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• Q&A: PETA's 'Gorilla' Marketing TacticsAnn Handley
  No matter how you feel about PETA, as an entity or a cause, you probably know its marketing. Even those don't admire it, in other words, are likely aware of ...
  Collaboration, MySpace, Online Marketing, Social Media, Videos, Word-of-Mouth, YouTube
• Three Ways (and a Free Flash Gadget) to Get Godzilla Ad IdeasSteve McNamara
  Here are three new ways for you, and your creative team, to trigger some gigantic ideas.
  Advertising, Creativity, Customer Engagement, Product Marketing, YouTube
• Satisfying the 10 Cravings of a New Generation of Consumers (Part 2 of 2)Lisa Johnson, Cheri Hanson
  Some of the most recent cultural touch points—groups riding the underground buzz on YouTube; MySpace selling music from indie bands; and the skinny jeans fashion trend—show a new market code ...
  Branding, Customer Advisory Programs, MySpace, Targeting, Word-of-Mouth, YouTube
• Getting Savvy About Video Blogs: 3 Real-World Tips for Rolling Out User-Generated ContentTeri Sawers
  "User-generated content" is much more than today's most tossed-around-the-tongue buzzword. It's the difference between having a flood of site traffic or just a trickle. Empower your users to create information ...
  Blogging, Marketing Smarter, Video Blogs, YouTube
• How to Make the Online Community Your Marketing PartnerMack Collier
  Marketers have a choice: You can continue using the same marketing methods you have always used to reach your customers, or you can try something revolutionary. You can join them. ...
  Blog Monitoring, Blogging, Customer Engagement, Mobile Marketing, MySpace, Social Networking, Word-of-Mouth, YouTube