Mom Loves Me Best
A new study by the Marketing to Moms Coalition—a not-for-profit group that seeks to share insights about moms to help marketers better engage with them—shows just how much American moms ...
Women Still Predominant Household Shoppers
Women will soon outnumber men in the workplace, but they are still largely responsible for purchasing food and other items used by the entire household, according to Mediamark Research & ...
Gen-Y Women Viewed by Gen-X as Trendsetters
Gen-Y women have emerged as a distinct and influential consumer demographic, and they wield significant brand influence over older Gen-X women, according to a study conducted by Radar Research for ...
Moms Sacrifice Own Purchases for Family's Sake
As mothers carefully budget for their families, they are sacrificing purchases that are for their own use in order to ensure their families get what they need, according to a ...
Cable TV Tops List of Moms' Must-Haves
Cable TV, new clothes and accessories, and restaurant/bar outings are the three things that moms are most reluctant to give up in the name of saving money in this recession. ...
Relevancy, Discounts Matter Most to Women
Relevancy matters to women when receiving marketing communications. More than half (58%) of respondents in a recent survey said they want information that pertains to their lifestyle or relates to ...
Moms, Media, and Marketing
Women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults, according to a newly released survey. They're big on word-of-mouth, and some 15.3% ...
"Hey!" says comedian Sarah Haskins, as she dumps an array of Yoplait, Activia and Dannon onto a table at the beginning of a viral video. "Why am I holding all ...
Roll Your Own: 'Mother of the Year' Video
If you're a mother, or perhaps you have one, check out this fun promotion by MomsRising.org to celebrate someone you consider "Mother of the Year."
Case Study: How a New-Product Launch via Facebook Resulted in Immediate Sales, Ongoing Consumer RelationshipsKimberly Smith
At a fraction of the cost of traditional media, 3M Canada not only generated immediate sales and new excitement around its Scotch Tape brand but also gathered invaluable intelligence about ...
It Really Is All in the Mind
Lingerie label Agent Provocateur is characterized by its risqué unmentionables and the naughty ladies that grace its adverts. So when it announced plans to explore social media earlier this year, ...
Most Super Bowl Ads Aimed at Males; Most Money Spent by FemalesGerry Myers
A few basic thoughts advertisers should consider for the 2010 Super Bowl:
• Who watches the Super Bowl? Approximately 100 million viewers, with more than 40 percent of them women.
• Who ...
Case Study: How a Women's Clothing Retailer Bucked the 2008 Downturn, Upped Revenues via EmailKimberly Smith
Today's economy has earnest marketers scrambling for consumer attention. As inboxes become inundated with yet more marketing messages, the bar continues to inch higher for those attempting to stand out ...
In-Game Ads: Real, Not Virtual, ROI
Gaming is no longer the sole domain of geeky guys with programmer's pallor: 44% of online gamers, and 40% of gamers in general, are women. Over half are between 18 ...
How Nike Women's Marathon Wins the Gold in Marketing to WomenMarti Barletta
This past weekend, Nike hosted its 4th annual Women's Marathon in San Francisco... and, friends, this is no ordinary marathon.
Yes, it's still 26.2 miles of courage and pain, but this ...
Marketing to Women—We've Come a Long Way Baby... (Maybe)Marti Barletta
Savvy companies like Dove, Ponds, and Nike know that women are empowered, and those companies have shown us how powerful the images and stories of real women are.
What's next on ...
What Under Armour and Trojan Know About Gender-Specific MarketingAndrea Learned
A few more traditionally male-oriented brands are connecting with the women's market in clever ways, and it is worth taking note of their approaches. Take, for instance, the Under Armour ...
An Insider's Guide to Creating Podcasts - Part 2Lisa Johnson, Cheri Hanson
Podcasts are an excellent way to share your latest findings and juiciest developments in a medium that's engaging, fun, and portable.
If you're thinking about podcasting, here's the second installment of ...
Pond's Starts Over With 'The Starter Wife'Marti Barletta
Let's give it up for Unilever! This company has not made any false moves on the marketing-to-women front, and the "presenting" sponsorship for its Pond's brand is another smart strategy ...
The (Shiny and New) Way to a Woman's HeartMarti Barletta
Mother's Day is almost here, a day filled with fresh flowers, delicious dark chocolates, fancy fragrances, and gem-filled jewelry. But is that really the way to a woman's heart? What'll ...