Women

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• New Markets for Good Ol' Boys: One Company's StoryLisa Johnson
  Growth opportunities are everywhere—especially when industry sales have flatlined and new prospects look grim. Sounds impossible? Not if you understand that there's a new breed of adventurous female customer waiting ...
  Marketing Tips, Targeting, Women
• Eight Things You Don't Know about Boomer Women (But Should)Mary Brown
  At almost 80 million, Baby Boomers make up the largest generational demographic today. And, among Boomers, women not only outnumber men, but they also influence as much as 80% of ...
  Branding, Customer Engagement, Segmentation, Women, Word-of-Mouth
• A New Perspective on Marketing to WomenAndrea Learned
  If marketing to women is just good marketing, why are so many companies missing the boat?
  Brand Positioning, Customer Advisory Programs, Customer-Centric, Women
• SWOT Team Searches for an Innovation Road MapHank Stroll
  How can we bring our innovation to market? Is there a road map? Also, read your answers to: Do we need a special marketing approach for our female clientele?
  B2B Marketing, Marketing Challenges, Targeting, Women
• Start Making Horse Sense: Eight Lessons for Business Women Racing to Build a New WorldLaurel Delaney
  Here are eight lessons women can learn from Seabiscuit, the horse that achieved greatness while captivating our imaginations.
  Career Management, Marketing Inspiration, Women
• Un-Retiring Wallets and No Blue Hair: Senior WomenAndrea Learned
  hy should you pay attention to the senior women's market? Because during the next 20 years, the number of 50+ Americans will grow by a whopping 40 million people.
  Brand Loyalty, Direct Marketing, Targeting, Women
• From Scaredy-Cat to Shred Betty: One Snowboarder’s Marketing TruthsAndrea Learned
  How might the high-learning-curve truths of the snow-sport industry translate into some useful nuggets for marketers in general? Bear with us. There are a few lessons we can learn here. ...
  Marketing Smarter, Targeting, Testimonials, Women, Word-of-Mouth
• 5 Reasons Women Are Naturals At Going GlobalLaurel Delaney
  omen are launching businesses at twice the rate of men and becoming a major force both in the traditional and the new global e-business marketplace.
  International Marketing, Marketing Inspiration, Women
• What Women Want...OnlineAndrea Learned
  What women want is the eternal mystery. You want to reach women with your wonderful widget. They don’t yet realize that they need your widget at all. So what do ...
  E-Commerce, Marketing Tips, Online Marketing, Referrals, Testimonials, Women, Word-of-Mouth
• The Six Costliest Mistakes You Can Make in Marketing to WomenAndrea Learned
  If you've been paying attention lately, only a few companies are marketing to women very effectively. Here's why you should be, too.
  Customer Service, E-Commerce, Marketing Smarter, Segmentation, Targeting, Website Design, Women
• What Do Women Want?
  Women buy 80% of today's consumer goods. So, how do you target this feminine segment of the buying population? Think soft. Think informative. Think gossip. But what else?
  Advertising, Online Marketing, Web Copy, Website Design, Women, Word-of-Mouth