Marketing Tips

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• Do It Now: Get Whitelisted
  Mailer Alert: A new Yahoo Mail feature—the "contacts button"—should make whitelisting even more important for email marketers. "You get a lot of emails, some good (from friends, family, even favorite ...
  Email Marketing, Marketing Tips, New Media
• Latest List-Growing Strategies
  In cooperation with Ball State University and the Email Marketers Club, ExactTarget studied 18 methods used by marketers to build an email list. Among the results published in its 2009 ...
  Email Lists, Email Marketing, Marketing Tips
• Deciphering the Vendor Mating Call
  "Finding a good search engine marketing vendor is a bit like finding a compatible mate," writes Katie Deatsch in a recent Internet Retailer article. To be successful, marketers "first need ...
  Hiring Outside Resources, Marketing Tips, Search Engine Marketing
• The Three Rs of Recession Marketing
  "There are three 'R' words—retention, repurchase and referral—that can help your company survive and thrive during the 'R' word that's plaguing our economy, the recession," says Deborah Eastman in a ...
  Customer Experience, Customer Retention, Marketing Tips, Recession, Referrals
• Subject: Rock On!
  "A subject line … invites others into your email marketing open house," says Josh Nason in an article at MarketingProfs. "If you have something to sell or a message you ...
  Email Marketing, Email Subject Lines, Marketing Tips, Writing
• Lights! Camera! Take Action!
  It's a simple fact: We love watching online videos. In a post at the Digital Marketing blog, Eydie Cubarrubia cites Nielsen Online research that found 119 billion unique viewers watched 7 ...
  Customer Behavior, Email Marketing, Marketing Tips, Videos
• Analytics Success: Just Steps Away
  In a post at the Internet Marketing Strategy blog, Ian Lurie claims that you can create a successful marketing analytics program in just 27 easy steps. It sounds like a ...
  Collaboration, Marketing Analytics, Marketing Tips
• Don't Compare Apples and Oranges
  In a post at the Email Experience blog, Spencer Kollas argues that marketers shouldn't spend their time worrying about the rates other companies achieve with their email programs. The reason, ...
  Benchmarking, Marketing Analytics, Marketing Tips, Measurement, Metrics, ROI
• This Is No Time for Regrets
  "Oh, no! I thought that sale ran through today!" Your customer planned on grabbing a bargain, only to realize she got to your store a day after the sale ended. ...
  Customer Behavior, Marketing Tips, Pricing
• No! No! I Didn't Mean That!
  There’s almost nothing worse than sending out an email offer, only to realize a foolish typo or error evaded your eagle eye. It happens to the best of us. And ...
  Email Marketing, Marketing Smarter, Marketing Tips, Writing
• You Two Wrestle Online, OK?
  You've seen others do it, and maybe you're wondering how to create your own two-person video for social-media channels. Ben McConnell, who blogs with Jackie Huba at Church of the ...
  Marketing Inspiration, Marketing Tips, Word-of-Mouth
• Great. More Spam Jargon.
  When you read about spam in email marketing blog posts and articles, you probably notice writers rarely pause to define industry-specific lingo. While you undoubtedly know what block, bounce and ...
  Email Hygiene, Email Lists, Email Marketing, Marketing Tips, Spam
• Hocus-Pocus, Keyword Focus
  The secret to success in the new year may lie in divining the right keywords. As Christine Churchill says at Search Engine Land, the words you buy in pay-per-click, the terms you ...
  Keywords, Marketing Tips, PPC Campaigns, Search Engine Marketing
• My House or Yours?
  With the Search Engine Marketing industry in North America generating more than $10 billion annually, most marketers know that search needs to be a part of their plan. What they ...
  Hiring Outside Resources, Marketing Tips, Search Engine Marketing
• Treat, Don't Trick, Search Engines
  While good SEO boosts site traffic, not all tactics used these days are above-board. Some, designed to "trick" search engines, are not only bad business: they can get your site ...
  Keywords, Links, Marketing Tips, Search Engine Marketing, SEO
• Loaf Run
  A recent television ad from Britain's Hovis has gotten as much press for its cinematic scope as for the bread it markets. Shot with 750 meticulously costumed extras over a ...
  Marketing Inspiration, Marketing Strategy, Marketing Tips
• An Apple a Day
  "At some point just about every marketer is bound to look at something that Apple is doing and wish they could have done it for their own brands," says Rohit ...
  Marketing Inspiration, Marketing Tips
• The Angel in Red Speaks to Us
  According to Drew McLellan, there exist only a few rules for outdoor advertising—for instance, use provocative visuals and less than seven words. But in a blog post, he recalls a ...
  Ad Copy, Marketing Inspiration, Marketing Tips
• Give to Receive
  "There's still something to be said for a free sample of a product," says Mike Essex, who has made a sport of seeing how many he can receive in return ...
  Marketing Tips, Small Business
• Olympics of the Mind
  Colleen Coyne, a former member of the U.S. women's ice hockey team, earned a gold medal at the 1998 Winter Games. And in a post at the HubSpot blog, she ...
  Marketing Inspiration, Marketing Tips, Small Business