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• Four Ways Design Can Help You Market to WomenStephanie Yung
  Design concepts can enhance your market research, and your marketing itself, helping you to communicate in your audience's language. That's especially the case when marketing to young women, but these ...
  Creativity, Market Research, Millennials, Women
• The Fashion-Shopping Habits of Millennial WomenAyaz Nanji
  Social media influencers now surpass friends and family as the primary source of fashion ideas and recommendations for Millennial women, according to recent research from Dealspotr.
  Customer Behavior, E-Commerce, Millennials, Research Summaries, Retail Marketing, Women
• Gender Stereotyping in Digital Advertising [Infographic]Laura Forer
  Do advertisers promote gender stereotypes—and should they? Choozle surveyed 500 consumers to see what they think about gender stereotyping in ads. One finding: over one-third of respondents like it when ...
  Advertising, Customer Behavior, Women
• How In-Store Tech Use and Preferences Differ by Gender [Infographic]Laura Forer
  Though 42% of women take photos of products in-store to remember them later, only 30% of men do so, a recent study finds. Check out the infographic for more about ...
  B2C, Customer Behavior, Customer Service, Mobile Marketing, Retail Marketing, Technology, Women
• Alexa, How Are Voice-Activated Virtual Assistants Changing Shopping, Search, and Media Behavior? [Infographic]Laura Forer
  Voice-activated virtual assistants like Siri and Alexa are becoming a larger presence in the lives of consumers—and affecting consumer shopping, search, and media consumption behaviors.
  AI, B2C, Customer Behavior, E-Commerce, Technology, Women
• Monday Inspiration: Legendary Quotes From Successful Entrepreneurs [Infographic]Laura Forer
  Here's a little midsummer inspiration to get you motivated. See what successful entrepreneurs, from Bill Gates to Beyonce, have to say about overcoming challenges and performing their best.
  Career Management, Creativity, Women
• The Media and Internet Habits of Moms in 2017Ayaz Nanji
  Moms in the United States now spend more time each day on the Internet than listening to the radio or watching television, according to a recent report from Edison Research ...
  Demographics, Digital Marketing, Research Summaries, Social Media, Social Networking, Survey Data, Television, Women
• What Are We Buying for Mother's Day? [Infographic]Laura Forer
  Just how do consumers express their love for their mothers on Mother's Day? This infographic shows how e-commerce trends change in the two weeks prior to the holiday.
  Customer Behavior, E-Commerce, International Marketing, Women
• How Gender-Diverse Is the Digital Marketing Industry?Ayaz Nanji
  More than two-thirds of online marketers are men, and that proportion is even higher in many technical roles, according to a report from Moz.
  Career Management, Management, Marketing Strategy, Research Summaries, Survey Data, Women
• How Reviews and Recommendations Affect the Path to Purchase [Infographic]Verónica Jarski
  Get the stats on how much consumers rely on their friends and family for advice about their purchase decisions.
  Advertising, Community, Customer Behavior, Customer Evangelists, Customer Insight, High-Tech Marketing, Referrals, Sales and Advertising, Women
• The State of Woman-Owned Businesses in 2015Ayaz Nanji
  Women business owners are optimistic about the year ahead for both their own companies and the overall US economy, according to a recent report from the National Association of Women ...
  Career Management, Research Summaries, Small Business, SMBs, Survey Data, Women
• Three Things Women Want Businesses to Know About ThemAliza Freud
  Curious about how to best reach women consumers? At a network of over a quarter of a million women, the following themes have emerged as what female consumers want from ...
  Customer Behavior, Customer Insight, Customer Relationships, Demographics, Women
• Five Branding Characteristics That Connect With Women (Without Losing the Men)Megan Stephens
  The branding and design of packaging, seasonal retail themes, product attributes, and so on don't merely have to engage women—they need to do it without losing the men.
  Brand Management, Branding, Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Product Management, Product Marketing, Retail Marketing, Women
• 11 Facts About Moms' Back-to-School Shopping [Infographic]Verónica Jarski
  Want to learn about moms' back-to-school shopping and social media habits? Check out the following infographic.
  Customer Behavior, Customer Insight, Social Media, Technology, Women
• How Women and Men Use Social Media and Mobile [Infographic]Verónica Jarski
  Do men and women differ in how they use their mobile devices and social platforms? Yes, they do, according to recent reports. Those differences are highlighted in the following infographic.
  Consumer Electronics, Customer Behavior, Customer Insight, Demographics, Digital Marketing, Facebook, Smartphones, Social Media, Women
• The State of Woman-Owned Small Businesses [Infographic]Ayaz Nanji
  Nine out of 10 women small business owners are optimistic about their company's economic outlook this year, up 8 percentage points from 2013, according to a recent report from the ...
  Research Summaries, SMBs, Survey Data, Women
• #SocialSkim: Social Media This Week: Twitter Pics, New YouTube Service, Pinterest ExpansionAngela Natividad
  Check out a swingin' interactive music video from VW Beetle. We've also got the latest on Twitter image previews, Pinterest's expansion plans, where to score synchronized Facebook/TV ads, a new ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Google, Google+, Instagram, LinkedIn, Mobile Marketing, Pinterest, Small Business, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Women, YouTube
• 10 Reasons Why Your Marketing Needs to Be More Attractive to Women [Infographic]Verónica Jarski
  Is your business friendly toward women? Here are 10 reasons why it should be.
  Customer Behavior, Mobile Marketing, Social Media, Women, Word-of-Mouth
• Marketing Megatrends: Observations From Arianna Huffington at Vocus's Demand Success ConferenceKerry O'Shea Gorgone
  Demand Success conference keynote speaker Arianna Huffington gave attendees her take on marketing today, as well as on how the workplace needs to change to sustain the wellbeing of employees.
  Blog Comments, Blog Monitoring, Content, Content Marketing, Marketing Conferences, Marketing Inspiration, Marketing Strategy, Public Relations, Social Media, Women
• #SocialSkim: Social Media This Week, Including Salesforce and ExactTarget, Great Branded ContentAngela Natividad
  What does Salesforce’s ExactTarget buy mean for social sales? What does great branded content look like? How do you pick the right Twitter name, or tweak pictures for maximum Pinnability? ...
  Advertising, Career Management, Customer Behavior, Digital Theory, Marketing Strategy, Social Media, Social Networking, SocialSkim, Twitter, Women