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• What Women Want: Good News, Phone Calls, and SleepAyaz Nanji
  On social media, women are happy to see family pictures and hear good news but are much less interested in emotional status updates and location check-ins, according to a recent ...
  Customer Behavior, Demographics, Research Summaries, Social Media, Women
• Women Business Owners Upbeat, Boosting Marketing SpendLenna Garibian
  Some 81% of women business owners (WBOs) say they're optimistic about their business performance in 2013 (66% of WBOs are more optimistic than they were last year), and 73% plan ...
  Email, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Research Summaries, SEO, Social Media, Twitter, Website Design, Women
• Facebook: Views on Timeline, the IPO, and How Long the Social Network Will Last
  Facebook is hugely popular today, but how does its future look? Most (54%) Americans expect the social networking site to last another 5-20 years, but nearly one-quarter (24%) say Facebook ...
  Facebook, Research Summaries, Social Networking, Women
• Word-of-Mouth Key to Success of Daily Deals
  Word-of-mouth is key to the success of daily deals: When making a daily deal purchase from a new or unfamiliar small business, fully one-half (50%) of consumers cite recommendations from ...
  Advertising, Customer Loyalty, Email, Facebook, Research Summaries, SMBs, Social Media, Twitter, Women, Word-of-Mouth
• Social Media Influences Moms' Purchasing Decisions
  Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics. Moreover, moms are 45% more likely than ...
  Advertising, Brand Ambassadors, Facebook, Mobile Marketing, Research Summaries, Social Media, Women, Word-of-Mouth
• Pinterest: Not Just for Stay-at-Home Moms and Aspiring Wedding PlannersChristina Dowers
  Pinterest is a hot new social media website that provides a way for users to save and display ideas on virtual pin boards. But what's in it for marketers? Here ...
  Community, Content, Customer Engagement, Pinterest, Social Media, Social Networking, Websites, Women
• Women on Facebook Click Ads More, Younger Adults 'Like' More
  When viewing Facebook ads that offer a "like" button, nearly equal proportions of men and women directly click the "like" button, but more women than men click on the ad ...
  Demographics, Facebook, Research Summaries, Women
• Forrester: Online Moms Less Social but More Purposeful
  Digital moms are less likely than other online women to use social networking sites on a regular basis, but moms who do are more likely to interact with brands and ...
  Research Summaries, Social Media, Social Networking, User-Generated Content, Women
• Women, Older Adults Now Own Most E-Readers
  After being embraced early on by young adult men in the US, e-readers have become increasingly popular among women and older adults, according to a new report by Nielsen. Though ...
  Consumer Electronics, Customer Behavior, Nielsen Data, Research Summaries, Women
• Female Bloggers Eager for Brand Sponsorships
  Fully nine in ten (90%) female bloggers say they are somewhat or very interested to partner with brands on campaigns, provided they are compensated, but 58% have never been approached ...
  Blogging, Branding, Collaboration, Research Summaries, Women
• Women and Facebook: Brands, Deals, and Friends They Hate
  Most women use Facebook to keep their friends informed about what they are doing, but few have tolerance for friends who use the site to brag or over-share, according to ...
  Customer Behavior, Facebook, Research Summaries, Women
• Women Share Opinions About Products Online, Offline
  Websites have now surpassed traditional forms of word-of-mouth as the preferred method among women for getting information about products and services, but when sharing information and opinions, women are still ...
  Research Summaries, Websites, Women, Word-of-Mouth
• Wal-Mart, Target Among Top 25 Brands for Women
  Female consumers are a powerful force that shape how billions of marketing dollars are spent yearly, and among the most important brands for women are Wal-Mart, Target, and eBay, according ...
  Branding, Research Summaries, Women
• Men More Likely to Act on Ads, Women More Likely to Click
  Businesswomen deliver a 23% higher click-through rate for online ads than businessmen, who are 53% more likely, however, to take action—such as download a whitepaper, start a free trial, or ...
  Customer Behavior, PPC Campaigns, Research Summaries, Women
• Women Dominant on Social Networks
  Social networking sites reach a higher percentage of women than men worldwide, and across leading social sites, such as Facebook, women are more engaged—consuming more pages and spending more time—according ...
  Research Summaries, Social Networking, Women
• Women Eager to Receive Mobile Coupons
  Apparently, nearly everyone is looking for a bargain these days, especially women: 93% of women age 16-54 who use mobile devices say they are always on the lookout for special ...
  Mobile Marketing, Pricing, Research Summaries, Smartphones, Women
• Women Download More Mobile Content
  Women consume two times more mobile content than men, accounting for 67% of downloads among unique users on Myxer's mobile content site in April 2010, and downloading on average 17% ...
  Customer Behavior, Mobile Marketing, Research Summaries, Women
• Profiling Green Moms: What Marketers Need to KnowAndrea Learned
  We are in a perfect storm brought on by the economic downturn, emerging consumer interest in sustainability, and the power of social media. And whether for reasons of cost savings ...
  Green Marketing, Personas, Recession, Segmentation, Targeting, Women
• 'Conversationalists' Climb Social Technographics Ladder
  Social media is not just for the young: 33% of online adults are Conversationalists—i.e., they post status updates at least once a week to social websites such as Facebook and ...
  Research Summaries, Social Media, Women
• Millennial Women Want Work/Life Balance
  Millennial women are optimistic about their career prospects: 94% of young (age 22-35) professional females surveyed say they can achieve a balance between a satisfying professional life and a gratifying ...
  Career Management, Research Summaries, Segmented Research Data, Women