, Sales, Telemarketing
• How to Properly Close the Loop... and the SalePeter Gracey
  First impressions matter a great deal. That's why you need to structure your sales calls to establish rapport and drive toward a sense of trust and camaraderie with your prospects. ...
  Customer Behavior, Customer Relationships, Lead Nurturing, Management, Sales, Sales and Advertising, Telemarketing
• How to Evaluate and Select a B2B Teleprospecting PartnerKathy Rizzo
  Many marketing organizations are now placing an emphasis on the role of teleprospecting as a component of their B2B lead generation strategy. Here are seven steps (and an RFP outline) ...
  B2B Marketing, Lead Generation, Management, Sales, Telemarketing
• Five Ways SMBs Can Track the ROI of Social Media AdsIrv Shapiro
  Before SMBs embrace new advertising opportunities offered by social networks, they need to seriously consider how to go about measuring the ROI impact of such ad investments.
  Advertising, Email, Landing Pages, Metrics, ROI, Small Business, SMBs, Social Media, Telemarketing, Twitter
• Science + Structure + Metrics = A Winning Formula for Positive Teleprospecting ResultsPeter Gracey
  "Science + structure + metrics = successful outcomes" might not be the formula that immediately comes to mind for improving your teleprospecting results, but following it step-by-step is a great ...
  Customer Acquisition, Lead Generation, Sales, Telemarketing
• Don't Just Script... Teleprospecting Done RightPeter Gracey
  The way teleprospectors phrase their questions and emphasize key messaging can be the difference between a fully qualified lead or a dial tone. But don't fall into the common trap ...
  Content, Customer Acquisition, Sales, Scenarios, Telemarketing, Writing
• Four Ways to Improve the Lead-to-Sales HandoffKathy Rizzo
  Improving the lead-to-sales handoff at your company—and setting lead follow-up guidelines—can significantly boost ROI and help close Sales. Learn four invaluable handoff techniques you should be implementing.
  B2B Marketing, Collaboration, Customer Acquisition, Lead Nurturing, Lead Quality, Lead Scoring, Marketing Challenges, Sales, Telemarketing
• B2B Sales and Marketing Lack Tools for Effective Selling Conversations
  B2B salespeople spend roughly two-thirds of their time selling in virtual environments—via the Web and telephone—yet most companies haven't adapted their sales skills or content marketing tools to deal with ...
  B2B Marketing, Research Summaries, Sales, Telemarketing
• What Doesn't Work in Lead ManagementDan McDade
  Effectively managing sales leads today is tricky, but not if you understand the problems between Marketing and Sales. Learn which four lead-management strategies could be hindering your success.
  Collaboration, Lead Generation, Marketing Tips, Sales, Telemarketing
• 12 Small-Business Marketing Phone Tips for the 12 Days Till ChristmasKevin Baker
  During the holiday season, how do you reconcile the high-pressure needs of your small business with your family's desire to roast chestnuts on an open fire? Having a virtual phone ...
  Direct Marketing, Marketing Tips, Small Business, Technology, Telemarketing
• Case Study: How an Automotive Dealership Used Voice Marketing to Supplement Sales, Boost Customer RetentionKimberly Smith
  While automotive dealers struggle to survive, Mike Miller Hyundai has reached out to customers via voice marketing, at a fraction of the cost of direct mail. Now: service bays are ...
• Case Study: How a Medical Imaging Company Helped a New Sales Team Establish Client Relationships and Surpass Sales GoalsKimberly Smith
  In tough economic times, one company set out to care for its people in a unique way. Toshiba America Medical Systems efforts to align and nurture its sales team means ...
• Four Overlooked Benefits of Telemarketing (and How to Make the Most of Them)Michelle Palmer
  Whenever I can, I include telemarketing as part of a comprehensive lead-generation program. When it comes to setting sales appointments, populating a database with decision-maker names, or filling seats at ...
  Brand Awareness, Lead Generation, Marketing Tips, Telemarketing
• Three Ways to Improve Your Lead-Nurturing StrategyKathy Rizzo
  Although more than 80% of high-tech marketers say they have a lead-nurturing strategy, 64% say their strategy needs improvement, according to a February 2008 survey by TeleNet Marketing Solutions. As for ...
  Customer Experience, Email Marketing, High-Tech Marketing, Lead Nurturing, Marketing Tips, Telemarketing
• Has Your Telephone Become Your Sales Prevention System?Todd Miechiels
  Is your company guilty of throwing dollars at campaigns to increase Web traffic, only to turn around and squander sales opportunities due to poor telephone and email handling? Make sure that ...
  Telemarketing