Search Engine Marketing

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• Cool Cloaking Device!
  Is your website invisible? If it's not designed to be found by search engine spiders, it might as well be. The key to visibility? Keeping content clear and simple. An ...
  Keywords, Links, Search Engine Marketing, SEO, Website Design
• I See You. I Want You.
  Just when you've mastered the whole key word concept, along comes—key pictures? Online retailer Amazon.com has released a free downloadable mobile application for the iPhone and iPod touch that enables ...
  Mobile Marketing, Search Engine Marketing
• Now, That's a Powerful Presence!
  A Web site has to accomplish two crucial things in its quest for success: to attract customers, and to hold their attention. To achieve both, optimum site design is critical. As ...
  Search Engine Marketing, Website Design
• If You Wanna Play, You Gotta Pay
  In a Pro article at MarketingProfs, Jeanette Kocsis argues that paid search should be a mandatory component of your marketing mix. "Search is one of the most targeted forms of ...
  Search Engine Marketing, Small Business
• All You Need is Patience
  If you're considering a site redesign for the new year, you'll want to optimize it for search engine results. What's the best way to optimize? Jody Nimetz at SEO Space ...
  Search Engine Marketing, Search Engines, Web Analytics, Website Design
• Click, Click, Cha-Ching!
  The dream of every marketer for a cost-per-click (CPC) campaign is to increase its effectiveness while staying at or under budget. Kellysearch.com's Matt Lester recently offered some creative ideas to ...
  Copywriting, Creativity, Google, Keywords, PPC Campaigns, ROI, Search Engine Marketing
• My House or Yours?
  With the Search Engine Marketing industry in North America generating more than $10 billion annually, most marketers know that search needs to be a part of their plan. What they ...
  Hiring Outside Resources, Marketing Tips, Search Engine Marketing
• Might as Well Jump!
  To do search marketing right, it's best to send potential customers who click on your search-engine-generated links to a "jump" or landing page. This page is the gateway to your ...
  Landing Pages, Search Engine Marketing, Website Design
• Get Fresh! Go Organic!
  According to comScore, Americans conducted 11.5 billion searches in June 2008, 61.5% of those searches using Google. This is living proof, if we still needed it, that marketers should not ...
  Corporate Blogging, Links, Search Engine Marketing, SEO, Social Media
• I Like 'Em Small and Focused
  Numerous studies have shown that when it comes to finding business information online, the big search engines may fail to deliver. Outsell, for example, found a 31.9 percent failure rate ...
  Search Engine Marketing, Search Engines
• Treat, Don't Trick, Search Engines
  While good SEO boosts site traffic, not all tactics used these days are above-board. Some, designed to "trick" search engines, are not only bad business: they can get your site ...
  Keywords, Links, Marketing Tips, Search Engine Marketing, SEO
• Peeling Back the Top Few Layers
  In a recent article at MarketingProfs, Mike Volpe of HubSpot likens search engine optimization to a gigantic onion. There's no end to the number of layers you can peel back ...
  Corporate Blogging, Links, Search Engine Marketing, SEO, Social Media, Writing
• Go Where the Current Leads
  John McCain got people talking when he aired an ad that compared Barack Obama to style-over-substance celebrities like Paris Hilton; but the conversation really picked up when Hilton shot back ...
  Google, Marketing Inspiration, PPC Campaigns, Search Engine Marketing, Videos