Inside Scoop Savings: 'Maxx Moments'Andrea Learned
One of the truths about how women buy involves the "inside scoop" factor. All things being equal experience), the smaller the perceived "club" of existing buyers, the hipper the brand ...
The Devil May Wear Prada, but Everyone Else Wears Isaac MizrahiMarti Barletta
Women love fashion. But fashion doesn't love them. Not real women, at least. Most women aren't supermodels—in fact, the average American woman is 5'4", weighs 140 lbs., and wears a ...
The Real Story Behind the Success of Dove's Campaign for Real BeautyMarti Barletta
Contrary to popular opinion, Boomer women aren't in denial about aging. Advertisers are. And the women they're supposed to be trying to connect with are getting annoyed.
Advertisers Continue to Miss the Mark With WomenGerry Myers
Let's review: Women make 80 percent of all purchases. They buy more electronic equipment, vehicles, and home-improvement products than men do. Women hold nearly 50 percent of all jobs. In ...
Innovative Ways to Attract Female Consumers (Part 2)Gerry Myers
Connecting to the female consumer is not easy, because there is no single magical way to target women. They are a diverse group, and in many ways it is harder ...
High Tech Marketing/Business Model Boot Camp: Go-to-Market Mix in the Web 2.0 Era (Part 4)Nilofer Merchant
Web 2.0 has changed what product definitions look like, and how things that are sold as 'free' can make money. So while the 4 Ps are a good start as ...
The Bottom-Line Case for Marketing to Women (Part 2)Gerry Myers
To design marketing plans that are effective in attracting and selling to more women, you have to know where you are today. In other words: To get the right answers, ...
The Bottom-Line Case for Marketing to Women (Part 1)Gerry Myers
"Marketing to women" has become the new buzz phrase for many companies. Corporations are creating high-level positions with the title of director or VP of the Women's Marketing Initiative; forming ...
Big Spenders: Marketing to Boomer WomenMarti Barletta
Women age 50+ constitute a market force to be reckoned with. These women are in their prime—this is the healthiest, wealthiest, most influential generation of women in history, and terms ...
Feathering the Empty Nest: Six Tips on Marketing to Women BoomersMary Brown
Never before in history has such a large demographic group as the Baby Boom generation experienced major life-stage transitions en masse. Now in their 40s and 50s, Boomer women are ...
How to Leverage Word-of-Mouth Marketing (Even If You Don't Sell iPods)Terri Whitesel
Word-of-mouth, or WOM, has become the buzzword in many marketing and advertising circles.
Whether you are working in the B2C or B2B space, having your customers tell their friends, family ...
The New Innovators: MompreneursLisa Johnson
There is an emerging group of business mavens—mompreneurs.
Mompreneurs are more than just a great tale of free enterprise. They're a market phenomenon that has emerged for several key ...
Curated Relevance: Sometimes, Less Is MoreAndrea Learned
Are all the consumer options available today actually serving customers better, or does the exhaustive selection overwhelm (and ultimately discourage) potential buyers? What if all the great new products and ...
How Market Filters Cut Through Consumer ClutterLisa Johnson
In a world that's increasingly inundated with massive choice, filters are a critical market phenomenon. Consumers rely on trusted filters to sift through the raw data and identify the top ...
Desperately Seeking Something New: The Adventure-Driven WomanLisa Johnson
Many industries are experiencing major growth, fueled by the purchasing power of the "adventure-seeking woman."
This woman crosses all ages, family configurations and fitness levels. She's carving time in her ...
SWOT Team: Marketing Is a Girl's Best FriendHank Stroll
This week, add your two cents to the following: Which marketing efforts and methods works best when marketing dollars are scarce? Join the conversation!
Also, read your answers to last week's ...
Women's Focus Groups: Eight Traps to AvoidJen Drechsler
When you are drowning in numbers from your quantitative efforts, talk to women to gain clarity.
Remember: women make or influence over 80% of all consumer purchases. So, they are ...
Designing Brands With Women in MindAndrea Learned
What do Target, iPod and Hoover have in common? These brands have learned how to catch a woman's eye.
I know. Enough already about Target and iPod, you say! Still, ...
It's a Woman's World (Wide Web)Bill Morton
Successful sites don't happen by chance. A compelling online experience geared toward women is developed with care and the understanding that she has to be considered from the very beginning ...
Book Reviews: Free Prizes, a Playbook, Touchpoints and Thinking Pink (Not!)Jack Covert
You want to keep up with your marketing reading. But there's so much out there that you don't where to start.
Here are four of our favorites from '04. And these ...