Marketing Tips

Topics » Articles » Marketing Tips

• Overcome the Status Quo Barrier Like Malcolm Gladwell
  "Malcolm Gladwell sold millions of copies of his book The Tipping Point, and he made millions of dollars on the concept he wrote about," writes Tim Reisterer at MarketingProfs. "But, ...
  Content, Creativity, Marketing Tips, Writing
• How to Bridge the Left Brain-Right Brain Gap In Your Loyalty Program
  "To deliver the critical wow factor that draws consumers into loyalty programs and keeps them there," writes Fred Thompson at MarketingProfs, "marketers must get inside customers' heads." What you'll find ...
  Customer Behavior, Customer Loyalty, Marketing Tips
• How to Avoid Four Deadly Email Program Sins
  "There are a lot of things that can go wrong with email marketing—broken links, typos, unoptimized images—the list goes on," writes Magdalena Georgieva at the HubSpot blog. But on the ...
  Content, Email Marketing, Marketing Tips, Personalization
• Avoid These Three Twitter Faux Pas
  A Twitter presence won't cost you anything out of pocket, but getting it right takes time and effort. And that includes avoiding minor errors that can do as much damage ...
  Marketing Tips, Social Media, Twitter
• How Would You Register Existing Subscribers for a New Newsletter?
  When subscribers are receiving your general newsletter, what's the best way to get them registered for a newly launched supplement that focuses on a more specific topic? In a post at ...
  Email Marketing, Marketing Tips, Newsletters
• Four Tips for Mobile Email Design
  "Designing emails that look great no matter where they're read can be quite the challenge," writes Justine Jordan at the Litmus blog. "As more people read email on mobile devices, ...
  Email Marketing, Marketing Strategy, Marketing Tips, Mobile Marketing
• YouTube's Playbook for Producing Compelling Videos
  YouTube enjoys an astounding 3 billion views per day. It's no surprise that big brands are fighting to harness some of those eyeballs. Today the site has more than 20,000 ...
  Marketing Tips, Social Media, Videos, YouTube
• Four Ways to Treat Your Email Subscribers Like Friends
  According to the 60 Second Marketer blog, email marketing is powerful because it delivers your message to a subscriber's inner sanctum—alongside party evites from friends and photos from recent family ...
  Customer Relationships, Email Marketing, Marketing Tips, Writing
• Three Caveats for Multicultural Marketing
  "Are your campaigns reaching the intended audiences?" asks Darren Megarry at MarketingProfs. "That's a key question facing marketing professionals, as the combined wave of technology, communication access, and spending power ...
  Marketing Tips, Segmentation, Targeting
• Four Tips for Mobile SEO
  "Despite some predictions that mobile SEO will be of negligible importance, mobile search has grown 5x in the past 5 years—far outpacing PC searches—and the growth is only set to ...
  Keywords, Marketing Tips, Mobile Marketing, SEO
• Three Ways to Avoid Email Marketing Oblivion
  Are you enduring a steady decline in clickthrough rates? Having more difficulty proving ROI? Or seeing unsubscribe rates rise while the lifetime of an average opt-in falls? According to Michael ...
  Collaboration, Email Marketing, Marketing Tips, Personalization
• Four Ways to Make Your Webinar a Boring Waste of Time
  Think about the last webinar you attended. Did it have your full attention? Or did you also open your mail? Wave a passing colleague into your office for a quick ...
  Customer Behavior, Marketing Tips, Surveys, Webinars
• Three Ways to Crank Up Your B2B Sales Smarts and Results
  One natural tactic (let's admit it) that B2B marketers often turn to when seeking to increase sales is to stuff the pipeline with more leads. But time and again we hear, ...
  B2B Marketing, Lead Generation, Marketing Tips, Sales
• Five Rules for Your New Company's Playbook
  You're ready to strike out on your own and start a small business. But before you do, you need to create a detailed playbook. "I think of a business plan ...
  Marketing Plans, Marketing Strategy, Marketing Tips
• Tips for Launching a Successful Networking Event
  There's more to social networking than just chatting online. Sometimes, you'll want to actively promote your great work live—all while courting new clients and making useful new contacts! Andy Lopata provides ...
  Marketing Tips, Networking, Social Networking, Tradeshows/Events
• Four Online Tips for Offline Companies
  We live in an age when many companies have an online-only presence. "But for most enterprises, a website serves a slightly different purpose—augmenting an already well-established business that conducts the ...
  Customer Engagement, Marketing Tips, Website Design, Websites
• Five Ways to Optimize Your Blog
  If you don't optimize your blog—or other online content—there's a good chance you're missing out on higher search-engine rankings that could extend your reach well beyond your site's current readership. ...
  Blogging, Keywords, Marketing Tips, Search Engine Marketing, SEO
• Your 12-Step Social Action Plan
  Twelve-step plans aren't just for kicking bad habits; they're also handy for cultivating powerful new skills. Which is why we're breaking down a few of the 12 steps from Channel ...
  Branding, Content, Marketing Tips, Social Media
• Three Ways B2B Mobile Apps Can Boost Client Services
  "The B2B app market has been slow to take off, but there is no reason why one, or several, popular apps should not emerge across different vertical markets," writes Gordon ...
  B2B Marketing, Customer Service, Marketing Tips, Mobile Marketing
• Optimize for Bing: Four Key Tips
  Although Google remains the search engine of choice for most customers, you can't ignore the importance of optimizing for Bing—which currently powers nearly a third of all stateside searches. And ...
  Content, Marketing Tips, Search Engine Marketing, Search Engines, SEO