Search Engine Marketing

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• Four Commandments of SEO
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Search Marketing GTTP is the last you'll be receiving. We ...
  Content, Links, Search Engine Marketing, SEO
• Bolster Your Linkbuilding Efforts With Guest Blogging
  "Links to your website matter around 70% more than keywords to major search engines," notes Jasmine Henry in a post at Business 2 Community. But we all know that linkbuilding ...
  Blogging Strategy, Links, Search Engine Marketing, Websites, Writing
• Google's Top SEO Tips for Startups
  As SEO credibility goes, it doesn't get much better than Google's Developer Programs Tech Lead Maile Ohye. In a 10-minute video, she adopts the role of a consultant to deliver ...
  Google, Search Engine Marketing, SEO
• Is Outsourced PPC Right for You?
  Have you considered using an agency to handle your PPC campaigns? "Knowing what to expect, and what not to expect can help you judge whether or not outsourcing this work ...
  Hiring Outside Resources, PPC Campaigns, Search Engine Marketing
• Go Beyond Basic Local Search: Get Hyper-Local
  "More folks turn to the Internet than any other medium—including newspapers, TV, or word-of-mouth—for local information," writes Tom Shapiro in an article at MarketingProfs. "Furthermore, a whopping 83% of local ...
  Advertising, Customer Relationships, Search Engine Marketing
• What Gardening Can Teach You About Keyword Plans
  What can gardening techniques teach you about growing a keyword plan? Quite a lot, it turns out. "When you plant seedlings, you need to plant them in groups according to ...
  Copywriting, Keywords, Search Engine Marketing
• Three SEO Don'ts Straight From Google
  When you work in SEO, it might seem that Google is always trying to trip you up. But that's not really the case, argues Brandignity: "They don't dislike all SEOs ...
  Content, Search Engine Marketing, Search Engines
• Is a PPC Campaign Right for You?
  "I get asked about pay per click (PPC) marketing quite frequently by my full-service SEO and B2B SEO consulting clients," writes Nick Stamoulis in a guest post at the Resource ...
  Brand Positioning, PPC Campaigns, Search Engine Marketing
• Should You Host Your Blog On-Site or Off-Site?
  "Blogs increase your credibility, boost your traffic, and put a personality behind your brand," writes Lindsay Atkinson at the Renegade Search blog. "But how should [a blog] be executed? Should ...
  Blogging Strategy, Search Engine Marketing, Web Content
• Five Steps to Improved Local Search ROI
  "Local search is one of the fastest growing categories of online advertising, expected to increase as much as 10% per year through 2015," writes Jon Schepke in an article at ...
  Local Marketing, Search Engine Marketing, SEO, Videos
• Three Ways to Know Your SEO is Working
  You've put an SEO program in place—but how can you tell if it's working? "Ultimately, the only factor that determines success is the bottom-line; like any investment, we do not ...
  Keywords, Search Engine Marketing, SEO
• Three Keyword Pitfalls Sure to Kill Your SEO Efforts
  "Doing keyword research is like being a detective: you're always searching for those tiny but valuable clues that decide the fate and future of a case you are handling," writes ...
  Keywords, Market Research, Search Engine Marketing, SEO, Targeting
• How to Discover an SEO Cheater in Your Midst
  When you're thrilled with the results your SEO program generates, you might not ask many questions about how it's done—and let potentially problematic practices go undetected until it's too late. ...
  Content, Links, Search Engine Marketing, SEO
• Three Tips for Preserving Your Online Anchor Identity
  In the push to optimize your Web presence for local search, it's important to avoid techniques that tamper with your anchor identity—the name, address, and phone number contained in your ...
  Local Marketing, Marketing Tips, Search Engine Marketing
• Four Tips for Social Media SEO
  You probably optimize the content at your website—but what about SEO for less formal interaction at blogs and social networks? "B2B marketers should be looking to expand the reach of their ...
  Content, Keywords, Search Engine Marketing, SEO, Social Media
• Key Steps in the Quest for Quality Links
  "What search engines are forcing us to do—especially post-Google Panda—is to win quality links," writes Ken McGaffin in an article at MarketingProfs. "And quality links are hard to get." Hard—but not ...
  Links, Search Engine Marketing, Search Engines, Targeting
• The Case for Hiring an SEO Agency
  Should you conduct search engine optimization in-house, or should you hire an outside agency to do the heavy lifting? It's a question you've probably asked your team before—and each solution ...
  Hiring Outside Resources, Search Engine Marketing, SEO
• Three Ways to Optimize Your Online Content Program
  "In a world of short attention spans, massive filtering, and the sheer volume of blog articles shooting out every available channel, it's a good idea to have a support system ...
  Content, Keywords, Search Engine Marketing, Search Engines, Web Content
• Three Ways to Make Your Content Search-Friendly
  In a post at the Renegade Search blog, Lindsay Atkinson ponders the clichéd adage that content is king. "I can't say that I'm a fan of using this relatively grating ...
  Content, Marketing Tips, Search Engine Marketing
• Four Ways to Own the First SERP
  "When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article ...
  Google, Marketing Tips, Search Engine Marketing, Search Engines, Social Media